---
title: RtM & Supply Chain Blog  | RTM Assessment Tool
description: RTM Assessment Tool | Enchange is an international supply chain & RtM consultancy. Learn more about our 20 Step to RtM Excellence methodology and find useful resources to improve your supply chain operations.
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---

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# Route to Market & Supply Chain Blog

Welcome to our blog!

We are passionate about Route to Market and supply chain management and we are delighted to share our thoughts with you. We would like to hear from you too, so please comment on our posts or [**contact us**](https://www.enchange.com/contact-us/).

## Latest Posts

## [Practical Questions FMCG Leaders Should Ask When Reviewing Route to Market Performance?](https://supplychain.enchange.com/practical-questions-fmcg-leaders-should-ask-when-reviewing-route-to-market-performance)

 Ross Marie Thu, Mar 21, 2024

 Recently I shared my methodology for the 20 Steps to Route to Market Excellence at the beginning of this blog series. You can read more about it here: The FMCG Leaders Guide to Route to Market Strategy & Execution in 20 Steps. The first step,…

## [Learn the Fundamentals of FMCG Distributor Financial Health](https://supplychain.enchange.com/learn-the-fundamentals-of-fmcg-distributor-financial-health)

 Ross Marie Tue, Sep 21, 2021

 I recently shared our step-by-step approach to drive and develop distributor performance to deliver long term sales growth. It is an eight-module programme that we call the Distributor Partner (DP) Development Programme. We use this approach to…

## [10 Must Have Pillars for Successful FMCG Distributor Partnerships](https://supplychain.enchange.com/10-must-have-pillars-for-successful-fmcg-distributor-partnerships)

 Ross Marie Thu, Jun 17, 2021

 I recently started a blog series on indirect distribution by sharing our step-by-step approach to drive and develop distributor performance. We call this the Distributor Partner (DP) Development Programme. I have previously shared the first three…

## [How to Identify Your FMCG Distribution Weaknesses & Strengths](https://supplychain.enchange.com/how-to-identify-your-fmcg-distribution-weaknesses-strengths)

 Ross Marie Mon, May 24, 2021

 I recently started a blog series on indirect distribution by sharing our step-by-step approach to drive and develop distributor performance. We call this the Distributor Partner (DP) Development Programme. The programme has eight modules, across…

## [The 8 Critical Areas You Must Focus on When Selecting FMCG Distributors](https://supplychain.enchange.com/the-8-critical-areas-you-must-focus-on-when-selecting-fmcg-distributors)

 Ross Marie Tue, May 18, 2021

 I recently started a blog series on indirect distribution by sharing our step-by-step approach to drive and develop distributor performance. We call this the Distributor Partner (DP) Development Programme. The programme has eight modules, across…

## [Drive FMCG Distributor Performance by First Mastering Your Own RtM Strategy](https://supplychain.enchange.com/drive-fmcg-distributor-performance-by-first-mastering-your-own-rtm-strategy)

 Ross Marie Thu, Apr 29, 2021

 I recently started a blog series on indirect distribution. I began by examining the 10 biggest challenges Route to Market (RtM) leaders face in managing FMCG Distributors. Then in response to this in my last post I shared our step-by-step approach…

## [The Step-by-Step Guide to Deliver World Class FMCG Distributor Performance](https://supplychain.enchange.com/the-step-by-step-guide-to-deliver-world-class-fmcg-distributor-performance)

 Ross Marie Thu, Apr 08, 2021

 In my last post we discussed the biggest challenges that a Consumer Packaged Goods (CPG) company could face when managing the ‘last mile’ of the Route to Market (RtM). Once we have examined the challenges and the pitfalls in managing distributors or…

## [The Pandemic Has Changed Where Consumers Shop – Have You Adapted?](https://supplychain.enchange.com/the-pandemic-has-changed-where-consumers-shop-have-you-adapted)

 Ross Marie Thu, Feb 11, 2021

 The Pareto Principle, or the 80/20 rule, states that for many phenomena 80% of the result comes from 20% of the effort. This principal is often applied in business, and for good reason, it works. Targeting our effort and resource where it will have…

## [Your Guide to Getting the Route to Market Edge in 2021](https://supplychain.enchange.com/your-guide-to-getting-the-route-to-market-edge-in-2021)

 Ross Marie Thu, Dec 10, 2020

 As we come to the end of a very tough 2020, attention is turning to what the next year will bring. In FMCG organisations around the world, General Managers, Sales Directors, Heads of Sales and Department Heads, are all scrambling to finish the year…

## [Understand the Key Differences Between FMCG Distributors and Wholesalers – Part 1](https://supplychain.enchange.com/understand-the-key-differences-between-fmcg-distributors-and-wholesalers-part-1)

 Ross Marie Tue, Oct 20, 2020

 The focus of this article is on indirect distribution. Previously, I have discussed how to achieve Route to Market (RtM) Excellence by effectively using the different types of distribution, our DIME approach, and specifically Direct and Indirect…

## [10 Points to Consider When Building a Route to Market Centre of Excellence](https://supplychain.enchange.com/10-points-to-consider-when-building-a-route-to-market-centre-of-excellence)

 Ross Marie Mon, Oct 05, 2020

 As a company designed to improve the Route to Market (RtM) strategy of our consumer goods clients, at Enchange, we are often asked questions by the RtM community about improving or sharing RtM knowledge. For example, how can organisations best help…

## [Some Examples of Total Cost to Serve (TCTS) Models in FMCG Route to Market](https://supplychain.enchange.com/some-examples-of-total-cost-to-serve-tcts-models-in-fmcg-route-to-market)

 Ross Marie Mon, Sep 14, 2020

 In my last blog we discussed how the Total Cost to Serve (TCTS) can impact the FMCG Route to Market. Since then, I have had several questions and comments asking for some examples of TCTS models. So, in the link below, I have provided some examples.…

## [How Does Total Cost to Serve (TCTS) Impact the FMCG Route to Market?](https://supplychain.enchange.com/how-does-total-cost-to-serve-tcts-impact-the-fmcg-route-to-market)

 Ross Marie Fri, Aug 28, 2020

 Understanding the Total Cost to Serve our customers is an essential element to any Route to Market (RtM) Strategy. As FMCG professionals, we need to understand how much it costs us to service our customers. It is also not as simple as it sounds. Why…

## [How to Formulate a Winning Distribution Strategy Fit for the Covid-19 World](https://supplychain.enchange.com/how-to-formulate-a-winning-distribution-strategy-fit-for-the-covid-19-world)

 Ross Marie Wed, May 13, 2020

 Assessing your distribution options is one of the most important elements of any Route to Market strategy. Choosing the wrong distribution strategy, although often not evident in the short term, can cripple a company’s long-term growth, and ability…

## [Reinforce Your Route to Market During These Unprecedented Times](https://supplychain.enchange.com/reinforce-your-route-to-market-during-these-unprecedented-times)

 Ross Marie Fri, Apr 17, 2020

 The global spread of COVID-19 is an incredibly challenging and worrying time for all of us. The loss of life is already significant, and its spread continues. Many countries around the world are in some form of restricted movement or lockdown. From…

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