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Route to Market & Supply Chain Blog

Welcome to our blog!

We are passionate about Route to Market and supply chain management and we are delighted to share our thoughts with you. We would like to hear from you too, so please comment on our posts or contact us.

Latest Posts

Break Down Departmental Silos Through Functional Integration for Route to Market Success

Ross Marie Fri, Feb 15, 2019
The FMCG business is like a team sport. There are sales people sent into the field, to sell more products and beat their targets. There are players put on the sports field, charged with scoring points and winning the game. In both scenarios, if the…

Improve Your Key Account Management Approach with these Vital Tips for Route to Market Success

Ross Marie Thu, Jan 31, 2019
Key Account Management (KAM) is how Route to Market (RtM) leaders effectively and efficiently manage the relationship with specific and strategic customers, or customer groupings, to deliver on RtM targets.   Customers are classified as Key Accounts…

FMCG & Pharma: Top 10 Tips for a Tip Top Supply Chain

Dave Jordan Mon, Jul 16, 2018
Only a few months into the year and I am hearing the same old complaints about the economy and business being in general ill health. However, there is a new recurring theme which popped up at various parties and gatherings over Easter; “my company…

FMCG S&OP: Who is the stooge in your process?

Dave Jordan Mon, Jul 02, 2018
Laurel and Hardy, Morecambe and Wise, Abbott and Costello, Little and Large, Hale and Pace, May and Johnson. These are examples of double acts where one party plays the straight/stooge and apparently serious man while the other plays the…

Supply Chains - Whats do all those initialisms mean?

Dave Jordan Wed, Jun 27, 2018
Like many business functions Supply Chains use multiple initials and/or acronyms to describe various tasks they manage on a daily basis. Those not familiar with SC-speak will often sit bemused in meetings as various initials are quoted and debated…

FMCG New Product Development (NPD) is a key part of S&OP

Dave Jordan Mon, Jun 25, 2018
There is enough disruption and discontinuity in supply chains without the necessary evil or pleasure of new product development (NPD) and product change getting in the way. Just when everyone has become used to ordering, storing, picking, delivering…

FMCG Supply Chain: KPI Scorecards - Don’t look back in anger

Dave Jordan Wed, May 30, 2018
UK has been my base for a few days and even in that short time I have started to genuinely think I must now be a different nationality if not from a different planet. When my denim jeans rip at the knees it is time to throw them out.  I do not have…

Balanced Scorecard KPIs: Keeping Track of Business Performance 

Dave Jordan Thu, Mar 29, 2018
How do you keep track of Supply Chain performance within your FMCG, Brewing or Pharmaceutical business? You do, don’t you? If you are not measuring any KPIs then perhaps you should stop here, read this KPI piece and then pop back and carry on. You…

FMCG Supply Chain dates to remember: Advanced Planning

Dave Jordan Wed, Jan 31, 2018
February is here but blink and you will miss it as it is not a leap year. You cannot change January performance and February should be quite firm by now, so you need to be looking further ahead in your S&OP. Much further ahead. What is coming soon…

Your FMCG Supply Chain: The end of January is nigh!

Dave Jordan Wed, Jan 24, 2018
Where has that first post-holiday month gone? Suddenly it’s the 24th of January and there are only 7 calendar days and 5 working days until you close the month. Adopt panic stations despite what Corporal Jones of Dad’s Army would say. Are you ahead…

FMCG Supply Chain: What is your 2018 Planning Priority?

Dave Jordan Wed, Jan 17, 2018
We already find ourselves at 17th January so not many days left to ensure your monthly top and bottom lines are on target. Good luck with that if your business (& body!) is only just shaking off the holiday excesses. What is top of mind? The sagging…

Your FMCG Supply Chain in 2018: 5 Problematic Predictions

Dave Jordan Wed, Jan 10, 2018
Chris Rea has finally found the correct turn off, a lot of people in Africa still don’t know its Christmas and the novelty Santa toilet seat cover is back in the box. Oh, and chocolate Easter eggs are in the shops 4 months in advance. Christmas and…

FMCG Noddy Holder & Slade Implement S&OP

Dave Jordan Tue, Dec 19, 2017
Christmas is coming around faster than ever and who better than Noddy Holder and Slade to celebrate Sales & Operational Planning (S&OP). This festive song has been heard at Christmas every year since 1973! If you have been living in a cave on a…

CEO FMCG Letter to Santa Claus (aka Father Christmas) 2017

Dave Jordan Sun, Dec 17, 2017
Dear Father Christmas,, I have been a very good FMCG CEO this year, I promise. If you want, you can check with my colleagues and shareholders. They know how good I have been this year. Apart from the out of stocks of course, oh and the little…

Santa & Opening Presents - Christmas S&OP For Parents

Dave Jordan Fri, Dec 15, 2017
“Dashing through the snow In a one horse open sleigh…” How many of you started to sing then? Yes, the festive period is fast approaching and the biggest and best supply chain in the world is almost ready to activate. This is always the most…