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Route to Market & Supply Chain Blog

Welcome to our blog!

We are passionate about Route to Market and supply chain management and we are delighted to share our thoughts with you. We would like to hear from you too, so please comment on our posts or contact us.

Latest Posts

The A-B-C of Route to Market: A Simple Guide to Achieving Success

Michael Thompson Wed, Jun 05, 2024
Myself and Enchange colleagues have written 100’s of posts and articles about Route to Market for well over five years. It is fair to say that our message has spread far and wide and attracted a lot of attention in the RtM and commercial world. I…

A Marriage of Inconvenience? Service Level Agreements (SLA)

Dave Jordan Tue, May 21, 2024
If you do not specifically agree on what is expected between two parties before you start a relationship then anything and everything but success is likely. Would you buy a used car from a politician? You buy a new car and you get a contract that…

Mastering FMCG Route to Market Execution: 3 Steps to Regional & Global Success

Michael Thompson Mon, May 13, 2024
Route to Market (RtM) Execution in a single market presents one set of challenges. RtM Execution in multiple markets is an altogether different proposition. Why? Because as a regional or global player, you need consistency of approach with your RTM…

Practical Questions FMCG Leaders Should Ask When Reviewing Route to Market Performance?

Ross Marie Thu, Mar 21, 2024
Recently I shared my methodology for the 20 Steps to Route to Market Excellence at the beginning of this blog series. You can read more about it here: The FMCG Leaders Guide to Route to Market Strategy & Execution in 20 Steps. The first step,…

9 Step Formula to Reinforce Your FMCG Channel and Distribution Strategy

Ross Marie Tue, Feb 14, 2023
Arguably the most important element of any Route to Market strategy for a consumer goods company is its Distribution Strategy. Very often, when results are not coming in, the distributors get the blame and may even be replaced. Too often, their…

The 8 Step Guide to Drive FMCG Distributor Excellence

Ross Marie Wed, Feb 08, 2023
How do we take a Sales or RtM Strategy (Plan) and transform it to Operational Execution? This is a question we are often asked, and one that many are facing right now. We are at the start of a new year; we have some grand sales and distribution…

The 7 Typical Mistakes Made During UK FMCG Wholesale Market Entry

Andy Dixon Tue, Jul 12, 2022
Inevitably things don’t always go to plan, and no one can predict everything and the UK Wholesale Market is no different, in fact giving its scale and variety, you should expect bumps in the road. It is then about how you react and adapt, but…

10 Key Success Factors for UK Wholesale FMCG Market Entry

Andy Dixon Wed, Jun 29, 2022
My first observation is what do You as a supplier mean by UK Wholesale, two short words but a lot to unpick – being structured is key and understanding where you want focus, what that means and where you have the right to win is critical. Who is…

10 Times You Need Route to Market or Supply Chain Interim Managers

Michael Thompson Fri, Apr 15, 2022
I have been talking to a number of commercial and supply chain executives during the last few weeks and something of a theme has emerged. The theme is the need for highly skilled route to market / commercial and supply chain resource, available at…

12 Focus Areas for Supply Chain & Route to Market Transformation in Africa

Michael Thompson Wed, Feb 09, 2022
How do we deliver sustained excellence in supply chain and route to market in the challenging markets in Africa? I refer here to the entire supply chain from materials to shelf – i.e. supply chain and route to market (RtM). Although many of the…

Harness the Best in FMCG Distributor Execution - Part 2 Joint Action Plans

Ross Marie Fri, Nov 19, 2021
Over the last few months, I have shared the proven and successful Enchange approach, to find and develop FMCG Distributor Partners (DPs). We call this the Distributor Partner (DP) Development Programme. It is broken into 8 Modules. In my last post,…

Harness the Best in FMCG Distributor Execution - Joint Business Plans

Ross Marie Wed, Oct 20, 2021
Over the last few months, I have shared the proven and successful Enchange approach, to find and develop FMCG Distributor Partners (DPs). We call this the Distributor Partner (DP) Development Programme. We use this Programme to source new DPs, to…

Top 10 Tips to Effective RtM & Supply Chain Collaboration

Dave Jordan Tue, Oct 05, 2021
The Enchange Supply Chain House; the one-stop shop for all of the elements you need to achieve supply chain excellence. In a recent article we looked at the Top 10 Tips for efficient IT Enablers in S&OP. This latest article looks at what you need in…

FMCG Essentials to Improve Distributor Sales & RtM Execution

Ross Marie Tue, Sep 28, 2021
Our step-by-step approach to drive and develop FMCG distributor performance is an eight-module programme that we call the Distributor Partner (DP) Development Programme. This programme is used for: Strategy: Implement a new FMCG company approach to…

Learn the Fundamentals of FMCG Distributor Financial Health

Ross Marie Tue, Sep 21, 2021
I recently shared our step-by-step approach to drive and develop distributor performance to deliver long term sales growth. It is an eight-module programme that we call the Distributor Partner (DP) Development Programme. We use this approach to…

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