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Route to Market & Supply Chain Blog

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We are passionate about Route to Market and supply chain management and we are delighted to share our thoughts with you. We would like to hear from you too, so please comment on our posts or contact us.

RTM: An FMCG Distributor Is For Life: Not Just For Christmas

Dave Jordan Thu, Dec 04, 2014
Ok, so maybe not for life but FMCG Distributors will have a significant impact on your sales performance, probably your personal bonus and therefore your CEO career! How have you treated them this year? Were they the usual pain in the proverbial -…

FMCG Christmas Promotional Activity Planning - 7 Top Tips

Dave Jordan Wed, Nov 19, 2014
Did you know that the Christmas season originally ran from December 25th to January 6th which was in turn popularly known as the 12 Days of Christmas? Christmas is becoming like old age; it slowly creeps up on you without you really noticing. I can…

FMCG Supply Chain Consultants – Gok, Martha and Jamie...........

Dave Jordan Wed, Nov 12, 2014
My aging Toyota Land Cruiser is about to clock up an impressive 300,000km on roads that are of variable and low quality. Luckily, the car is built like a tank and comes with bull bars on the front or what I like to call a “Dacia Catcher”. (Dacia as…

FMCG/Pharma: Sales time running out fast in Q4; load the trade?

Dave Jordan Wed, Oct 22, 2014
Like students cramming for examinations, a squirrel storing up acorns for dark, cold, winter hibernation or a politician telling all sorts of lies before an election, time is running out and that time is nigh for FMCG/Pharma CEO’s. If your business…

FMCG 4th Quarter Sales Challenges - some things never change!

Dave Jordan Tue, Oct 14, 2014
I am not going to pretend I wrote this blog once again but when I came to sit down and look at the last quarter of the year I could not really see any difference from last year. The same challenges are clearly there and what is astonishing is that…

Customer Service: How to get it right and how to get it badly wrong

Dave Jordan Wed, Aug 27, 2014
Just returned from a holiday in Spain. Thinking about it, our trips to UK do not really count as holidays as they inevitably involve moving heavy boxes up and downstairs as the heiress (click here for unashamed plug of heiress art work) changes…

FMCG ERP Selection: Road to success or road to ruin?

Dave Jordan Wed, Jul 30, 2014
I know this will not impress Jeremy Clarkson – and why would I want to? - but my first car was a Renault 5. I realise this is possibly only 2 steps up from a classic Citroen 2CV which Jasper Carrott likened to an upturned corrugated crab on wheels.…

FMCG: Top ten tips for totally terrific S&OP – not a fishy tale!

Dave Jordan Wed, Jul 16, 2014
I have travelled quite a lot over the years and tried to add one new country each year until I stumbled at 45. Many were holidays but a majority were on business with very few opportunities available to actually see the place. “Oh, you must be so…

FMCG KPIs: Promoting improved performance or blame-storming?

Dave Jordan Wed, Jul 09, 2014
Once upon a time I was working in a well-known detergent powder factory in the north of England. The factory manger at the time will remain nameless but he had a habit of dragging people from the production floor to show off the latest gadget or new…

World Cup in Brazil: Did it make it into your S&OP planning process?

Dave Jordan Wed, Jun 04, 2014
The 2014 Football World Cup in Brazil is fast approaching, yes it is football not soccer. As a kid you played “footy” where I grew up and if you said anything like “soccy” you would need to be a fast runner. The England team has completed missing…

FMCG Boardroom Blame Tennis: What really causes lost/missed sales?

Dave Jordan Tue, Apr 29, 2014
I witnessed an intense match of blame tennis recently in the board room of a popular FMCG multinational. The intensity and aggression on display presented a mental image of a tennis match with John McEnroe, Ilie Nastase, Goran Ivanisevic and Marat…

FMCG Route To Market (RTM) Distribution: Where did I put my keys?

Dave Jordan Wed, Mar 26, 2014
If you are male and own a car then you will have spoken these words at least once! If you do not have a dedicated place to hang your keys then they will be surely be misplaced at some stage. You might miss an important event, football match or at…

FMCG/Pharmaceutical S&OP: Remove the fear from sales forecasting

Dave Jordan Thu, Mar 20, 2014
I think by now I have been exposed to around 100 different Sales & Operational Planning processes (S&OP) in sectors from FMCG to Pharmaceuticals to Agrochemicals. These processes have been global, regional and very much local-for-local processes in…

Leading Edge S&OP: Periodically check for relevance & compliance

Dave Jordan Wed, Feb 26, 2014
As a sign of how long we have spent living in Romania we have adopted the Domestos si harnici si darnici or spring cleaning routine. The first target of this spring was the kitchen. All cupboards and drawers were emptied including some for the first…

FMCG Supply Chain IT : ERP and WMS – use it or lose it Mr CEO!

Dave Jordan Wed, Feb 19, 2014
In a development similar to buying your first colour TV (yes my dear daughter, we watched black & white telly) or the first microwave cooker, I have finally bought a Smartphone. This is a significant step as my previous sets have all been robust, no…

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