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Route to Market & Supply Chain Blog

Welcome to our blog!

We are passionate about Route to Market and supply chain management and we are delighted to share our thoughts with you. We would like to hear from you too, so please comment on our posts or contact us.

Latest Posts

FMCG S&OP: Special Agent Assignment

Dave Jordan Tue, Sep 24, 2024
Spamfall A British Secret Agent glided through the polished corridors of HQ. Reaching his destination door he knocked and entered at the same time and introduced himself as Beams, Jon D Beams. The swooning Miss Cashnickel smiled a Colgate smile and…

FMCG S&OE: Tackling the Dreaded Month-End Sales Peak

Dave Jordan Wed, Jul 03, 2024
Too Little Too Late? Imagine Manchester City needing to score 5 goals in the last match of the season to win the English Premier League yet they do not start attacking with any intent until the 80th minute. Or the England cricket team needing to…

3 Steps to Boost FMCG Sales

Michael Thompson Tue, Mar 12, 2024
A few months ago, I hurt my knee whilst running. It was a rather tame event but my knee was clearly injured. Failing to heal over the next few days I decided to visit an Osteopath who specialises in sports injuries. He informed me that I had an…

Harness the Best in FMCG Distributor Execution - Part 2 Joint Action Plans

Ross Marie Fri, Nov 19, 2021
Over the last few months, I have shared the proven and successful Enchange approach, to find and develop FMCG Distributor Partners (DPs). We call this the Distributor Partner (DP) Development Programme. It is broken into 8 Modules. In my last post,…

FMCG Essentials to Improve Distributor Sales & RtM Execution

Ross Marie Tue, Sep 28, 2021
Our step-by-step approach to drive and develop FMCG distributor performance is an eight-module programme that we call the Distributor Partner (DP) Development Programme. This programme is used for: Strategy: Implement a new FMCG company approach to…

Learn the Fundamentals of FMCG Distributor Financial Health

Ross Marie Tue, Sep 21, 2021
I recently shared our step-by-step approach to drive and develop distributor performance to deliver long term sales growth. It is an eight-module programme that we call the Distributor Partner (DP) Development Programme. We use this approach to…

Drive FMCG Distributor Performance by First Mastering Your Own RtM Strategy

Ross Marie Thu, Apr 29, 2021
I recently started a blog series on indirect distribution. I began by examining the 10 biggest challenges Route to Market (RtM) leaders face in managing FMCG Distributors. Then in response to this in my last post I shared our step-by-step approach…

The Step-by-Step Guide to Deliver World Class FMCG Distributor Performance

Ross Marie Thu, Apr 08, 2021
In my last post we discussed the biggest challenges that a Consumer Packaged Goods (CPG) company could face when managing the ‘last mile’ of the Route to Market (RtM). Once we have examined the challenges and the pitfalls in managing distributors or…

The 10 Biggest Challenges Route to Market (RtM) Leaders Face in Managing FMCG Distributors

Ross Marie Mon, Mar 22, 2021
If you ask any sports person who has played a contact sport, how to avoid getting hurt, very often you will be told to try your best not to get hit. In order to avoid the hits, you need to understand more about them including when they are likely to…

FMCG Forecasting: Ice cream, chocolate & pregnancy…..

Dave Jordan Thu, Jan 28, 2021
Please bear with me for a while on this one; I will get to the Supply Chain stuff eventually. Do you know that on average 85% of a sample of expectant mothers suffer food cravings during pregnancy? Apparently, the top 5 must-haves are: Pickles 5% -…

Your Guide to Getting the Route to Market Edge in 2021

Ross Marie Thu, Dec 10, 2020
As we come to the end of a very tough 2020, attention is turning to what the next year will bring. In FMCG organisations around the world, General Managers, Sales Directors, Heads of Sales and Department Heads, are all scrambling to finish the year…

Recognise How the Characteristics of FMCG Wholesalers Differ from Distributors – Part 2

Ross Marie Thu, Oct 22, 2020
This post is Part 2 of a series of posts discussing indirect distribution management, and specifically the characteristics and the key differences between FMCG Distributors and Wholesalers. You can read Part 1 which includes the Characteristics of…

Understand the Key Differences Between FMCG Distributors and Wholesalers – Part 1

Ross Marie Tue, Oct 20, 2020
The focus of this article is on indirect distribution. Previously, I have discussed how to achieve Route to Market (RtM) Excellence by effectively using the different types of distribution, our DIME approach, and specifically Direct and Indirect…

10 Points to Consider When Building a Route to Market Centre of Excellence

Ross Marie Mon, Oct 05, 2020
As a company designed to improve the Route to Market (RtM) strategy of our consumer goods clients, at Enchange, we are often asked questions by the RtM community about improving or sharing RtM knowledge. For example, how can organisations best help…

Do These 5 Things Now to Strengthen the FMCG Route to Market

Ross Marie Tue, Jun 09, 2020
COVID is rapidly changing the FMCG/retail environment, but these changes are vastly different from market to market and sector to sector. Let us consider some examples: Consumers are moving to online ordering – this is true, but in many markets this…

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