<img alt="" src="http://www.qlzn6i1l.com/130970.png" style="display:none;">

Route to Market & Supply Chain Blog

Welcome to our blog!

We are passionate about Route to Market and supply chain management and we are delighted to share our thoughts with you. We would like to hear from you too, so please comment on our posts or contact us.

Latest Posts

Break Down Departmental Silos Through Functional Integration for Route to Market Success

Ross Marie Fri, Feb 15, 2019
The FMCG business is like a team sport. There are sales people sent into the field, to sell more products and beat their targets. There are players put on the sports field, charged with scoring points and winning the game. In both scenarios, if the…

Beat the FMCG Competition with an Outstanding Distributor Partnership Programme

Ross Marie Fri, Jan 18, 2019
A Distributor Partnership Programme, if designed and implemented correctly, can be one of the most powerful tools in the Route to Market (RtM) armory for delivering sales growth. A Distributor Partnership Programme sets out which individual…

FMCG Forecasting: Ice Cream, chocolate & pregnancy

Dave Jordan Thu, Aug 02, 2018
You will have to bear with me for a while on this one. Do you know that on average 85% of expectant women suffer food cravings during pregnancy? Apparently, the top 5 are: Pickles   5%  - yuk, that surprised me too. Cheese  11% - get those calories…

Supply Chain: A top 10 Supply Chain faux pas!

Dave Jordan Thu, Jun 28, 2018
I have just had one of those mornings. I missed the alarm and the 10-minute snooze and from then on everything went downhill. Jumped in the shower for a brief cleanse but then I realised there was no soap, not even a sliver. So, soaking wet I get…

FMCG Inventory Shrinkage & Control - It's a Dog's Life

Dave Jordan Mon, Jun 18, 2018
Do you find yellow dog biscuits stuffed in your window frames?  Well, I’d expect such occurrences to be as rare as a squirrel with a nut allergy but I find it all the time. Our house has mosquito nets on the windows as our summers are rather hot and…

Supply Chain Analytics smooths production planning AND reduces inventory?

Dave Jordan Thu, Jun 14, 2018
May Day falling on a Tuesday meant a rare 4 day “weekend” break was enjoyed and the sun shone, in Romania at least. Time to dust off the BBQ for the first time this year and chill in the late April heat. We had some Romanian bred ostrich meat to…

7 Deadly Sins: Why FMCG Distributors are Overstocked in CEE

Dave Jordan Wed, Jun 13, 2018
How I guffaw when I hear producers complain about traditional trade distributor overstock.Make no mistake Mr. Producer, YOU put the stock there, oh yes you did! Distributors don't buy stock for something to do or a laugh and a giggle. Excess stock…

Supply Chain Analytics helps international retailer in business turn-around

Dave Jordan Thu, Jun 07, 2018
Many will recall that famous Four Yorkshiremen sketch first seen the At Last the 1948 Show and later Monty Python. Four dour characters recall how tough it was when they were younger with each trying to out do the others in a downwards spiral of…

FMCG – Hunker down and find Supply Chain Analytics

Dave Jordan Wed, Jun 06, 2018
Have you ever “hunkered down”? I remember being asked to hunker down during a business game training course many years ago and I had no idea what I was supposed to do. Eventually I had to ask as failing to follow the hunker downwards request…

7 Top Tips for Spare Parts Management in Factories

Dave Jordan Mon, Jun 04, 2018
Well, I find it strange anyway. Some very large companies spend countless hours and cash in finding and securing a third party logistic provider (3PLP) to take great care of their finished goods assets. The performance of the chosen 3PLP is then…

Supply Chain Analytics drives dramatic spare parts inventory reduction

Dave Jordan Thu, May 31, 2018
What business would I like to run or even own? If you had a choice what would it be? A huge global FMCG player or a niche craft brewery in Bourton-on-the-Water? What about starting a pottery in your own home as per the ages old Barclays TV ad? If I…

Time to Spring Clean your Supply Chain in FMCG?

Dave Jordan Thu, Mar 22, 2018
Are market conditions getting any better, really? Many big name companies are heading for indifferent full year 2017 results and all caution about the continuing “difficult market conditions”. Ok, so 2017 has been put to bed but many will be paying…

Supply Chain Improvement via Analytics - well worth a closer look!

Dave Jordan Wed, Mar 14, 2018
Just when we thought winter had been and gone it bit back nastily with a short, sharp shock of bad weather including snow and bitter cold. Typically, UK was unable to cope and as an example I spent 5 hours looking out of a cabin window at Birmingham…

Your FMCG Supply Chain: The end of January is nigh!

Dave Jordan Wed, Jan 24, 2018
Where has that first post-holiday month gone? Suddenly it’s the 24th of January and there are only 7 calendar days and 5 working days until you close the month. Adopt panic stations despite what Corporal Jones of Dad’s Army would say. Are you ahead…

Your FMCG Supply Chain in 2018: 5 Problematic Predictions

Dave Jordan Wed, Jan 10, 2018
Chris Rea has finally found the correct turn off, a lot of people in Africa still don’t know its Christmas and the novelty Santa toilet seat cover is back in the box. Oh, and chocolate Easter eggs are in the shops 4 months in advance. Christmas and…