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Route to Market & Supply Chain Blog

Welcome to our blog!

We are passionate about Route to Market and supply chain management and we are delighted to share our thoughts with you. We would like to hear from you too, so please comment on our posts or contact us.

Latest Posts

FMCG Supply Chains - For Whom the Bell Tolls in Romania?

Stefan Cucu Thu, Oct 30, 2014
We hadn’t seen R. in the last three years.  Now this happened in the middle of the street and after the kisses and hugs, the usual ‘how do you do’ followed. People were pushing us angrily, a clear sign that we had to continue this conversation…

Supply Chain : When a bicycle is better than a Mercedes.

Stefan Cucu Tue, Oct 07, 2014
The summer of 2004. It was 3 weeks after I had changed the job and the company. It was  a new (Supply Chain) position in an FMCG company with many people speaking native French. At that time, the mayor of Bucharest- the future Romanian president…

FMCG Supply Chain Insights - In trust we trust!

Stefan Cucu Fri, Sep 05, 2014
No, I’m not suggesting we should start printing Supply Chain bank notes but if these were ever introduced, they would certainly need to contain the phrase above. Or just imagine introducing a new KPI: the trust level inside your Supply Chain, a…

Supply Chain Insight: FMCG Drinks Stock Shrinkage

Stefan Cucu Wed, Aug 06, 2014
Today we see a lot of writing about Supply Chain. Technology is advancing rapidly and we are seeing changes almost on a daily basis; progress is simply enormous. However, some things never change and this is what I discuss here – things that never…