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Route to Market & Supply Chain Blog

Welcome to our blog!

We are passionate about Route to Market and supply chain management and we are delighted to share our thoughts with you. We would like to hear from you too, so please comment on our posts or contact us.

Latest Posts

How to Master Technology in Route to Market Strategy to Save Resources and Fuel Sales

Ross Marie Fri, Jan 11, 2019
When we discuss Technology in terms of Route to Market (RtM) Strategy we are looking at our overall approach to and use of Technology at every stage of our RtM Strategy and Execution. This includes, for example, the hand-held system we take orders…

The Right Data and Metrics are Vital for FMCG Route to Market Success

Ross Marie Thu, Nov 29, 2018
For a successful Fast Moving Consumer Goods (FMCG) Route to Market (RtM) Strategy, we must be able to measure our performance across the market, internally within the company and externally against the competition and wider benchmarks. We must be…

FMCG ERP and The Beatles.......? Spreadsheets cause damage.

Dave Jordan Wed, Jul 04, 2018
Some time ago I wrote about the way spreadsheets were undermining expensively assembled ERP’s in FMCG, Brewing and Pharmaceutical companies. They still are, by the way. Not too long ago a paper on Public Debt and Austerity published by 2 eminent…

How Spreadsheets Undermine Your FMCG ERP

Dave Jordan Mon, Jun 11, 2018
Despite what you may wish to believe the answer is probably, yes. You have invested heavily in brand new ERP software and similarly heavily in some smart, young consultancy people to run the implementation. You will have spent some timing debating…