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Route to Market & Supply Chain Blog

Welcome to our blog!

We are passionate about Route to Market and supply chain management and we are delighted to share our thoughts with you. We would like to hear from you too, so please comment on our posts or contact us.

Latest Posts

Localising Global Route to Market Strategy is Essential in Emerging Markets

Ross Marie Fri, Nov 08, 2019
Before we even begin to look at how to develop Route to Market (RtM) strategies and execution plans for Fast Moving Consumer Goods Companies (FMCG) in emerging markets like Africa, we need to understand and remind ourselves of a few basic principles…

Can I Build a Winning FMCG Route to Market Strategy on Limited Resources?

Ross Marie Fri, Oct 25, 2019
I am in the middle of writing a blog series on Route to Market (RtM) success in emerging markets, with a specific focus on Africa. I have been receiving some excellent feedback throughout (many thanks!). One topic has come up several times and I…

How Can We Increase Trade Coverage Through Our Distributors in Africa?

Ross Marie Mon, Oct 14, 2019
This is a challenging question and one that we need to break down. Trade coverage, brand distribution, distribution coverage, brand or SKU (Stock Keeping Unit) availability, or whatever terminology you use, is one of the most important Route to…

Supply Chains – Managing internal & external 3/4PLP expectations

Dave Jordan Wed, Feb 22, 2017
American sit-coms. With very few exceptions I personally do not find them at all funny. At times the funniest part is hearing the hilarious canned laughter when nothing in the least bit humorous occurs. MASH, Taxi and Cheers are the only sit-coms…