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Route to Market & Supply Chain Blog

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We are passionate about Route to Market and supply chain management and we are delighted to share our thoughts with you. We would like to hear from you too, so please comment on our posts or contact us.

Latest Posts

FMCG Drinks: Top 10 Summer Season Smash Hits

Dave Jordan Thu, Jul 11, 2024
A little bit of fun this week after the dreary focus on the UK General Election and England performances. Here comes the world's greatest drink sales guy! Summer is here and drinks producers across the globe will be battling for an increased share…

FMCG S&OE: Tackling the Dreaded Month-End Sales Peak

Dave Jordan Wed, Jul 03, 2024
Too Little Too Late? Imagine Manchester City needing to score 5 goals in the last match of the season to win the English Premier League yet they do not start attacking with any intent until the 80th minute. Or the England cricket team needing to…

Cost Savings: Boosting FMCG Bottom Lines

Dave Jordan Tue, May 28, 2024
Cost saving klaxon alert!!!!!!! Picture the scene in many an FMCG boardroom. A terse note has arrived from the suits at HQ telling the boss to urgently reduce costs as the H1 or year-end result is not going to look pretty. Why do all the board…

A Marriage of Inconvenience? Service Level Agreements (SLA)

Dave Jordan Tue, May 21, 2024
If you do not specifically agree on what is expected between two parties before you start a relationship then anything and everything but success is likely. Would you buy a used car from a politician? You buy a new car and you get a contract that…

Time for Action - Confused by FMCG data & information?

Dave Jordan Wed, May 15, 2024
Who coined that irritating term “Big Data”? How did we get there without normal sized data, slightly larger data, large data and bordering on big data? People working in or associated with extended Supply Chains may seem obsessed by data yet data…

Mastering FMCG Route to Market Execution: 3 Steps to Regional & Global Success

Michael Thompson Mon, May 13, 2024
Route to Market (RtM) Execution in a single market presents one set of challenges. RtM Execution in multiple markets is an altogether different proposition. Why? Because as a regional or global player, you need consistency of approach with your RTM…

Beyond the Buttons: FMCG Supply Chain IT Contingency Planning

Dave Jordan Wed, May 08, 2024
Despite several attempts and how hard I tried; I was never able to program the VHS tape recorder. I ended up with the end of Match of the Day or whatever was on BBC2 when I wanted the show on BBC1. Many times I recorded absolutely nothing; just…

3 Steps to Boost FMCG Sales

Michael Thompson Tue, Mar 12, 2024
A few months ago, I hurt my knee whilst running. It was a rather tame event but my knee was clearly injured. Failing to heal over the next few days I decided to visit an Osteopath who specialises in sports injuries. He informed me that I had an…

The 8 Step Guide to Drive FMCG Distributor Excellence

Ross Marie Wed, Feb 08, 2023
How do we take a Sales or RtM Strategy (Plan) and transform it to Operational Execution? This is a question we are often asked, and one that many are facing right now. We are at the start of a new year; we have some grand sales and distribution…

The 7 Typical Mistakes Made During UK FMCG Wholesale Market Entry

Andy Dixon Tue, Jul 12, 2022
Inevitably things don’t always go to plan, and no one can predict everything and the UK Wholesale Market is no different, in fact giving its scale and variety, you should expect bumps in the road. It is then about how you react and adapt, but…

10 Key Success Factors for UK Wholesale FMCG Market Entry

Andy Dixon Wed, Jun 29, 2022
My first observation is what do You as a supplier mean by UK Wholesale, two short words but a lot to unpick – being structured is key and understanding where you want focus, what that means and where you have the right to win is critical. Who is…

End to End Supply Chain: 7 Top Tips for Action Now!

Dave Jordan Wed, Mar 30, 2022
In the Four Frequent Flaws series we have looked at the entire supply chain right up to the consumer shelf, i.e. the Enchange 6-Part Model. What can go wrong, what can go right, what can I change quickly? FMCG CEOs are asking what they can do now…

FMCG Reaching the Consumer Shelf: 4 Frequent Flaws to Avoid

Dave Jordan Wed, Mar 23, 2022
Nearly there! The last step of the Enchange 6-part model when you finally get your product on the shelf. Actually, you do not do it yourself but you rely on Shane from the retailer back of store. How can you ensure Shane does an excellent job? We…

FMCG Warehousing: 4 Frequent Flaws to Avoid

Dave Jordan Thu, Mar 10, 2022
Need a change in your supply chain performance now? One of the problems faced by senior leaders seeking performance improvement is that it all seems to take far too long. While transformational structural changes cannot be rushed, there are several…

FMCG Supply Planning: 4 Frequent Flaws to Avoid

Dave Jordan Mon, Feb 28, 2022
The Enchange Supply Chain House is available for those wishing to embark on a structured, journey towards Supply Chain excellence. What about those companies who need change now with no time to waste? What can they do to effect meaningful change…

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