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Route to Market & Supply Chain Blog

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We are passionate about Route to Market and supply chain management and we are delighted to share our thoughts with you. We would like to hear from you too, so please comment on our posts or contact us.

Latest Posts

3 Ways to Fast Track Distributor Performance in Africa

Michael Thompson Tue, May 03, 2022
With little overall growth expected in a number of African markets in 2022, the battle ground will likely be for market share. With this in mind, how do we ensure that we are best placed to win these battles? Given that most sales in African markets…

Route to Market & Supply Chain Interim Management - Top 3 Positions

Michael Thompson Fri, Apr 29, 2022
Recently I wrote about 10 Times you need Route to Market or Supply Chain Interim Managers. I had an excellent response and have since been talking to clients and Enchange colleagues. The discussions have centred around where the need for interim…

End to End Supply Chain: 7 Top Tips for Action Now!

Dave Jordan Wed, Mar 30, 2022
In the Four Frequent Flaws series we have looked at the entire supply chain right up to the consumer shelf, i.e. the Enchange 6-Part Model. What can go wrong, what can go right, what can I change quickly? FMCG CEOs are asking what they can do now…

FMCG Reaching the Consumer Shelf: 4 Frequent Flaws to Avoid

Dave Jordan Wed, Mar 23, 2022
Nearly there! The last step of the Enchange 6-part model when you finally get your product on the shelf. Actually, you do not do it yourself but you rely on Shane from the retailer back of store. How can you ensure Shane does an excellent job? We…

Harness the Best in FMCG Distributor Execution - Part 2 Joint Action Plans

Ross Marie Fri, Nov 19, 2021
Over the last few months, I have shared the proven and successful Enchange approach, to find and develop FMCG Distributor Partners (DPs). We call this the Distributor Partner (DP) Development Programme. It is broken into 8 Modules. In my last post,…

Harness the Best in FMCG Distributor Execution - Joint Business Plans

Ross Marie Wed, Oct 20, 2021
Over the last few months, I have shared the proven and successful Enchange approach, to find and develop FMCG Distributor Partners (DPs). We call this the Distributor Partner (DP) Development Programme. We use this Programme to source new DPs, to…

FMCG Essentials to Improve Distributor Sales & RtM Execution

Ross Marie Tue, Sep 28, 2021
Our step-by-step approach to drive and develop FMCG distributor performance is an eight-module programme that we call the Distributor Partner (DP) Development Programme. This programme is used for: Strategy: Implement a new FMCG company approach to…

Learn the Fundamentals of FMCG Distributor Financial Health

Ross Marie Tue, Sep 21, 2021
I recently shared our step-by-step approach to drive and develop distributor performance to deliver long term sales growth. It is an eight-module programme that we call the Distributor Partner (DP) Development Programme. We use this approach to…

FMCG Distribution: Producer & Distributor Route Planning Chaos

Dave Jordan Fri, Jul 23, 2021
As a general rule, buildings are usually numbered in a structured, sequential way. Numbering usually commences with building 1 at the end of the road which is closest to the city or town centre. Odd numbers on the left and even numbers on the right…

WHAT ARE THE BIGGEST CHALLENGES IN MANAGING FMCG DISTRIBUTOR PARTNERS (DP)?

Ross Marie Wed, Jul 07, 2021
Here are a ‘Top 10’ to kick off the discussions. 1. COMPETITION: Your DP competes with you. 2. CREDIT: DP does not pay &/or uses your credit for other ventures. 3. VOLUME: Unexplained decline or forward buying with no sell out. 4. RTM STRATEGY: DP…

FMCG Distributor Development – Drive Excellence in Planning and Logistics

Ross Marie Mon, Jun 28, 2021
I recently shared our step-by-step approach to drive and develop distributor performance. We call this the Distributor Partner (DP) Development Programme. I have previously shared the first Four modules: Module 1 - Producer RtM Strategy – Translate…

10 Must Have Pillars for Successful FMCG Distributor Partnerships

Ross Marie Thu, Jun 17, 2021
I recently started a blog series on indirect distribution by sharing our step-by-step approach to drive and develop distributor performance. We call this the Distributor Partner (DP) Development Programme. I have previously shared the first three…

How to Identify Your FMCG Distribution Weaknesses & Strengths

Ross Marie Mon, May 24, 2021
I recently started a blog series on indirect distribution by sharing our step-by-step approach to drive and develop distributor performance. We call this the Distributor Partner (DP) Development Programme. The programme has eight modules, across…

The 8 Critical Areas You Must Focus on When Selecting FMCG Distributors

Ross Marie Tue, May 18, 2021
I recently started a blog series on indirect distribution by sharing our step-by-step approach to drive and develop distributor performance. We call this the Distributor Partner (DP) Development Programme. The programme has eight modules, across…

Drive FMCG Distributor Performance by First Mastering Your Own RtM Strategy

Ross Marie Thu, Apr 29, 2021
I recently started a blog series on indirect distribution. I began by examining the 10 biggest challenges Route to Market (RtM) leaders face in managing FMCG Distributors. Then in response to this in my last post I shared our step-by-step approach…

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