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Route to Market & Supply Chain Blog

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We are passionate about Route to Market and supply chain management and we are delighted to share our thoughts with you. We would like to hear from you too, so please comment on our posts or contact us.

Latest Posts

Define Your Ideal Model Distributor: Key Steps for FMCG Success

Michael Thompson Thu, Jul 18, 2024
When we start the process of distributor selection, we need to be very clear about what we are looking for. A key question is this. What is our ideal Distributor Partner, or Model Distributor, we sometimes call them, and what do they look like?…

Driving Performance Post-Distributor Selection: JBP & JAP

Michael Thompson Fri, Jul 12, 2024
I am often asked what is the single most important thing that should be done after selecting a new distributor. Before I answer this question, let me recap the process of distributor selection. The three phases of Distributor Selection are: The…

FMCG Drinks: Top 10 Summer Season Smash Hits

Dave Jordan Thu, Jul 11, 2024
A little bit of fun this week after the dreary focus on the UK General Election and England performances. Here comes the world's greatest drink sales guy! Summer is here and drinks producers across the globe will be battling for an increased share…

Practical Questions FMCG Leaders Should Ask When Reviewing Route to Market Performance?

Ross Marie Thu, Mar 21, 2024
Recently I shared my methodology for the 20 Steps to Route to Market Excellence at the beginning of this blog series. You can read more about it here: The FMCG Leaders Guide to Route to Market Strategy & Execution in 20 Steps. The first step,…

Now is the Right Time to Restructure Your Distribution Network

Ratib Ratib Thu, Jun 30, 2022
Supply chain complexities are increasing. Shifting customer demands & habits, expanding business, and rising cost pressures are the key drivers for restructuring needs of your distribution networks. Customer demands are shifting rapidly. The share…

Harness the Best in FMCG Distributor Execution - Part 2 Joint Action Plans

Ross Marie Fri, Nov 19, 2021
Over the last few months, I have shared the proven and successful Enchange approach, to find and develop FMCG Distributor Partners (DPs). We call this the Distributor Partner (DP) Development Programme. It is broken into 8 Modules. In my last post,…

Harness the Best in FMCG Distributor Execution - Joint Business Plans

Ross Marie Wed, Oct 20, 2021
Over the last few months, I have shared the proven and successful Enchange approach, to find and develop FMCG Distributor Partners (DPs). We call this the Distributor Partner (DP) Development Programme. We use this Programme to source new DPs, to…

FMCG Essentials to Improve Distributor Sales & RtM Execution

Ross Marie Tue, Sep 28, 2021
Our step-by-step approach to drive and develop FMCG distributor performance is an eight-module programme that we call the Distributor Partner (DP) Development Programme. This programme is used for: Strategy: Implement a new FMCG company approach to…

FMCG Distribution: Producer & Distributor Route Planning Chaos

Dave Jordan Fri, Jul 23, 2021
As a general rule, buildings are usually numbered in a structured, sequential way. Numbering usually commences with building 1 at the end of the road which is closest to the city or town centre. Odd numbers on the left and even numbers on the right…

10 Must Have Pillars for Successful FMCG Distributor Partnerships

Ross Marie Thu, Jun 17, 2021
I recently started a blog series on indirect distribution by sharing our step-by-step approach to drive and develop distributor performance. We call this the Distributor Partner (DP) Development Programme. I have previously shared the first three…

The Step-by-Step Guide to Deliver World Class FMCG Distributor Performance

Ross Marie Thu, Apr 08, 2021
In my last post we discussed the biggest challenges that a Consumer Packaged Goods (CPG) company could face when managing the ‘last mile’ of the Route to Market (RtM). Once we have examined the challenges and the pitfalls in managing distributors or…

The 10 Biggest Challenges Route to Market (RtM) Leaders Face in Managing FMCG Distributors

Ross Marie Mon, Mar 22, 2021
If you ask any sports person who has played a contact sport, how to avoid getting hurt, very often you will be told to try your best not to get hit. In order to avoid the hits, you need to understand more about them including when they are likely to…

Extended Supply Chain - What do all those initials really mean?

Dave Jordan Thu, Feb 25, 2021
Is it just me or does FMCG life seems to be increasingly full of initials? New examples seem to pop up on a weekly basis with COVID-19 being top of mind currently. In line with many business functions Supply Chain and other functions use multiple…

Route to Market Training Essentials - 10 Key Steps of the Sales Reps Call

Ross Marie Wed, Jan 13, 2021
I am going to continue with some sporting analogies, as I did in my last blog, Route to Market Roles and Avoiding Square Pegs in Round Holes. There are many common areas across many sports, but there is at least one specific area of sport that…

How to Formulate a Winning Distribution Strategy Fit for the Covid-19 World

Ross Marie Wed, May 13, 2020
Assessing your distribution options is one of the most important elements of any Route to Market strategy. Choosing the wrong distribution strategy, although often not evident in the short term, can cripple a company’s long-term growth, and ability…

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