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Route to Market & Supply Chain Blog

Welcome to our blog!

We are passionate about Route to Market and supply chain management and we are delighted to share our thoughts with you. We would like to hear from you too, so please comment on our posts or contact us.

Latest Posts

Demand a Culture of Route to Market Excellence Through Outstanding Leadership

Ross Marie Tue, Mar 19, 2019
There are many things I have seen in over 20 years in the unbelievably exciting Fast-Moving Consumer Goods Business (FMCG). There are many things I can talk about and stories I can tell. But since I was first handed the keys to a van in 1998 to…

Break Down Departmental Silos Through Functional Integration for Route to Market Success

Ross Marie Fri, Feb 15, 2019
The FMCG business is like a team sport. There are sales people sent into the field, to sell more products and beat their targets. There are players put on the sports field, charged with scoring points and winning the game. In both scenarios, if the…

Improve Your Key Account Management Approach with these Vital Tips for Route to Market Success

Ross Marie Thu, Jan 31, 2019
Key Account Management (KAM) is how Route to Market (RtM) leaders effectively and efficiently manage the relationship with specific and strategic customers, or customer groupings, to deliver on RtM targets.   Customers are classified as Key Accounts…

Form Lasting Alliances with Key FMCG Customers at Almost Zero Cost, How? - Third Degree Partnerships (3DPs)

Ross Marie Mon, Jan 28, 2019
Welcome to my blog series on the 20 Steps to Route to Market Excellence model. Over the past number of months, we have gone through the detail of the first 15 steps of my model. The focus of this post is Step 16 ‘Third Degree Partnerships (3DPs)’.…

How to Master Technology in Route to Market Strategy to Save Resources and Fuel Sales

Ross Marie Fri, Jan 11, 2019
When we discuss Technology in terms of Route to Market (RtM) Strategy we are looking at our overall approach to and use of Technology at every stage of our RtM Strategy and Execution. This includes, for example, the hand-held system we take orders…

Improve Manufacturing Performance with Total Productive Maintenance

Dave Jordan Thu, Aug 23, 2018
When I first came across Total Productive Maintenance (TPM) I was sceptical of yet another ”blue sky” approach to pursuing manufacturing excellence. Surely, this would soon be replaced by the next set of buzz-word initials dreamed up by sharp-suited…

10 Top Tips to Successful Mergers & Acquisitions (M&A) Integration

Dave Jordan Wed, Aug 15, 2018
The ink is dry on the deal, the celebratory corks have been popped and the sharp-suited lawyers have gone off to bank a small fortune. The projected negotiations to thrash out a deal to buy or merge with another company are finally over. Relief all…

FMCG cost savings versus sales & marketing budgets!

Dave Jordan Mon, Aug 13, 2018
There is your dilemma. You need to save cash towards an expensive year-end holiday but you really do not know the best place from where to take the money. Do you take it from your day to day current account which is already set up to pay the routine…

FMCG & Pharma: Top 10 Tips for a Tip Top Supply Chain

Dave Jordan Mon, Jul 16, 2018
Only a few months into the year and I am hearing the same old complaints about the economy and business being in general ill health. However, there is a new recurring theme which popped up at various parties and gatherings over Easter; “my company…

FMCG Cost Control: Boosting Brewing Bottom Lines

Dave Jordan Tue, Sep 19, 2017
Picture the scene in many a brewing boardroom; a terse note has arrived from the suits at HQ telling the boss to urgently reduce costs as the year-end result is not going to look pretty. Why do all the board directors then look silently at their…

FMCG Turn-around Intensive Care Recovery KPIs

Dave Jordan Wed, Sep 06, 2017
On a daily basis the amount of care we give to the human body is remarkably little. When you are feeling in good shape the best the body can hope for is a good wash, a brush of the teeth and a slap of moisturiser if you are a bit of a girly. What…

Logistics Outsource Tendering in CEE - Top 7 Hazards

Dave Jordan Wed, Nov 16, 2016
This process can be straight forward but a little extra care and knowledge will ensure you achieve the best warehousing and/or transport solution for your business. Just a quick reality check, do you need to outsource? Before embarking on a…

FMCG:Top 10 Smash Hits of Warehousing & Logistics

Dave Jordan Wed, May 20, 2015
Hello pop pickers, here is this weeks’ top 10 smash hits in this important but often forgotten part of the FMCG Supply Chain. At number 10 is All Systems Go by Donna Summer – Do not cut costs on your Warehouse Management System (WMS) and avoid any…

Improve Supply Chain Performance via Total Productive Maintenance

Dave Jordan Wed, Jun 25, 2014
When I first came across Total Productive Maintenance (TPM) I was sceptical of yet another ”blue sky” approach to pursuing manufacturing excellence. Surely, this would soon be replaced by the next set of buzz-word initials dreamed up by smart-suited…

FMCG SKU complexity: range extension by stealth!

Dave Jordan Wed, Nov 13, 2013
What made me think of that? Do you remember that playground game called Statues? One person is the “museum” Curator and stands at the end of a field or yard. Everyone else stands an agreed distance away from the Curator.  The aim of the game is for…