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Route to Market & Supply Chain Blog

Welcome to our blog!

We are passionate about Route to Market and supply chain management and we are delighted to share our thoughts with you. We would like to hear from you too, so please comment on our posts or contact us.

Some Examples of Total Cost to Serve (TCTS) Models in FMCG Route to Market

How Does Total Cost to Serve (TCTS) Impact the FMCG Route to Market?

Do These 5 Things Now to Strengthen the FMCG Route to Market

Digital in FMCG Route to Market is Much More than an Online Ordering Platform

How to Formulate a Winning Distribution Strategy Fit for the Covid-19 World

Xray Your Route to Market and Uncover the Emerging Trends to Win in a COVID-19 World

Reinforce Your Route to Market During These Unprecedented Times

Manage Your FMCG Distributors Better to Grow Sales in Africa

Localising Global Route to Market Strategy is Essential in Emerging Markets

Can I Build a Winning FMCG Route to Market Strategy on Limited Resources?

How Can We Increase Trade Coverage Through Our Distributors in Africa?

How do FMCG Companies Increase Sales Volume in Africa?

Deliver Route to Market Excellence in Multi Distributor Markets in Africa

Eurovision Song Contest, APO and.........ABBA!

Demand a Culture of Route to Market Excellence Through Outstanding Leadership

Break Down Departmental Silos Through Functional Integration for Route to Market Success

Smash Your Route to Market Targets with Essential Training & Platforms to Capture and Share Success

Improve Your Key Account Management Approach with these Vital Tips for Route to Market Success

Form Lasting Alliances with Key FMCG Customers at Almost Zero Cost, How? - Third Degree Partnerships (3DPs)

Beat the FMCG Competition with an Outstanding Distributor Partnership Programme

How to Master Technology in Route to Market Strategy to Save Resources and Fuel Sales

Realise Route to Market Excellence with a First-Class Trade Incentive Programme

Empowering Sales People with the Right Trade Tool Kit Can be Spectacular

A Crystal-Clear Sales Incentive program is Fundamental to Route to Market Success

The Right Data and Metrics are Vital for FMCG Route to Market Success

Get the Sales Cutting Edge With These Essential Tips on Route to Market Structure

First-Class FMCG Territory Planning is Crucial in RtM Strategy for Sales Growth

Take Ownership of Channel Classification for a Killer Route to Market Strategy

Retail Outlet Classification in RtM Strategy, an Essential Element or a Complete Waste of Time?

How to Build a Competition Slaying FMCG Route to Market Strategy

Essential Competitor Analysis Tips to Improve Route to Market Strategy and Execution in FMCG

Distributor Assessment Essentials to Deliver Sales Growth and Improve RtM Strategy

Your Guide to Consumer & Market Mapping to Improve RtM Strategy for Sales Growth

Practical Questions FMCG Leaders Should Ask When Reviewing Route to Market Performance?

The FMCG Leaders Guide to Route to Market Strategy & Execution in 20 Steps

Improve Manufacturing Performance with Total Productive Maintenance

Supply Chain, Supply Chain: What’s That All About?

Digital Supply Chain: This is the way, its Analytics!

10 Top Tips to Successful Mergers & Acquisitions (M&A) Integration

FMCG cost savings versus sales & marketing budgets!

FMCG Supply Chains – The most important roles?

10 Top Tips To Tip-Top Customer Service in FMCG, Drinks & Pharma

FMCG Forecasting: Ice Cream, chocolate & pregnancy

FMCG Co-packing and Re-packing Management

FMCG Mergers & Acquisitions - Why acquired brands fail to deliver

FMCG & Pharma: Top 10 Tips for a Tip Top Supply Chain

Manage Supply Chain Expectations with Service Level Agreements (SLA)

SC and Sales senior team squabbles: Always bad for business

FMCG ERP and The Beatles.......? Spreadsheets cause damage.

FMCG S&OP: Who is the stooge in your process?

Supply Chain: A top 10 Supply Chain faux pas!

Supply Chains - Whats do all those initialisms mean?

FMCG New Product Development (NPD) is a key part of S&OP

Supply Chain: Goats, Kennedy Brexit & Analytics

FMCG Route To Market: Until debt do us part

FMCG Inventory Shrinkage & Control - It's a Dog's Life

Supply Chain Analytics smooths production planning AND reduces inventory?

7 Deadly Sins: Why FMCG Distributors are Overstocked in CEE

How Spreadsheets Undermine Your FMCG ERP

Supply Chain Analytics helps international retailer in business turn-around

FMCG – Hunker down and find Supply Chain Analytics

7 Top Tips for Spare Parts Management in Factories

Supply Chain Analytics drives dramatic spare parts inventory reduction

FMCG Supply Chain: KPI Scorecards - Don’t look back in anger

An FMCG Success Story; Focus on customers and enjoy the consumer benefits

Balanced Scorecard KPIs: Keeping Track of Business Performance 

Key Performance Indicators or just monthly data dumping? 

Time to Spring Clean your Supply Chain in FMCG?

A Practical Guide to FMCG SKU Complexity Reduction 

Supply Chain Improvement via Analytics - well worth a closer look!

FMCG Supply Chain: Chaff innovation, is it worth it?

FMCG Supply Chain dates to remember: Advanced Planning

Your FMCG Supply Chain: The end of January is nigh!

FMCG Supply Chain: What is your 2018 Planning Priority?

Your FMCG Supply Chain in 2018: 5 Problematic Predictions

FMCG Noddy Holder & Slade Implement S&OP

CEO FMCG Letter to Santa Claus (aka Father Christmas) 2017

Santa & Opening Presents - Christmas S&OP For Parents

An FMCG Distributor Is For Life & Not Just For Christmas

FMCG Food Waste: Supply chain speed and agility v inventory.

FMCG: I’m a Supply Chain expert…Get me out of here!

FMCG Year-end 2017: Distributors overstocked?

FMCG Trade Loading & 4th Quarter Challenges - deja vue all over again!

FMCG Route To Market Challenges; Learn from IKEA

FMCG SKU Proliferation: You DON'T need lost sales in Q4

NHS UK Supply Chain Waste: Planning Patience

FMCG CEE Route To Market: Importance of relationships

FMCG Cost Control: Boosting Brewing Bottom Lines

FMCG Turn-around Intensive Care Recovery KPIs

Supply Chain Performance: Budget Airlines and KPIs……

Interim Management & Consultancy – What's the difference?

Top 10 Times You Need Supply Chain Interim Management

Relieve your FMCG pain - secure Interim Supply Chain Support

Global FMCG Supply Chain Transformed by Analytics

Supply Chain: The benefits of Interim Management

Supply Chains – Managing internal & external 3/4PLP expectations

Supply Chains – A second look: What do all those initials really mean?

Supply Chain Analytics: Sprouts, Imodium & Harry Potter

FMCG Planning: If you like chocolate, now is the time!

An FMCG Distributor Is For Life: Not Just For Christmas

FMCG CEO 2016 Letter to Santa Claus (aka Father Christmas)

The Twelve Days of Supply Chain 2016

FMCG CEO Christmas Gift: Implement S&OP – Slade style!

Santa & Opening Presents - S&OP Putting Elves in their place

Santa & Opening Presents, S&OP & the Elves Respond

Santa & Opening Presents - S&OP is Invaluable at Christmas

Case Study: FMCG (Friendly Man Carrying Gifts) RTM (Reindeer To Market)

Logistics Outsource Tendering in CEE - Top 7 Hazards

Supply Chain Analytics: Is your data providing information & actions?

Supply Chain Analytics: The birth of a new Dawn, or Daniel

Fashion Retailers: Is inventory eating into your profits? (It is…)

FMCG – Hunkering down for Supply Chain Analytics

Olympic level FMCG performance or simply distributor over-stocking?

Supply Chain – regular IT to Supply Chain Analytics

Frock Stocks & FMCG Supply Chain Inventory Decisions

FMCG Supply Chains: Searching for the next “big thing” – it’s here!

Postman Pat, Postman Pat, Postman Pat & his Supply Chain hat

UK NHS Supply Chain: bed-busting benefits of patient SKUs

FMCG & Shakespeare? Macbeth S&OP Soliloquy

FMCG Supply Chains; Swiss legal entities & local Op-Cos - a taxing question

FMCG Company disbands the Supply Chain function……..

FMCG Supply Chain: KPI Scorecards - Don’t look back in anger

Supply Chain: Communication teases out scorecard improvement

FMCG Inventory: Do you celebrate being Out Of Stock - OOS)?

Inventory, inventory, inventory. They’ve all got it – inventory.

Why S&OP and IBP are invaluable all year round but especially at Christmas

1 Inventory Optimisation Success Story

2 issues to address before you can optimise inventory.

3 reasons why multinationals are still struggling with inventory

FMCG Foods: Hugh F-W and UK Retailer & Producer Waste

FMCG IBP Team Behaviours: Wrecking Market Deployment

FMCG CEE Logistics; Transport, Trucks and Yorkie Bars

FMCG: Will retailing the Amazon way see off the discounters?

FMCG Success Story: Focus on Customers - see the Benefits

FMCG: Driving success through Integrated Business Planning (IBP)

FMCG: S&OP morphing into Integrated Business Planning (IBP)?

FMCG: What does S&OP bring to the party? Sales success of course!

FMCG Supply Chain & the Rugby World Cup

FMCG Route to Market – the Warehouse to Customer journey

FMCG Supply Chain: Do you use data or information?

FMCG Drinks Route to Market – let’s get fizzical in CEE

FMCG Performance Scorecard: Not seeing the wood for the trees!

FMCG Supply Chain Scorecard Performance Measurement: Del-Boy Style....

FMCG: Performance turn-around needs fresh supply chain faces

FMCG warehouse capacity in Romania: A Short Story

FMCG: ERP’s – how will you cope when yours fails?

FMCG: Do S&M cause pain in your business?

FMCG Supply Chain: Famous Last Words

FMCG: Costs and Supply Chain Excellence

FMCG:Top 10 Smash Hits of Warehousing & Logistics

FMCG SKU Proliferation: How this affects your Customer Service

7 Deadly FMCG Sins: Overstocked Traditional Trade Distributors

FMCG Distribution: Route Planning & IKEA Shopping Chaos

FMCG's Working With 3PLP’s - Shrinking the "shrinkage" problem.

FMCG Traditional Trade Distribution: A letter to the Drinks Agony Aunt

FMCG Distributors: 7 Ways to avoid inventory overstocking

FMCG: The most perfect Supply Chain in the history of the universe?

FMCG Supply Chain: The Top 10 Smash Hits (with a twist)

FMCG Supply Chain Language; What do we really mean?

FMCG: 7 Reasons to engage an Interim Supply Chain Manager

FMCG Supply Chain Consultants: A lot of Fiction & 1 Fact!

FMCG Shades of Greys: Parallel & Counterfeit Trade

FMCG SKU Complexity E-book: Free Download

Free FMCG Route to Market Improvement E-book

FMCG: Free Sales & Operational Planning (S&OP) e-Book

FMCG Route to Market Distribution: Free Distributor Assessment Tool

FMCG Retailers: IKAs need to get their own Supply Chain act together

FMCG Opportunity: Time to Spring Clean your Supply Chain

FMCG: New Top Ten Supply Chain Improvement Resolutions for 2015

FMCG Company Board : Santa delivers their Christmas gifts

An FMCG Supply Chain Christmas Story

FMCG Route To Market: Traditional Trade Distributor Signals

FMCG CEO 2014 Letter to Santa Claus (aka Father Christmas)

FMCG CEO Gift: Implement S&OP this Christmas – Slade style.

RTM: An FMCG Distributor Is For Life: Not Just For Christmas

(FMCG) Friendly Man Carrying Gifts & (RTM) Reindeer To Market

FMCG 3PLP Outsource Tendering in CEE - Top 7 Hazards

FMCG Christmas Promotional Activity Planning - 7 Top Tips

FMCG Supply Chain Consultants – Gok, Martha and Jamie...........

Opening a new FMCG/Pharma warehouse? Top Ten Tips to success

FMCG Supply Chains - For Whom the Bell Tolls in Romania?

FMCG/Pharma: Sales time running out fast in Q4; load the trade?

FMCG Supply Chains – What are the most important roles?

FMCG 4th Quarter Sales Challenges - some things never change!

Supply Chain : When a bicycle is better than a Mercedes.

FMCG Retailers: Large chains v discounters. Time for a change?

FMCG Manufacturing, Sourcing and the Ukraine-Russia Unrest

FMCG Humour: Supply Chain Communication Clarity

FMCG Supply Chain Communication, Gobbledygook & BS Bingo

FMCG Supply Chain Insights - In trust we trust!

Customer Service: How to get it right and how to get it badly wrong

FMCG RTM Distribution : How Traditional Trade interaction could work

FMCG Stock Shrinkage happens in the best run operations, even yours!

Supply Chain Insight: FMCG Drinks Stock Shrinkage

FMCG ERP Selection: Road to success or road to ruin?

FMCG Foods Turnaround: A highly successful S&OP Case Study

FMCG: Top ten tips for totally terrific S&OP – not a fishy tale!

FMCG KPIs: Promoting improved performance or blame-storming?

FMCG - Here comes summer, is your drinks RTM ready for the sun?

Improve Supply Chain Performance via Total Productive Maintenance