--- title: FMCG CEO 2014 Letter to Santa Claus (aka Father Christmas) description: "FMCG, Brewing & Pharmaceutical CEO’s: will Santa be kind to them this Christmas?" image: https://supplychain.enchange.com/hs-fs/file-15795052-jpg/blog_images/xmas_tree.jpg --- [Login](https://www.enchange.com/login/) - - - - [![Enchange](https://supplychain.enchange.com/hubfs/Enchange_October2019/Image/logo.png)](https://www.enchange.com/) # Route to Market & Supply Chain Blog # FMCG CEO 2014 Letter to Santa Claus (aka Father Christmas) Posted by Dave Jordan on Thu, Dec 11, 2014 - [Tweet](https://twitter.com/share) ![xmas_tree](https://supplychain.enchange.com/hs-fs/hubfs/Blog_Images/xmas_tree.jpg?width=600&height=338&name=xmas_tree.jpg)Dear Santa, I have been a very good FMCG CEO this year, I promise. If you want, you can check with my shareholders. They know how good I have been this year. Apart from the out of stocks of course, oh and the little mistake where we had to write stock off and waste lots of our money. But that is not so bad is it? Other CEOs were naughty last year and they still got what they wanted from you. I had better be honest because you will know if I am not telling the truth. We also had a problem [starting S&OP ](http://www.enchange.com/services/supply-chain-change/sales-and-operational-planning)and so our planning, forecast accuracy and sales were not very good. They were not really big problems so I hope you can forget about them this time, please. Next year I promise to be better, I do, honest. I forgot about the Route To Market (RTM) mess we had in the peak sales months but that really was not my fault. I promise to do something about RTM next year and make sure it works properly so people who buy our products are not disappointed again. I know it is bad when people come to buy our products and then spend their money on something else. [I will talk to our distributors and Enchange and find out what we need to do.](https://supplychain.enchange.com/analyse-the-performance-of-your-distributors---free-route-to-market-assessment-form/) I know, I know, when the new ERP computer system was switched on we were not really ready for the change but we did make it better as fast as possible. I did not think we [needed any outside help for the new IT ](http://www.enchange.com/services/supply-chain-it)but I admit I was wrong. [Next time I will get it right, hopefully ](https://supplychain.enchange.com/bid/56021/The-reality-of-ERP-implementation-and-go-live-preparedness)without having any lost sales. The factory thing was not my fault, I think. The factory man promised me lots of product but his machines kept breaking down at the wrong times and we had to wait for the fixing men to arrive. They took ages to get the machines working again and they broke down again and again. [No, it is not a very reliable factory.](https://supplychain.enchange.com/bid/52458/improve-factory-performance-via-total-productive-maintenance) Does the warehouse problem count as well? We could not find our products when we wanted them and then when we did find them they were [old and out of date and of no use to us](https://supplychain.enchange.com/bid/23819/top-tips-to-improve-your-cycle-counting-avoid-suffering-stock-shock). This was very sad but it will not happen again next year, I hope. I have just read my message again to make sure I did not spell any words wrong and I see I was not as good as I thought. Actually, after reading this I am going to the chimney to take my stocking down and put it away in the Christmas storage box. I will [try again next year, Santa.](https://supplychain.enchange.com/bid/33597/santa-opening-presents-why-s-op-is-invaluable-at-christmas) Bye bye and Happy Christmas. CEO Tags: [Route to Market](https://supplychain.enchange.com/topic/route-to-market), [Christmas](https://supplychain.enchange.com/topic/christmas), [Logistics Service Provider](https://supplychain.enchange.com/topic/logistics-service-provider), [Dave Jordan](https://supplychain.enchange.com/topic/dave-jordan), [CEO](https://supplychain.enchange.com/topic/ceo), [Humour](https://supplychain.enchange.com/topic/humour), [Performance Improvement](https://supplychain.enchange.com/topic/performance-improvement), [Traditional Trade](https://supplychain.enchange.com/topic/traditional-trade), [S&OP](https://supplychain.enchange.com/topic/sop), [Sales](https://supplychain.enchange.com/topic/sales), [Inventory Management & Stock Control](https://supplychain.enchange.com/topic/inventory-management-stock-control) ### Subscribe Here! ## Implementation Guide - 20 Steps to RtM Excellence [![cta-20-steps-implementation-guide-1](https://supplychain.enchange.com/hs-fs/hubfs/cta-20-steps-implementation-guide-1.png?width=336&name=cta-20-steps-implementation-guide-1.png)](https://supplychain.enchange.com/implementation-guide-to-20-steps-to-route-to-market-excellence) ## RtM Distributor Assessment Tool [![rtm-distributin-assessment-tool-enchange](https://supplychain.enchange.com/hs-fs/hubfs/rtm-distributin-assessment-tool-enchange.png?width=336&name=rtm-distributin-assessment-tool-enchange.png)](https://supplychain.enchange.com/analyse-the-performance-of-your-distributors---free-route-to-market-assessment-form) ## Distributor Assessment Guide [![distributor assessment guide-2](https://supplychain.enchange.com/hubfs/Enchange_October2019/Image/distributor%20assessment%20guide-2.webp)](https://supplychain.enchange.com/distributor-assessment-guide) ## 3rd Degree Partnership Guide [![3rd degree partnership download](https://supplychain.enchange.com/hubfs/Enchange_October2019/Image/3rd%20degree%20partnership%20download.webp)](https://supplychain.enchange.com/implementing-third-degree-partnerships-guide) ## Indirect Distribution: FMCG  Distributors vs. Wholesalers [![cta_ditributor-wholesale-download_sidebar](https://supplychain.enchange.com/hs-fs/hubfs/cta_ditributor-wholesale-download_sidebar.png?width=336&name=cta_ditributor-wholesale-download_sidebar.png)](https://supplychain.enchange.com/indirect-distribution-fmcg-distributors-vs.-wholesalers) ## 8 Steps to Drive Distributor Excellence ![cta-8-steps-distributor-excellence](https://supplychain.enchange.com/hs-fs/hubfs/cta-8-steps-distributor-excellence.png?width=336&name=cta-8-steps-distributor-excellence.png)   [![awrad](https://supplychain.enchange.com/hubfs/Enchange_October2019/Image/Supply-Chain-transparent_216px.png)](http://blog.feedspot.com/supply_chain_blogs/) ### Connect with Enchange Online ### Posts by Topics - 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