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Route to Market & Supply Chain Blog

Welcome to our blog!

We are passionate about Route to Market and supply chain management and we are delighted to share our thoughts with you. We would like to hear from you too, so please comment on our posts or contact us.

Latest Posts

FMCG Essentials to Improve Distributor Sales & RtM Execution

Ross Marie Tue, Sep 28, 2021
Our step-by-step approach to drive and develop FMCG distributor performance is an eight-module programme that we call the Distributor Partner (DP) Development Programme. This programme is used for: Strategy: Implement a new FMCG company approach to…

Enchange Supply Chain House - Supply Chain Evaluation

Dave Jordan Tue, Sep 28, 2021
The Enchange Supply Chain House; the one-stop shop for the elements you need to achieve supply chain excellence. In previous articles we have looked at each element of the Enchange Supply Chain House in some detail. Source – supplying the necessary…

7 Building Blocks of FMCG Supply Chain Excellence – Raw Material to Consumer

Dave Jordan Tue, Jun 29, 2021
The Enchange Supply Chain House is a simple and easy to understand reference model providing a clearly defined and proven understanding of your supply chain status and future potential. The Supply Chain House shows the components of your supply…

FMCG Distributor Development – Drive Excellence in Planning and Logistics

Ross Marie Mon, Jun 28, 2021
I recently shared our step-by-step approach to drive and develop distributor performance. We call this the Distributor Partner (DP) Development Programme. I have previously shared the first Four modules: Module 1 - Producer RtM Strategy – Translate…

Drive FMCG Distributor Performance by First Mastering Your Own RtM Strategy

Ross Marie Thu, Apr 29, 2021
I recently started a blog series on indirect distribution. I began by examining the 10 biggest challenges Route to Market (RtM) leaders face in managing FMCG Distributors. Then in response to this in my last post I shared our step-by-step approach…

FMCG Leaders Guide to Supply Chain Excellence

Dave Jordan Wed, Apr 28, 2021
I mentioned in a recent article that my educational background is in chemistry but I stumbled into supply chain in the undulating sands of the Saudi Arabian desert. Later, I remember talking to former R&D colleagues about my new vocation and was met…

FMCG Foods Turnaround: A successful S&OP Case Study

Dave Jordan Wed, Apr 21, 2021
I know, I know. I know I am prone to rattle on about Sales & Operational Planning (S&OP) but seeing the benefits being delivered to previously struggling businesses is extremely motivating for a confirmed “techy” like myself. Not permitted…

The Step-by-Step Guide to Deliver World Class FMCG Distributor Performance

Ross Marie Thu, Apr 08, 2021
In my last post we discussed the biggest challenges that a Consumer Packaged Goods (CPG) company could face when managing the ‘last mile’ of the Route to Market (RtM). Once we have examined the challenges and the pitfalls in managing distributors or…

FMCG KPIs: Performance improvement or blame-storming?

Dave Jordan Tue, Mar 30, 2021
Once upon a time I worked in a well-known detergent powder factory in the north of England which has now sadly closed. The factory manager at the time must remain nameless but he had a habit of dragging people from the R&D Laboratory to show off his…

FMCG: Supply Chain Spring Clean

Dave Jordan Wed, Mar 24, 2021
After the viral trials and tribulations of 2020, is the market going to get any better any time soon? Many big-name companies predicted/reported indifferent Q4 results and all offer caution about the continuing "difficult market conditions”. Ok, so…

The 10 Biggest Challenges Route to Market (RtM) Leaders Face in Managing FMCG Distributors

Ross Marie Mon, Mar 22, 2021
If you ask any sports person who has played a contact sport, how to avoid getting hurt, very often you will be told to try your best not to get hit. In order to avoid the hits, you need to understand more about them including when they are likely to…

FMCG: Time to review unnecessary roles and processes

Dave Jordan Wed, Mar 17, 2021
I think we all agree that life will never be the same again after COVID-19 has dealt a stunning blow to humanity. While the horrendous death toll is a modern day calamity, the pandemic provides an unavoidable opportunity to do things differently…

Supply Chains: Do you use data or information?

Dave Jordan Wed, Mar 03, 2021
Who coined that irritating term “Big Data”? How did we get there without normal sized data, slightly larger data, chubby data and bordering on big data? People working in or associated with extended Supply Chains may seem obsessed by data yet data…

FMCG Complexity Reduction - A Practical Guide

Dave Jordan Wed, Feb 17, 2021
One of my Top 10 Supply Chain Improvement Resolutions for 2021 referred to SKU complexity and I recently discussed how that complexity negatively affects cost and service. With the discontinuity caused by COVID-19 many CEOs should be looking at…

Top Ten Supply Chain Improvement Resolutions for 2021

Dave Jordan Wed, Jan 06, 2021
“Insanity: doing the same thing over and over again and expecting different results.” Albert Einstein. I think most of us will be pleased to see the back of 2020. COVID 19 has changed the way we have had to live and work and anybody who thinks they…

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