Route to Market & Supply Chain Blog

Despite several attempts and how hard I tried; I was never able to program the VHS tape recorder. I ended up with the end of Match of the Day or whatever was on BBC2 when I wanted the show on BBC1. Many times I recorded absolutely nothing; just…

Despite what you may wish to believe the answer is almost certainly, yes. You have invested heavily in brand new ERP software and a similar investment in some smart, young consultancy people to run the implementation. You will have spent some…

When we discuss Technology in terms of Route to Market (RtM) Strategy we are looking at our overall approach to and use of Technology at every stage of our RtM Strategy and Execution. This includes, for example, the hand-held system we take orders…

For a successful Fast Moving Consumer Goods (FMCG) Route to Market (RtM) Strategy, we must be able to measure our performance across the market, internally within the company and externally against the competition and wider benchmarks. We must be…

Some time ago I wrote about the way spreadsheets were undermining expensively assembled ERP’s in FMCG, Brewing and Pharmaceutical companies. They still are, by the way. Not too long ago a paper on Public Debt and Austerity published by 2 eminent…

Despite what you may wish to believe the answer is probably, yes. You have invested heavily in brand new ERP software and similarly heavily in some smart, young consultancy people to run the implementation. You will have spent some timing debating…