Route to Market & Supply Chain Blog
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We are passionate about Route to Market and supply chain management and we are delighted to share our thoughts with you. We would like to hear from you too, so please comment on our posts or contact us.
Latest Posts
Your FMCG S&OP Leadership - has it gone to the dogs?
Dave Jordan Thu, Feb 20, 2025
Who let the dogs out? If you lived in or visited Bucharest about 10 years ago you will have seen one or two stray dogs hanging around the city. Actually, a lot more than one or two, there were hoards of them. In 2010 a proposal was made to organise…
FMCG Call Centre Shenanigans
Dave Jordan Wed, Feb 12, 2025
Your call is important to us.... Previously, we looked at how some companies are economical with the truth when it comes to measuring Customer Service. Today we take a look at how your telephone face to the customer can be helping or hindering your…
FMCG - 7 Top Tips To Tip-Top Customer Service
Dave Jordan Wed, Jan 29, 2025
Service with a smile? Do FMCG companies delude themselves on Customer Service (CS) performance? I think some companies are guilty of this but may or may not know it is happening! Whatever service related Key Performance Indicator (KPI) you measure,…
FMCG Opportunity Knocks? Time to Spring Clean your Supply Chain
Dave Jordan Wed, Jan 22, 2025
Holiday hangover? Ok, so 2024 has been put to bed financially but many will be paying a heavy price for the mammoth last quarter efforts which must have made logistics companies and advertising and promotional agencies extremely wealthy. I wonder…
FMCG Planning: Chocolate Challenges!
Dave Jordan Wed, Jan 15, 2025
A diet beckons? Have you been brave enough to step on the bathroom scales yet or are you trying to ignore the inevitable weight gain? You may well have overindulged in chocolate during the holidays but do you still crave more? Get yourself and a…
Christmas S&OP 2025: Santa & Opening Presents
Dave Jordan Fri, Dec 13, 2024
Nearly there! “Dashing through the snow In a one horse open sleigh…” Ok, how many of you started to sing those lines? Yes, the festive period is fast approaching and the biggest and best Supply Chain in the world is almost ready to activate. This is…
FMCG Performance Scorecard: Hiding in plain sight!
Dave Jordan Wed, Dec 04, 2024
Plane sight When travelling by air, my personal preference is to take only one plane to my final destination, where possible. I know this is more expensive than journeys with connections but I find it a much better overall experience given the…
Supply Chain: Top 10 Supply Chain faux pas!
Dave Jordan Wed, Nov 20, 2024
Morning woes I have just had one of those mornings. I missed the alarm and the 10-minute snooze and from then on everything went downhill. Jumped in the shower for a brief cleanse but then once waterlogged I realised there was no soap, not even a…
FMCG Complexity - A Practical Reduction Guide
Dave Jordan Wed, Nov 06, 2024
Recondite complexity? I recently discussed how complexity negatively affects cost and service including how a floppy SKU tail inhibits growth. Do you understand the impact unnecessary SKUs have on FMCG success? CEOs should be seeking leaner and…
FMCG: Your wagging SKU tail is knocking your company off-balance
Dave Jordan Wed, Oct 30, 2024
Double Bio, then the weekend! Finally, Friday afternoon and looking forward to running out of school with a whole weekend of football ahead. Just a double Biology lesson to get through and then 2 days of freedom from books, blackboards and…
FMCG Complexity - a stealthy increase in SKU numbers?
Dave Jordan Wed, Oct 23, 2024
Stealth? What made me think of that word? Do you remember that playground game called Statues? One person is the 'Museum Curator' and stands at the end of a field or yard. Everyone else stands an agreed distance away and the aim of the game is for a…
Top 10 Benefits of S&OP (Sales & Operational Planning)
Dave Jordan Wed, Oct 16, 2024
This article was first published several years ago but it is about time for a refreshed look at what S&OP brings to your business. A reminder In successful FMCG and other companies, Sales & Operational Planning (S&OP) is the flexible glue that holds…
FMCG 4Ps: Is everything you do really adding value?
Dave Jordan Wed, Oct 09, 2024
Time for action? If you have been dithering about making change for FMCG success, now is the time. With so much chaos around the world and COVID raising its ugly head once more, you will (hopefully) never have such a strategic discontinuity…
Postman Pat, Postman Pat, Postman Pat & his Supply Chain hat
Dave Jordan Wed, Oct 02, 2024
Deliver, deliver, deliver. Briefly, before we get stuck into today's article, I recently took a first-hand look at the ailing National Health Service in UK. Oh, how a little bit of demand and supply planning expertise plus a smidgeon of alternative…
FMCG S&OP: Special Agent Assignment
Dave Jordan Tue, Sep 24, 2024
Spamfall A British Secret Agent glided through the polished corridors of HQ. Reaching his destination door he knocked and entered at the same time and introduced himself as Beams, Jon D Beams. The swooning Miss Cashnickel smiled a Colgate smile and…