--- title: RtM & Supply Chain Blog description: Enchange is an international supply chain & RtM consultancy. Learn more about our 20 Step to RtM Excellence methodology and find useful resources to improve your supply chain operations. image: //supplychain.enchange.com/Portals/85647/images/S&OP%20teamwork%20and%20sales%20forecasting-resized-600.JPG --- [Login](https://www.enchange.com/login/) - - - - [![Enchange](https://supplychain.enchange.com/hubfs/Enchange_October2019/Image/logo.png)](https://www.enchange.com/) # Route to Market & Supply Chain Blog Welcome to our blog! We are passionate about Route to Market and supply chain management and we are delighted to share our thoughts with you. We would like to hear from you too, so please comment on our posts or [**contact us**](https://www.enchange.com/contact-us/). ## [Sales Force Empowerment in Vietnam – Your Secret Weapon](https://supplychain.enchange.com/sales-force-empowerment-in-vietnam-your-secret-weapon) ## [10 New Year’s Resolutions to Transform Distribution Performance in 2026](https://supplychain.enchange.com/10-new-years-resolutions-to-transform-distribution-performance-in-2026) ## [How One FMCG Leader Turned Humbug Into High Performance](https://supplychain.enchange.com/how-one-fmcg-leader-turned-humbug-into-high-performance) ## [Data-Driven Distribution in Vietnam – Precision Wins](https://supplychain.enchange.com/data-driven-distribution-in-vietnam-precision-wins) ## [Omnichannel RtM in Vietnam: Where FMCG Growth Happen](https://supplychain.enchange.com/omnichannel-rtm-in-vietnam-where-fmcg-growth-happen) ## [How to Digitise Last-Mile Beverage Sales in Africa](https://supplychain.enchange.com/how-to-digitise-last-mile-beverage-sales-in-africa) ## [Winning Africa’s Drinks Aisle: Distributor Performance Playbook](https://supplychain.enchange.com/winning-africas-drinks-aisle-distributor-performance-playbook) ## [Unlocking Growth: 5 RtM Priorities for Vietnam’s FMCG Sector](https://supplychain.enchange.com/unlocking-growth-5-rtm-priorities-for-vietnams-fmcg-sector) ## [Unlocking Africa: Winning RTM Strategies for FMCG Growth](https://supplychain.enchange.com/unlocking-africa-winning-rtm-strategies-for-fmcg-growth) ## [FMCG Growth – Smart Distributor Selection Process Explained](https://supplychain.enchange.com/fmcg-growth-smart-distributor-selection-process-explained) ## [RtM Success: Why Most Projects Miss - & How the Top 10% Win](https://supplychain.enchange.com/rtm-success-why-most-projects-miss-how-the-top-10-win) ## [FMCG: Inventory, inventory, they’ve all got it – inventory.](https://supplychain.enchange.com/fmcg-inventory-inventory-theyve-all-got-it-inventory) ## [Distributor Management – Top 5 Do’s and Don’ts for FMCG Principals](https://supplychain.enchange.com/distributor-management-top-5-dos-and-donts-for-fmcg-principals) ## [FMCG: Operating without a Supply Chain department!](https://supplychain.enchange.com/fmcg-operating-without-a-supply-chain-department) ## [Joint Action Plans: Unlocking Growth Through Collaboration](https://supplychain.enchange.com/joint-action-plans-unlocking-growth-through-collaboration) ## [FMCG Supply Chain: What’s That All About?](https://supplychain.enchange.com/fmcg-supply-chain-whats-that-all-about) ## [Mastering Cost to Serve for your RtM–Top 10 Tips](https://supplychain.enchange.com/mastering-cost-to-serve-for-your-rtm-top-10-tips) ## [Driving Distributor Performance –The Essential First Step –Joint Business Planning](https://supplychain.enchange.com/driving-distributor-performance-the-essential-first-step-joint-business-planning) ## [FMCG: Top 10 tips for totally terrific S&OP](https://supplychain.enchange.com/bid/76097/fmcg-top-ten-tips-for-totally-terrific-s-op-not-a-fishy-tale-0) ## [Essential RtM Playbook-12 Key Modules for Successful Strategy Execution](https://supplychain.enchange.com/essential-rtm-playbook-12-key-modules-for-successful-strategy-execution) ## [Mastering Online & Offline Distribution: Essential Strategies for FMCG Success](https://supplychain.enchange.com/mastering-online-offline-distribution-essential-strategies-for-fmcg-success) ## [Distributor Assessment: Key Criteria for Effective Evaluation & Growth](https://supplychain.enchange.com/distributor-assessment-key-criteria-for-effective-evaluation-growth) ## [FMCG: Mind the performance gap](https://supplychain.enchange.com/bid/75158/fmcg-drinks-pharmaceuticals-mind-the-performance-gap-0) ## [FMCG Leadership Blame Tennis: Lost/missed sales?](https://supplychain.enchange.com/fmcg-leadership-blame-tennis-lost-missed-sales) ## [FMCG: Operations, Sales & Cash Flow Struggles](https://supplychain.enchange.com/fmcg-operations-sales-cash-flow-struggles) ## [FMCG Stock Shrinkage: Where are you leaking cash?](https://supplychain.enchange.com/fmcg-stock-shrinkage-where-are-you-leaking-cash) ## [FMCG Supply Chain: The Key Players](https://supplychain.enchange.com/fmcg-supply-chain-the-key-players) ## [FMCG Sales & Operations Planning (S&OP): A 'Lite' Approach](https://supplychain.enchange.com/bid/28823/a-lite-approach-to-s-op-0) ## [FMCG CEO Canape Questions. Sales & Operational Planning (S&OP)](https://supplychain.enchange.com/fmcg-ceo-canape-questions.-sales-operational-planning-sopbid/59731/sales-operational-planning-s-op-ceo-question-time-0) ## [Top 10 Tips to Successful FMCG Mergers & Acquisitions (M&A)](https://supplychain.enchange.com/top-10-tips-to-successful-fmcg-mergers-acquisitions-ma) ## [Your FMCG S&OP Leadership - has it gone to the dogs?](https://supplychain.enchange.com/your-fmcg-sop-leadership-has-it-gone-to-the-dogs) ## [FMCG Call Centre Shenanigans](https://supplychain.enchange.com/fmcg-call-centre-shenanigans) ## [FMCG - 7 Top Tips To Tip-Top Customer Service](https://supplychain.enchange.com/fmcg-7-top-tips-to-tip-top-customer-servic) ## [FMCG Opportunity Knocks? Time to Spring Clean your Supply Chain](https://supplychain.enchange.com/fmcg-opportunity-knocks-time-to-spring-clean-your-supply-chain) ## [FMCG Planning: Chocolate Challenges!](https://supplychain.enchange.com/fmcg-planning-chocolate-challenges) ## [Christmas S&OP 2025: Santa & Opening Presents](https://supplychain.enchange.com/christmas-sop-2025-santa-opening-presents) ## [FMCG Performance Scorecard: Hiding in plain sight!](https://supplychain.enchange.com/fmcg-performance-scorecard-hiding-in-plain-sight) ## [Supply Chain: Top 10 Supply Chain faux pas!](https://supplychain.enchange.com/supply-chain-top-10-supply-chain-faux-pas) ## [FMCG Complexity - A Practical Reduction Guide](https://supplychain.enchange.com/fmcg-complexity-reduction-a-practical-guide-0) ## [FMCG: Your wagging SKU tail is knocking your company off-balance](https://supplychain.enchange.com/fmcg-skus-a-wagging-tail-is-knocking-your-company-off-balance) ## [FMCG Complexity - a stealthy increase in SKU numbers?](https://supplychain.enchange.com/fmcg-complexity-a-stealthy-increase-in-sku-numbers) ## [Top 10 Benefits of S&OP (Sales & Operational Planning)](https://supplychain.enchange.com/top-10-benefits-of-sales-operational-planning-sop-1) ## [FMCG 4Ps: Is everything you do really adding value?](https://supplychain.enchange.com/fmcg-4ps-is-everything-you-do-really-adding-value) ## [Postman Pat, Postman Pat, Postman Pat & his Supply Chain hat](https://supplychain.enchange.com/postman-pat-postman-pat-postman-pat-his-supply-chain-hat-0) ## [FMCG S&OP: Special Agent Assignment](https://supplychain.enchange.com/bid/57087/top-secret-special-agent-assignment-spamfall-and-s-op-0) ## [Optimising Distributor Performance - Balancing KPIs for Long Term Success](https://supplychain.enchange.com/optimising-distributor-performance-balancing-kpis-for-long-term-success) ## [Top Distributor KPIs - Financial, Customer, Process & Growth Metrics Explained](https://supplychain.enchange.com/top-distributor-kpis-financial-customer-process-growth-metrics-explained) ## [FMCG S&OP: Silo & Obstruction Practises...](https://supplychain.enchange.com/bid/54015/silo-obstruction-practices-s-op-in-fmcg-0) ## [FMCG S&OP: From Chaos to Cruise Control](https://supplychain.enchange.com/bid/57091/sales-operational-planning-s-op-from-chaos-to-cruise-control-0) ## [FMCG ABCD Stock Holding: Fast Food Lessons](https://supplychain.enchange.com/bid/57016/fmcg-fast-food-abc-stock-holding-do-you-want-fries-with-that-0) ## [Define Your Ideal Model Distributor: Key Steps for FMCG Success](https://supplychain.enchange.com/define-your-ideal-model-distributor-key-steps-for-fmcg-success) ## [FMCG Leaders: How good is your S&OP? Take this test!](https://supplychain.enchange.com/bid/57092/fmcg-ceo-gm-md-s-how-good-is-your-s-op-take-this-test-0) ## [Driving Performance Post-Distributor Selection: JBP & JAP](https://supplychain.enchange.com/driving-performance-post-distributor-selection-jbp-jap) ## [FMCG Drinks: Top 10 Summer Season Smash Hits](https://supplychain.enchange.com/fmcg-drinks-top-10-summer-season-smash-hits) ## [Distributor Selection: Mastering the Catalyst Phase](https://supplychain.enchange.com/distributor-selection-mastering-the-catalyst-phase) ## [FMCG S&OE: Tackling the Dreaded Month-End Sales Peak](https://supplychain.enchange.com/bid/59722/month-end-sales-peaking-is-alive-and-well-in-fmcg-pharma-land-0) ## [Distributor Selection: Mastering the Blueprint Phase](https://supplychain.enchange.com/distributor-selection-mastering-the-blueprint-phase) ## [FMCG Planning - A short history of technology advancement](https://supplychain.enchange.com/fmcg-planning-a-short-history-of-technology-advancement) ## [Distributor Selection - Mastering the Assessment Phase](https://supplychain.enchange.com/distributor-selection-mastering-the-assessment-phase) ## [The A-B-C of Route to Market: A Simple Guide to Finding & Engaging New Distributors](https://supplychain.enchange.com/the-a-b-c-of-route-to-market-a-simple-guide-to-finding-engaging-new-distributors) ## [An FMCG CEO’s lament for S&OP](https://supplychain.enchange.com/an-fmcg-ceos-lament-for-sop) ## [The A-B-C of Route to Market: A Simple Guide to Achieving Success](https://supplychain.enchange.com/the-a-b-c-of-route-to-market-a-simple-guide-to-achieving-success) ## [Cost Savings: Boosting FMCG Bottom Lines](https://supplychain.enchange.com/fmcg-cost-savings-boosting-fmcg-bottom-lines) ## [A Marriage of Inconvenience? Service Level Agreements (SLA)](https://supplychain.enchange.com/a-marriage-of-inconvenience-service-level-agreements-sla) ## [Mastering FMCG Route to Market Execution: 3 Critical Success factors & 1 Top Tip](https://supplychain.enchange.com/mastering-fmcg-route-to-market-execution-3-critical-success-factors-1-top-tip) ## [Time for Action - Confused by FMCG data & information?](https://supplychain.enchange.com/time-for-action-confused-by-fmcg-data-information) ## [Mastering FMCG Route to Market Execution: 3 Steps to Regional & Global Success](https://supplychain.enchange.com/mastering-fmcg-route-to-market-execution-3-steps-to-regional-global-success) ## [Beyond the Buttons: FMCG Supply Chain IT Contingency Planning](https://supplychain.enchange.com/beyond-the-buttons-fmcg-supply-chain-it-contingency-planning) ## [Practical Questions FMCG Leaders Should Ask When Reviewing Route to Market Performance?](https://supplychain.enchange.com/practical-questions-fmcg-leaders-should-ask-when-reviewing-route-to-market-performance) ## [What are the Critical Success Factors for FMCG Market Entry?](https://supplychain.enchange.com/what-are-the-critical-success-factors-for-fmcg-market-entry) ## [Digital RtM & Supply Chain – 4 Data Points That Will Transform FMCG](https://supplychain.enchange.com/digital-rtm-supply-chain-4-data-points-that-will-transform-fmcg) ## [3 Steps to Boost FMCG Sales](https://supplychain.enchange.com/3-steps-to-boost-fmcg-sales) ## [The Definition of Excellence in FMCG Sales Execution](https://supplychain.enchange.com/the-definition-of-excellence-in-fmcg-sales-execution) ## [Future-Proofing the FMCG RtM in 2024: Sidestepping Critical Pitfalls](https://supplychain.enchange.com/future-proofing-the-fmcg-rtm-in-2024-sidestepping-critical-pitfalls) ## [The Consumer Effect on the FMCG Route to Market Model](https://supplychain.enchange.com/the-consumer-effect-on-the-fmcg-route-to-market-model) ## [When Should We Review Our FMCG RtM Model](https://supplychain.enchange.com/when-should-we-review-our-fmcg-rtm-model) ## [5 Actions to Reignite your FMCG RtM & Drive Sales Now](https://supplychain.enchange.com/5-actions-to-reignite-your-fmcg-rtm-drive-sales-now) ## [15 Essentials to Drive FMCG Distribution & Execution](https://supplychain.enchange.com/15-essentials-to-drive-fmcg-distribution-execution) ## [How to Mitigate Risk in FMCG Route to Market Change](https://supplychain.enchange.com/how-to-mitigate-risk-in-fmcg-route-to-market-change) ## [9 Step Formula to Reinforce Your FMCG Channel and Distribution Strategy](https://supplychain.enchange.com/9-step-formula-to-reinforce-your-fmcg-channel-and-distribution-strategy) ## [The 8 Step Guide to Drive FMCG Distributor Excellence](https://supplychain.enchange.com/the-8-step-guide-to-drive-fmcg-distributor-excellence) ## [Is S&OP Necessary? The Jury Is Out …](https://supplychain.enchange.com/is-sop-necessary-the-jury-is-out) ## [Procurement Transformation to Lower Costs - 12 Questions to Ask](https://supplychain.enchange.com/procurement-transformation-to-lower-costs-12-questions-to-ask) ## [The 7 Typical Mistakes Made During UK FMCG Wholesale Market Entry](https://supplychain.enchange.com/the-7-typical-mistakes-made-during-uk-fmcg-wholesale-market-entry) ## [Understanding Your Interim Management Needs – 3 Key Considerations](https://supplychain.enchange.com/understanding-your-interim-management-needs-3-key-considerations) ## [Regain Control of Your Product Portfolio](https://supplychain.enchange.com/regain-control-of-your-product-portfolio) ## [5 Reasons to Consider Refillable PET Bottles in Africa](https://supplychain.enchange.com/5-reasons-to-consider-refillable-pet-bottles-in-africa) ## [Now is the Right Time to Restructure Your Distribution Network](https://supplychain.enchange.com/now-is-the-right-time-to-restructure-your-distribution-network) ## [10 Key Success Factors for UK Wholesale FMCG Market Entry](https://supplychain.enchange.com/10-key-success-factors-of-uk-wholesale-fmcg-market-entry-overview) ## [Do I really need S&OP? 3 Questions to Answer](https://supplychain.enchange.com/do-i-really-need-sop-3-questions-to-answer) ## [3 Ways to Fast Track Distributor Performance in Africa](https://supplychain.enchange.com/3-ways-to-fast-track-distributor-performance-in-africa) ## [Route to Market & Supply Chain Interim Management - Top 3 Positions](https://supplychain.enchange.com/route-to-market-supply-chain-interim-management-top-3-positions) ## [10 Times You Need Route to Market or Supply Chain Interim Managers](https://supplychain.enchange.com/10-times-you-need-route-to-market-or-supply-chain-interim-managers) ## [End to End Supply Chain: 7 Top Tips for Action Now!](https://supplychain.enchange.com/end-to-end-supply-chain-7-top-tips-for-action-now) ## [FMCG Reaching the Consumer Shelf: 4 Frequent Flaws to Avoid](https://supplychain.enchange.com/fmcg-reaching-the-consumer-shelf-4-frequent-flaws-to-avoid) ## [FMCG Transport: 4 Frequent Flaws to Avoid](https://supplychain.enchange.com/fmcg-transport-4-frequent-flaws-to-avoid) ## [FMCG Warehousing: 4 Frequent Flaws to Avoid](https://supplychain.enchange.com/fmcg-warehousing-4-frequent-flaws-to-avoid) ## [FMCG Manufacturing: 4 Frequent Flaws to Avoid](https://supplychain.enchange.com/fmcg-manufacturing-4-frequent-flaws-to-avoid) ## [Top 6 Critical Success Factors of S&OP in Africa](https://supplychain.enchange.com/bid/36117/top-6-critical-success-factors-of-s-op-in-africa) ## [FMCG Supply Planning: 4 Frequent Flaws to Avoid](https://supplychain.enchange.com/fmcg-supply-planning-4-frequent-flaws-to-avoid) ## [FMCG Demand Planning: 4 Frequent Flaws to Avoid](https://supplychain.enchange.com/fmcg-demand-planning-4-frequent-flaws-to-avoid) ## [FMCG Sourcing: 4 Frequent Flaws to Avoid](https://supplychain.enchange.com/fmcg-sourcing-4-frequent-flaws-to-avoid) ## [12 Focus Areas for Supply Chain & Route to Market Transformation in Africa](https://supplychain.enchange.com/12-focus-areas-for-supply-chain-route-to-market-transformation-in-africa) ## [Enabling Rapid Change Across the FMCG Supply Chain](https://supplychain.enchange.com/enabling-rapid-change-across-the-fmcg-supply-chain) ## [Supply Chain Change – 6 External Factors to Consider](https://supplychain.enchange.com/supply-chain-change-6-external-factors-to-consider) ## [FMCG Leaders Guide: Interactive Enchange Supply Chain House](https://supplychain.enchange.com/fmcg-leaders-guide-interactive-enchange-supply-chain-house) ## [7 Essential Elements to Drive Change in Your Supply Chain](https://supplychain.enchange.com/7-essential-elements-to-drive-change-in-your-supply-chain) ## [Top 7 Pitfalls to Avoid in Logistics Outsourcing](https://supplychain.enchange.com/top-7-pitfalls-to-avoid-in-logistics-outsourcing) ## [Top 10 Producer Benefits of Logistics Outsourcing](https://supplychain.enchange.com/top-10-producer-benefits-of-logistics-outsourcing) ## [Top 10 Supply Chain Activities for 2022](https://supplychain.enchange.com/top-10-supply-chain-activities-for-2022) ## [Christmas S&OP: Santa & Opening Presents](https://supplychain.enchange.com/christmas-sop-santa-opening-presents-1) ## [Top 10 Benefits of Sales & Operational Planning (S&OP)](https://supplychain.enchange.com/top-10-benefits-of-sales-operational-planning-sop) ## [Top 10 Tips for FMCG Intensive Care Recovery KPIs](https://supplychain.enchange.com/top-10-tips-for-fmcg-intensive-care-recovery-kpis) ## [Harness the Best in FMCG Distributor Execution - Part 2 Joint Action Plans](https://supplychain.enchange.com/harness-the-best-in-fmcg-distributor-execution-part-2-joint-action-plans) ## [Top 10 Year-end Tips For Your Supply Chain](https://supplychain.enchange.com/top-10-year-end-tips-for-your-supply-chain) ## [Top 10 Tips to improve 3PLP inventory control: Avoid stock-shock](https://supplychain.enchange.com/top-10-tips-to-improve-3plp-inventory-control-avoid-stock-shock) ## [Top 7 Pitfalls to AVOID in S&OP](https://supplychain.enchange.com/top-7-tips-to-avoid-for-effective-sop) ## [Top Tips to Effective New Product Development in S&OP](https://supplychain.enchange.com/top-tips-to-effective-new-product-development-in-sop) ## [Harness the Best in FMCG Distributor Execution - Joint Business Plans](https://supplychain.enchange.com/harness-the-best-in-fmcg-distributor-execution-joint-business-plans) ## [Top 10 Tips for Efficient Manufacturing Response in S&OP](https://supplychain.enchange.com/top-10-tips-for-efficient-manufacturing-response-in-sop) ## [Top 10 Tips to Effective Customer Service in FMCG](https://supplychain.enchange.com/top-10-tips-to-effective-customer-service) ## [Top 10 Tips to Effective RtM & Supply Chain Collaboration](https://supplychain.enchange.com/op-10-tips-to-effective-rtm-supply-chain-interaction) ## [FMCG Essentials to Improve Distributor Sales & RtM Execution](https://supplychain.enchange.com/fmcg-essentials-to-improve-distributor-sales-rtm-execution) ## [Enchange Supply Chain House - Supply Chain Evaluation](https://supplychain.enchange.com/enchange-supply-chain-house-supply-chain-evaluation) ## [Learn the Fundamentals of FMCG Distributor Financial Health](https://supplychain.enchange.com/learn-the-fundamentals-of-fmcg-distributor-financial-health) ## [Top 10 Tips to Effective IT Enablers in S&OP](https://supplychain.enchange.com/top-10-tips-to-effective-it-enablers-in-sop) ## [Top 10 Tips to Effective Behaviours in S&OP](https://supplychain.enchange.com/top-10-tips-to-effective-behaviours-in-sop) ## [Top 10 Tips to Effective Meetings in S&OP](https://supplychain.enchange.com/top-10-tips-to-effective-meetings-in-sop) ## [Top 10 Tips to Effective Sourcing Execution in S&OP](https://supplychain.enchange.com/top-10-tips-to-effective-sourcing-execution-in-sop) ## [Top 10 Tips to Effective Demand Execution in S&OP](https://supplychain.enchange.com/top-10-tips-to-effective-demand-execution-in-sop) ## [Top 10 Tips to Effective Consensus in S&OP](https://supplychain.enchange.com/top-10-tips-to-effective-consensus-in-sop) ## [S&OP:  Flying and S&OP Engagement](https://supplychain.enchange.com/sop-flying-and-sop-engagement) ## [Top 10 Tips to Effective Financial Evaluation in S&OP](https://supplychain.enchange.com/top-10-tips-to-effective-financial-evaluation-in-sop) ## [Top 10 Tips to Effective Supply Planning in S&OP](https://supplychain.enchange.com/top-10-tips-to-effective-supply-planning-in-sop) ## [Top 10 Tips to Effective Demand Planning in S&OP](https://supplychain.enchange.com/top-10-tips-to-effective-demand-planning-in-sop) ## [DRS is Coming soon – Eleven Considerations for FMCG Companies](https://supplychain.enchange.com/drs-is-coming-soon-eleven-considerations-for-fmcg-companies) ## [FMCG Distribution: Producer & Distributor Route Planning Chaos](https://supplychain.enchange.com/fmcg-distribution-producer-distributor-route-planning-chaos) ## [FMCG Deposit Return Scheme - 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