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Route to Market & Supply Chain Blog

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We are passionate about Route to Market and supply chain management and we are delighted to share our thoughts with you. We would like to hear from you too, so please comment on our posts or contact us.

FMCG/Pharma Supply Chain: Much more than source, plan, make & deliver

Dave Jordan Tue, Sep 10, 2013
What supply chains are meant to do has been very well documented but source, plan, make deliver disciplines are the core activities. Add in a potential warehousing and logistics role and if the company is forward thinking, a customer logistics role…

FMCG/Pharma RTM: CEO's don’t hide! Face the reality of inefficiencies

Dave Jordan Wed, Sep 04, 2013
The CEO/GM/”head honcho” or whatever “big boss” is to the local company plans a visit to your territory. These events are usually planned well in advance to get fixed in the diaries of the senior people and if such a visit is a rarity you must…

FMCG Customer Service & Complaints: Why do you plan for failure?

Dave Jordan Wed, Aug 28, 2013
Do you remember those long running TV advertising campaigns for probably/possibly the best lager/beer in the world? The specific advert from the UK that sticks in my mind is the one where Mr. Middle Manager is leaving the office for the evening when…

FMCG Logistics: Are you optimising trucking weight & volume capacity?

Dave Jordan Wed, Aug 21, 2013
I crossed a border in Eastern Europe recently and although the private and car traffic sailed through without delay there were a surprising number of trucks parked in a snake on the approach roads. Both countries are in the EU so I guess someone was…

FMCG Mergers & Acquisitions (M&A):Why acquired brands fail to deliver

Dave Jordan Wed, Aug 14, 2013
Let me get straight to the point on this one. Why do so many FMCG mrgers or acquisitions frequently result in the apparent death-knell of once proud and promising brands? I am not going to name any names but if you think about it there have been…

FMCG KPI/Balanced Scorecard or Monthly Data Dumping?

Dave Jordan Wed, Aug 07, 2013
Last week was spent enjoying the weather in UK as I moved the heiress into her third new student house in 3 years. This time the house has 9 – yes nine – residents which must make it a no go area for anyone above the age of 25 unless wearing…

Month end sales peaking is alive and well in FMCG/Pharma-land.

Dave Jordan Thu, Aug 01, 2013
Imagine Manchester United needed to score 5 goals in the last match of the season to win the English Premier League yet they do not start attacking with any intent until the 80th minute. Or the England cricket team needing to take 6 wickets to win a…

FMCG Route To Market in D&E: Producer DC Errors Don’t Help

Dave Jordan Tue, Jul 30, 2013
“There is always somebody worse off than you” is a commonly rolled out piece of wisdom when somebody thinks life is unfair or hard. In reality this wisdom applies to all but the most unhealthy, unfortunate or poorest people on the planet but in the…

FMCG: Beer and Soft Drinks on shelf availability or not!

Dave Jordan Thu, Jul 25, 2013
In my local supermarket over the weekend I noticed something I had not seen or perhaps not noticed before. On the shelf I was expecting to relieve of my weekend beer was a propped up sign saying “We are sorry your choice is not available. We are…

Communicating FMCG Supply Chain Change; Music to your SC ears?

Dave Jordan Tue, Jul 02, 2013
From personal experience I know how difficult it can be to enable sustainable change in the extended Supply Chain. Communicating change is hard enough but actually seeing it happen and being maintained is a tough task for most companies. Even though…

FMCG RTM: Evaluate your distributor network in peak season

Dave Jordan Thu, Jun 27, 2013
When you are absorbed in a competitive fast moving consumer goods business there is never a good time to take holidays. Those long awaited training courses always appear on the agenda at a critical launch period or at a difficult month or quarter…

FMCG Demand Planning Quality and Wimbledon Tennis

Dave Jordan Tue, Jun 25, 2013
That time of year is upon us once again. This 2 week period usually guarantees rain in UK when the only relief could be an impossibly wrinkle-free and young-looking Cliff Richard leading the communal singing during the delays. “Oohs” and “aahs” and…

FMCG Beer Brewers, here comes the sun. Is your RTM ready?

Dave Jordan Thu, Jun 20, 2013
The sun is out and the sky is blue so what drink waits for you? Beer producers rely on the sun to drive sales and produce a distinct pull along the supply chain but how many will win the market place battle? Certainly, if they are not ready for the…

FMCG CEO appears on Supply Chain Mastermind

Dave Jordan Thu, Jun 13, 2013
Cue the famously ominous theme music, "Approaching Menace" by the British composer Neil Richardson. A hushed, shadowy, darkened studio. Contestant number one leaves his competitors in the dark and walks in a moving beam of light to the famous black…

Making a bid for improved FMCG Forecast Accuracy Levels

Dave Jordan Tue, Jun 04, 2013
When a company asks me to take a look at their S&OP process yet boasts a Forecast Accuracy (FA) of 98%, alarm bells are immediately sound. If you are at a genuine level of 98% then of course there is a little more incremental improvement possible…

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