--- title: RtM & Supply Chain Blog | Information description: Information | Enchange is an international supply chain & RtM consultancy. Learn more about our 20 Step to RtM Excellence methodology and find useful resources to improve your supply chain operations. image: //supplychain.enchange.com/Portals/85647/images/S&OP%20teamwork%20and%20sales%20forecasting-resized-600.JPG --- [Login](https://www.enchange.com/login/) - - - - [![Enchange](https://supplychain.enchange.com/hubfs/Enchange_October2019/Image/logo.png)](https://www.enchange.com/) # Route to Market & Supply Chain Blog Welcome to our blog! We are passionate about Route to Market and supply chain management and we are delighted to share our thoughts with you. We would like to hear from you too, so please comment on our posts or [**contact us**](https://www.enchange.com/contact-us/). ## Latest Posts ## [How Does Total Cost to Serve (TCTS) Impact the FMCG Route to Market?](https://supplychain.enchange.com/how-does-total-cost-to-serve-tcts-impact-the-fmcg-route-to-market) Ross Marie Fri, Aug 28, 2020 Understanding the Total Cost to Serve our customers is an essential element to any Route to Market (RtM) Strategy. As FMCG professionals, we need to understand how much it costs us to service our customers. It is also not as simple as it sounds. Why… ## [How to Formulate a Winning Distribution Strategy Fit for the Covid-19 World](https://supplychain.enchange.com/how-to-formulate-a-winning-distribution-strategy-fit-for-the-covid-19-world) Ross Marie Wed, May 13, 2020 Assessing your distribution options is one of the most important elements of any Route to Market strategy. Choosing the wrong distribution strategy, although often not evident in the short term, can cripple a company’s long-term growth, and ability… ## [Localising Global Route to Market Strategy is Essential in Emerging Markets](https://supplychain.enchange.com/localising-global-route-to-market-strategy-is-essential-in-emerging-markets) Ross Marie Fri, Nov 08, 2019 Before we even begin to look at how to develop Route to Market (RtM) strategies and execution plans for Fast Moving Consumer Goods Companies (FMCG) in emerging markets like Africa, we need to understand and remind ourselves of a few basic principles… ## [How Can We Increase Trade Coverage Through Our Distributors in Africa?](https://supplychain.enchange.com/how-can-we-increase-trade-coverage-through-our-distributors-in-africa) Ross Marie Mon, Oct 14, 2019 This is a challenging question and one that we need to break down. Trade coverage, brand distribution, distribution coverage, brand or SKU (Stock Keeping Unit) availability, or whatever terminology you use, is one of the most important Route to… ## [Break Down Departmental Silos Through Functional Integration for Route to Market Success](https://supplychain.enchange.com/break-down-departmental-silos-through-functional-integration-for-route-to-market-success) Ross Marie Fri, Feb 15, 2019 The FMCG business is like a team sport. There are sales people sent into the field, to sell more products and beat their targets. There are players put on the sports field, charged with scoring points and winning the game. In both scenarios, if the… ## [Improve Your Key Account Management Approach with these Vital Tips for Route to Market Success](https://supplychain.enchange.com/improve-your-key-account-management-approach-with-these-vital-tips-for-route-to-market-success) Ross Marie Thu, Jan 31, 2019 Key Account Management (KAM) is how Route to Market (RtM) leaders effectively and efficiently manage the relationship with specific and strategic customers, or customer groupings, to deliver on RtM targets. Customers are classified as Key Accounts… ## [How to Master Technology in Route to Market Strategy to Save Resources and Fuel Sales](https://supplychain.enchange.com/how-to-master-technology-in-route-to-market-strategy-to-save-resources-and-fuel-sales) Ross Marie Fri, Jan 11, 2019 When we discuss Technology in terms of Route to Market (RtM) Strategy we are looking at our overall approach to and use of Technology at every stage of our RtM Strategy and Execution. This includes, for example, the hand-held system we take orders… ## [The Right Data and Metrics are Vital for FMCG Route to Market Success](https://supplychain.enchange.com/the-right-data-and-metrics-are-vital-for-fmcg-route-to-market-success) Ross Marie Thu, Nov 29, 2018 For a successful Fast Moving Consumer Goods (FMCG) Route to Market (RtM) Strategy, we must be able to measure our performance across the market, internally within the company and externally against the competition and wider benchmarks. We must be… ## [First-Class FMCG Territory Planning is Crucial in RtM Strategy for Sales Growth](https://supplychain.enchange.com/first-class-fmcg-territory-planning-is-crucial-in-rtm-strategy-for-sales-growth) Ross Marie Thu, Nov 15, 2018 Territory Planning for Fast Moving Consumer Goods (FMCG) companies is about dividing up a piece of geography into different subsets, based on certain criteria, usually geographic proximity. It allows FMCG companies to effectively and efficiently… ## [UK NHS Supply Chain: bed-busting benefits of patient SKUs](https://supplychain.enchange.com/uk-nhs-supply-chain-bed-busting-benefits-of-patient-skus) Dave Jordan Wed, Jun 29, 2016 Some time ago I looked at the often dreadful customer service offered by FMCG and Telecoms companies in CEE. Of course, this avoidable malaise is not restricted to that part of the world. After being in UK for a few weeks I have experienced really… [All posts](https://supplychain.enchange.com/all) ### Subscribe Here! 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