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Route to Market & Supply Chain Blog

Welcome to our blog!

We are passionate about Route to Market and supply chain management and we are delighted to share our thoughts with you. We would like to hear from you too, so please comment on our posts or contact us.

Take Ownership of Channel Classification for a Killer Route to Market Strategy

Ross Marie Fri, Nov 09, 2018
Let’s start at the beginning. When we talk about Channels, we are referring to channels of distribution to get products from a manufacturer to a consumer or customer. There are many ways to achieve distribution, e.g. direct to consumers (e.g.…

Retail Outlet Classification in RtM Strategy, an Essential Element or a Complete Waste of Time?

Ross Marie Thu, Nov 01, 2018
Firstly, what is Outlet Classification? It is a process of segmenting every individual outlet, meaning every point of purchase, based on a set of company specific agreed criteria that you will design, e.g. volume, location, consumer profile,…

10 Top Tips To Tip-Top Customer Service in FMCG, Drinks & Pharma

Dave Jordan Mon, Aug 06, 2018
Do FMCG, Drinks & Pharma Companies delude themselves on Customer Service? I think some may well be doing this and may or may not know it! Whatever service related KPI you measure, the KPI is designed to asses how you are performing both internally…

An FMCG Success Story; Focus on customers and enjoy the consumer benefits

Dave Jordan Mon, May 28, 2018
Once upon a time there was an FMCG company that I will refer to as “Foresight”. “Foresight” had spent many years and many Euros creating a slick inbound Supply Chain. Top class global, regional and collaborative buying Flexible manufacturing network…

Balanced Scorecard KPIs: Keeping Track of Business Performance 

Dave Jordan Thu, Mar 29, 2018
How do you keep track of Supply Chain performance within your FMCG, Brewing or Pharmaceutical business? You do, don’t you? If you are not measuring any KPIs then perhaps you should stop here, read this KPI piece and then pop back and carry on. You…

FMCG Cost Control: Boosting Brewing Bottom Lines

Dave Jordan Tue, Sep 19, 2017
Picture the scene in many a brewing boardroom; a terse note has arrived from the suits at HQ telling the boss to urgently reduce costs as the year-end result is not going to look pretty. Why do all the board directors then look silently at their…

FMCG Foods: Hugh F-W and UK Retailer & Producer Waste

Dave Jordan Wed, Nov 04, 2015
Good to see chefy type and anagramists dream Hugh Fearnley-Whittingstall speaking out about the continuing food waste in UK. After the faceless, expenses-hungry suits in Brussels relaxed the laws some years ago retailers have been allowed to vary…

FMCG Drinks Route to Market – let’s get fizzical in CEE

Dave Jordan Wed, Aug 19, 2015
In a past life I ran the Supply Chain for an FMCG company in the 6 Gulf Co-Operation Council (GCC) countries plus Yemen in the Middle East. The Distribution model was one different legal entity per territory even for the largest market of Saudi…

FMCG warehouse capacity in Romania: A Short Story

Dave Jordan Wed, Jul 22, 2015
The car bounced over the dirt road of potholes and puddles and approached the expansive, looming warehouse building that was once so full of life and bustling activity. Paper and polystyrene fast–food litter gathered up by the breeze blew across the…

FMCG: Costs and Supply Chain Excellence

Dave Jordan Wed, May 27, 2015
I recently had a lengthy discussion with someone from the UK Armed Forces who was preparing to lead his men into a dangerous part of the world. I enquired about the logistics of delivering people, arms, ammunition and machines to the right place at…

FMCG Traditional Trade Distribution: A letter to the Drinks Agony Aunt

Dave Jordan Wed, Apr 15, 2015
Dear Drinks Agony Aunt, I have reached the end of my patience. I’m drinking too much coffee, too much beer, I smoke like a chimney, I’m not eating properly and I just cannot sleep. I have not managed to watch or play any of my favourite sports and…

FMCG Stock Shrinkage happens in the best run operations, even yours!

Dave Jordan Wed, Aug 13, 2014
My colleague Stefan Cucu recently wrote on the subject of stock shrinkage in coolers located in HORECA outlets in Romania. One of the points he made warned Supply Chain professionals about the likelihood of stock shrinkage anywhere along the chain.…

Supply Chain Insight: FMCG Drinks Stock Shrinkage

Stefan Cucu Wed, Aug 06, 2014
Today we see a lot of writing about Supply Chain. Technology is advancing rapidly and we are seeing changes almost on a daily basis; progress is simply enormous. However, some things never change and this is what I discuss here – things that never…

FMCG - Here comes summer, is your drinks RTM ready for the sun?

Dave Jordan Wed, Jul 02, 2014
Summer has finally reached Romania and this will be good news for all the beer, water and soft drinks producers. Nothing raises sales like a scorching yellow disc in a clear blue sky. One of the classic summer tracks is Here Comes Summer by a…

FMCG Beer stock outs and the Otopeni airport baggage carousel

Dave Jordan Wed, May 28, 2014
Quite a bit of travel recently with a trip in each of the last three weeks. Regular readers will be aware I do not particularly like flying these days, not out of fear but simply the hassle of getting onto a plane. I am now down to simple trainers,…