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Route to Market & Supply Chain Blog

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FMCG: Why do Chocolate Producers struggle at Christmas & Easter?

Dave Jordan Wed, Jan 08, 2014
Post Christmas I have been taking a look at International Key Account retailers and seeing how they are coping in the current economic squeeze. One question came to me after seeing well over 20 outlets of various retailers. What do they all do with…

FMCG/Pharma Route To Market (RTM) & Jingle Bells

Dave Jordan Thu, Dec 19, 2013
Why not make sure your festivities don’t fizzle out as soon as January sales numbers arrive. Get into the spirit of Route To Market (RTM) Distribution right now with our take on Jingle Bells! Why are sales so low? I don’t know what to say We expect…

FMCG: Sales & Marketing activity planning horizons

Dave Jordan Wed, Dec 04, 2013
Once more I delve into the TV of my youth and bring you the Goodies singing “Make a Daft Noise for Christmas” containing the classic line “Christmas comes but once a year, and when it does, it’s absolutely shocking.” Will this be the case for your…

FMCG/Pharma: Why S&OP is vital for your business health

Dave Jordan Wed, Nov 27, 2013
I had a terrible row last weekend. Everything seemed to be going well; no stress, nothing to worry about just getting along nicely then boom! There was screaming, pain and I have to admit I was close to shedding tears as the incident unfolded.…

FMCG/Pharma cost savings versus sales & marketing budgets!

Dave Jordan Wed, Nov 20, 2013
There is your dilemna. You need to save cash towards an expensive year-end holiday but you really do not know the best place from where to take the money. Do you take it from your day to day current account which is already set up to pay the routine…

FMCG SKU complexity: range extension by stealth!

Dave Jordan Wed, Nov 13, 2013
What made me think of that? Do you remember that playground game called Statues? One person is the “museum” Curator and stands at the end of a field or yard. Everyone else stands an agreed distance away from the Curator. The aim of the game is for a…

FMCG/Pharma KPI Scorecard: How accurate are your calculations?

Dave Jordan Thu, Oct 31, 2013
Well I find it strange anyway. Whenever I go to see my doctor she always greets me with a cheery “good morning, how are you?” I always feel like replying “well I‘m in your clinic so there is a fair chance I need some medical advice or assistance”.…

FMCG Foods: Shocking Retailer & Producer Waste

Dave Jordan Tue, Oct 29, 2013
That is an astonishing amount of food waste. Tesco in the UK has held its hands up and admitted it has generated 30,000 tonnes of food waste in the first 6 months of 2013. If that waste rate continues unabated it will reach an enormous 60.000 tonnes…

FMCG Demand Signal Generation; TISWAS, TV Cooking & Sushi

Dave Jordan Wed, Oct 23, 2013
When I was a Saturday morning TV addict in UK the must-watch show was ITV’s TISWAS which featured the thigh booted Sally James and I think there were some other presenters. The alternative offering was the much posher and less anarchic Swap Shop on…

FMCG Forecasting: Ice Cream, chocolate and pregnancy…….

Dave Jordan Wed, Oct 16, 2013
You will have to bear with me on this one. Do you know that on average 85% of expectant women suffer food cravings during pregnancy? Apparently, the top 5 are: Pickles 5% - yuk, that surprised me too. Cheese 11% - get those calories in. Crisps/chips…

Sales & Operations Planning (S&OP): Getting Sales people involved?

Dave Jordan Thu, Oct 10, 2013
Flying stopped being fun a long time ago. To travel even the shortest distance you have to check hours before the flight and then you seem to queue endlessly until you arrive at your destination. Security checks demand your coat, shoes, belt, false…

FMCG Developing & Emerging Markets (D&E): Invest properly for growth

Dave Jordan Tue, Oct 08, 2013
A number of years ago I was a science techie in a white laboratory coat trying to make detergent powder through non-standard methods - well somebody had to! After much trial and error an innovative solution was developed which resulted in…

FMCG/Pharma KPI Scorecard; Traffic Light Colours Explained

Dave Jordan Wed, Oct 02, 2013
Those of a certain age and a fondness for seriously daft comedy may recognise these lines from a Monty Python song. The full version is available here but this short section provides the general gist of the lyrical content quality: He likes traffic…

FMCG Retailing/Supply Chains: corner shops to out of town superstores

Dave Jordan Wed, Sep 25, 2013
A couple of weeks ago senior management and I had to stay up late to collect the heiress and a very brave boyfriend from the airport around midnight. Unfortunately the low cost airline they were using did not live up to its speedy name and the…

FMCG/Pharma: The slow death of an S&OP process

Dave Jordan Tue, Sep 17, 2013
One of the commonest responses I receive when discussing Sales & Operational Planning (S&OP) with prospective clients having growth problems is “….but we have S&OP in place so we do not need any assistance”. “Ok, then why do you have negative…

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