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Route to Market & Supply Chain Blog

Welcome to our blog!

We are passionate about Route to Market and supply chain management and we are delighted to share our thoughts with you. We would like to hear from you too, so please comment on our posts or contact us.

Latest Posts

The A-B-C of Route to Market: A Simple Guide to Achieving Success

Michael Thompson Wed, Jun 05, 2024
Myself and Enchange colleagues have written 100’s of posts and articles about Route to Market for well over five years. It is fair to say that our message has spread far and wide and attracted a lot of attention in the RtM and commercial world. I…

Mastering FMCG Route to Market Execution: 3 Critical Success factors & 1 Top Tip

Michael Thompson Thu, May 16, 2024
In my last post and article about Mastering FMCG Route to Market Execution, I wrote about the 3 Steps needed to deliver Global and Regional RtM Programmes. As a reminder these steps were: 𝐑𝐭𝐌 𝐏𝐥𝐚𝐲𝐛𝐨𝐨𝐤 development to align the RtM approach…

Mastering FMCG Route to Market Execution: 3 Steps to Regional & Global Success

Michael Thompson Mon, May 13, 2024
Route to Market (RtM) Execution in a single market presents one set of challenges. RtM Execution in multiple markets is an altogether different proposition. Why? Because as a regional or global player, you need consistency of approach with your RTM…

Digital RtM & Supply Chain – 4 Data Points That Will Transform FMCG

Michael Thompson Thu, Mar 14, 2024
‘Digital transformation’ is becoming something of a cliché these days. There is no question that information technology and digital has improved supply chain operations. For example, given availability of the right data, materials and inventory…

3 Steps to Boost FMCG Sales

Michael Thompson Tue, Mar 12, 2024
A few months ago, I hurt my knee whilst running. It was a rather tame event but my knee was clearly injured. Failing to heal over the next few days I decided to visit an Osteopath who specialises in sports injuries. He informed me that I had an…

Is S&OP Necessary? The Jury Is Out …

Michael Thompson Mon, Sep 12, 2022
I would like to present the Story of MANCO, a manufacturing-based FMCG Multinational Organisation. The organisation is currently struggling with various aspects of their supply chain. Part of the Senior Management Team are: Xavier – Chief Executive…

Understanding Your Interim Management Needs – 3 Key Considerations

Michael Thompson Wed, Jul 06, 2022
I have written about supply chain and route to market interim management recently. In discussions with clients, the following theme often arisess: “We are very busy … Too busy to make progress ... I suspect that we need some additional support in…

Do I really need S&OP? 3 Questions to Answer

Michael Thompson Thu, May 05, 2022
There was an excellent article from McKinsey published on 2 March 2022 entitled: “Autonomous supply chain planning for consumer goods companies” It contained the strap line: “Rethink Traditional Processes”. Based on research undertaken in Asia with…

3 Ways to Fast Track Distributor Performance in Africa

Michael Thompson Tue, May 03, 2022
With little overall growth expected in a number of African markets in 2022, the battle ground will likely be for market share. With this in mind, how do we ensure that we are best placed to win these battles? Given that most sales in African markets…

Route to Market & Supply Chain Interim Management - Top 3 Positions

Michael Thompson Fri, Apr 29, 2022
Recently I wrote about 10 Times you need Route to Market or Supply Chain Interim Managers. I had an excellent response and have since been talking to clients and Enchange colleagues. The discussions have centred around where the need for interim…

10 Times You Need Route to Market or Supply Chain Interim Managers

Michael Thompson Fri, Apr 15, 2022
I have been talking to a number of commercial and supply chain executives during the last few weeks and something of a theme has emerged. The theme is the need for highly skilled route to market / commercial and supply chain resource, available at…

Top 6 Critical Success Factors of S&OP in Africa

Michael Thompson Mon, Feb 28, 2022
I have been talking to a number of FMCG Regional and Market Leaders in the past few months about the supply chain challenges that they face in African and Middle Eastern Markets. Most understand the benefits of a Sales and Operational Planning…

12 Focus Areas for Supply Chain & Route to Market Transformation in Africa

Michael Thompson Wed, Feb 09, 2022
How do we deliver sustained excellence in supply chain and route to market in the challenging markets in Africa? I refer here to the entire supply chain from materials to shelf – i.e. supply chain and route to market (RtM). Although many of the…

Supply Chain Change – 6 External Factors to Consider

Michael Thompson Tue, Feb 01, 2022
To recap, last week’s introductory article - The 7 Essential Elements to Drive Change in your Supply Chain – considered the overall recipe for successful change. It was to understand: Why is change needed? What needs to change? How will the change…

7 Essential Elements to Drive Change in Your Supply Chain

Michael Thompson Tue, Jan 25, 2022
I spent time over the Christmas break looking back at a lot of the great blogging work my colleagues have done during 2021. As I reflected, I reviewed some of our recent client project notes. Catching up on some filing (not usually a good idea over…

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