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Route to Market & Supply Chain Blog

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We are passionate about Route to Market and supply chain management and we are delighted to share our thoughts with you. We would like to hear from you too, so please comment on our posts or contact us.

FMCG/Pharma cost savings versus sales & marketing budgets!

Dave Jordan Wed, Nov 20, 2013
There is your dilemna. You need to save cash towards an expensive year-end holiday but you really do not know the best place from where to take the money. Do you take it from your day to day current account which is already set up to pay the routine…

FMCG SKU complexity: range extension by stealth!

Dave Jordan Wed, Nov 13, 2013
What made me think of that? Do you remember that playground game called Statues? One person is the “museum” Curator and stands at the end of a field or yard. Everyone else stands an agreed distance away from the Curator. The aim of the game is for a…

FMCG/Pharma KPI Scorecard: How accurate are your calculations?

Dave Jordan Thu, Oct 31, 2013
Well I find it strange anyway. Whenever I go to see my doctor she always greets me with a cheery “good morning, how are you?” I always feel like replying “well I‘m in your clinic so there is a fair chance I need some medical advice or assistance”.…

FMCG Developing & Emerging Markets (D&E): Invest properly for growth

Dave Jordan Tue, Oct 08, 2013
A number of years ago I was a science techie in a white laboratory coat trying to make detergent powder through non-standard methods - well somebody had to! After much trial and error an innovative solution was developed which resulted in…

FMCG/Pharma: The slow death of an S&OP process

Dave Jordan Tue, Sep 17, 2013
One of the commonest responses I receive when discussing Sales & Operational Planning (S&OP) with prospective clients having growth problems is “….but we have S&OP in place so we do not need any assistance”. “Ok, then why do you have negative…

FMCG/Pharma RTM: CEO's don’t hide! Face the reality of inefficiencies

Dave Jordan Wed, Sep 04, 2013
The CEO/GM/”head honcho” or whatever “big boss” is to the local company plans a visit to your territory. These events are usually planned well in advance to get fixed in the diaries of the senior people and if such a visit is a rarity you must…

FMCG Customer Service & Complaints: Why do you plan for failure?

Dave Jordan Wed, Aug 28, 2013
Do you remember those long running TV advertising campaigns for probably/possibly the best lager/beer in the world? The specific advert from the UK that sticks in my mind is the one where Mr. Middle Manager is leaving the office for the evening when…

FMCG Mergers & Acquisitions (M&A):Why acquired brands fail to deliver

Dave Jordan Wed, Aug 14, 2013
Let me get straight to the point on this one. Why do so many FMCG mrgers or acquisitions frequently result in the apparent death-knell of once proud and promising brands? I am not going to name any names but if you think about it there have been…

FMCG KPI/Balanced Scorecard or Monthly Data Dumping?

Dave Jordan Wed, Aug 07, 2013
Last week was spent enjoying the weather in UK as I moved the heiress into her third new student house in 3 years. This time the house has 9 – yes nine – residents which must make it a no go area for anyone above the age of 25 unless wearing…

Month end sales peaking is alive and well in FMCG/Pharma-land.

Dave Jordan Thu, Aug 01, 2013
Imagine Manchester United needed to score 5 goals in the last match of the season to win the English Premier League yet they do not start attacking with any intent until the 80th minute. Or the England cricket team needing to take 6 wickets to win a…

FMCG: Beer and Soft Drinks on shelf availability or not!

Dave Jordan Thu, Jul 25, 2013
In my local supermarket over the weekend I noticed something I had not seen or perhaps not noticed before. On the shelf I was expecting to relieve of my weekend beer was a propped up sign saying “We are sorry your choice is not available. We are…

Communicating FMCG Supply Chain Change; Music to your SC ears?

Dave Jordan Tue, Jul 02, 2013
From personal experience I know how difficult it can be to enable sustainable change in the extended Supply Chain. Communicating change is hard enough but actually seeing it happen and being maintained is a tough task for most companies. Even though…

Formula 1 Supply Chain: S&OP Team working

Dave Jordan Tue, Jun 18, 2013
I used to be a big fan of Formula 1. Sunday afternoons in rainy UK in front of BBC2 watching either the Grand Prix or the 40 overs a side John Player League cricket – weather permitting, bliss. Jasper Carrott once expressed surprise at how anyone…

FMCG CEO appears on Supply Chain Mastermind

Dave Jordan Thu, Jun 13, 2013
Cue the famously ominous theme music, "Approaching Menace" by the British composer Neil Richardson. A hushed, shadowy, darkened studio. Contestant number one leaves his competitors in the dark and walks in a moving beam of light to the famous black…

FMCG, Pharma & Beatles? Spreadsheets damage more than your ERP

Dave Jordan Tue, Jun 11, 2013
Some time ago I wrote about the way spreadsheets were undermining expensively assembled ERP’s in FMCG, Brewing and Pharmaceutical companies. They still are, by the way. Recently, a paper on Public Debt and Austerity published by 2 eminent Harvard…

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