Route to Market & Supply Chain Blog

Sales Force Empowerment in Vietnam – Your Secret Weapon

michael.thompson@enchange.com (Michael Thompson) — Thu, 26 Feb 2026 11:35:17 GMT

In anearlier articleI highlighted how the Route to Market landscape and challenges in SE Asian markets have dramatically changed in the last number of years.

10 New Year’s Resolutions to Transform Distribution Performance in 2026

michael.thompson@enchange.com (Michael Thompson) — Sat, 24 Jan 2026 12:11:21 GMT

What do we want from our distributors in 2026? As we start the year, now may be the ideal time for Senior Managers to revisit their distribution strategies. A high-performing distribution network isn’t built overnight; it requires consistent evaluation, strategic adjustments, and relentless execution.

How One FMCG Leader Turned Humbug Into High Performance

michael.thompson@enchange.com (Michael Thompson) — Thu, 18 Dec 2025 14:19:21 GMT

Ever wondered what happens when a senior FMCG executive channels their inner Scrooge?

Data-Driven Distribution in Vietnam – Precision Wins

michael.thompson@enchange.com (Michael Thompson) — Mon, 24 Nov 2025 10:08:11 GMT

In an earlier Article I highlighted how the Route to Market landscape and challenges in SE Asian markets have dramatically changed in the last number of years.

Omnichannel RtM in Vietnam: Where FMCG Growth Happen

michael.thompson@enchange.com (Michael Thompson) — Thu, 06 Nov 2025 11:21:25 GMT

In anearlier ArticleI highlighted how the Route to Market landscape and challenges in SE Asian markets have dramatically changed in the last number of years.

How to Digitise Last-Mile Beverage Sales in Africa

michael.thompson@enchange.com (Michael Thompson) — Thu, 23 Oct 2025 07:59:59 GMT

Your cold room is full, but the shelf is empty.

Winning Africa’s Drinks Aisle: Distributor Performance Playbook

michael.thompson@enchange.com (Michael Thompson) — Mon, 20 Oct 2025 08:42:53 GMT

If your beer is cold but your sales are luke-warm, the gap isn’t in the fridge, it’s in your route to market.

Unlocking Growth: 5 RtM Priorities for Vietnam’s FMCG Sector

michael.thompson@enchange.com (Michael Thompson) — Fri, 17 Oct 2025 10:00:50 GMT

At Enchange we have worked in SE Asian markets for many years.

Unlocking Africa: Winning RTM Strategies for FMCG Growth

michael.thompson@enchange.com (Michael Thompson) — Fri, 17 Oct 2025 09:41:46 GMT

Africa is not one market—it’s 54.

FMCG Growth – Smart Distributor Selection Process Explained

michael.thompson@enchange.com (Michael Thompson) — Fri, 11 Jul 2025 10:04:05 GMT