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Route to Market & Supply Chain Blog

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FMCG CEO 2014 Letter to Santa Claus (aka Father Christmas)

Dave Jordan Thu, Dec 11, 2014
Dear Santa, I have been a very good FMCG CEO this year, I promise. If you want, you can check with my shareholders. They know how good I have been this year. Apart from the out of stocks of course, oh and the little mistake where we had to write…

FMCG CEO Gift: Implement S&OP this Christmas – Slade style.

Dave Jordan Tue, Dec 09, 2014
Christmas is coming around quickly so who better than Noddy Holder and Slade to suggest you give a Sales & Operational Planning (S&OP) process to your business as a present. This Christmas song has been heard at Christmas every year since 1973! If…

RTM: An FMCG Distributor Is For Life: Not Just For Christmas

Dave Jordan Thu, Dec 04, 2014
Ok, so maybe not for life but FMCG Distributors will have a significant impact on your sales performance, probably your personal bonus and therefore your CEO career! How have you treated them this year? Were they the usual pain in the proverbial -…

FMCG Christmas Promotional Activity Planning - 7 Top Tips

Dave Jordan Wed, Nov 19, 2014
Did you know that the Christmas season originally ran from December 25th to January 6th which was in turn popularly known as the 12 Days of Christmas? Christmas is becoming like old age; it slowly creeps up on you without you really noticing. I can…

FMCG/Pharma: Sales time running out fast in Q4; load the trade?

Dave Jordan Wed, Oct 22, 2014
Like students cramming for examinations, a squirrel storing up acorns for dark, cold, winter hibernation or a politician telling all sorts of lies before an election, time is running out and that time is nigh for FMCG/Pharma CEO’s. If your business…

FMCG 4th Quarter Sales Challenges - some things never change!

Dave Jordan Tue, Oct 14, 2014
I am not going to pretend I wrote this blog once again but when I came to sit down and look at the last quarter of the year I could not really see any difference from last year. The same challenges are clearly there and what is astonishing is that…

Supply Chain : When a bicycle is better than a Mercedes.

Stefan Cucu Tue, Oct 07, 2014
The summer of 2004. It was 3 weeks after I had changed the job and the company. It was a new (Supply Chain) position in an FMCG company with many people speaking native French. At that time, the mayor of Bucharest- the future Romanian president…

FMCG Foods Turnaround: A highly successful S&OP Case Study

Dave Jordan Wed, Jul 23, 2014
I know I am prone to rattle on about Sales & Operational Planning (S&OP) but seeing the benefits being delivered to previously struggling business is extremely motivating for a confirmed “techy” like myself. If only we could advertise such successes…

FMCG: Top ten tips for totally terrific S&OP – not a fishy tale!

Dave Jordan Wed, Jul 16, 2014
I have travelled quite a lot over the years and tried to add one new country each year until I stumbled at 45. Many were holidays but a majority were on business with very few opportunities available to actually see the place. “Oh, you must be so…

Improve Supply Chain Performance via Total Productive Maintenance

Dave Jordan Wed, Jun 25, 2014
When I first came across Total Productive Maintenance (TPM) I was sceptical of yet another ”blue sky” approach to pursuing manufacturing excellence. Surely, this would soon be replaced by the next set of buzz-word initials dreamed up by smart-suited…

FMCG Route To Market (RTM): Traditional Trade distributor interaction

Dave Jordan Wed, Jun 18, 2014
I am approaching end of tether time with some potential clients. If they were our clients then they would not have to endure the routine monthly disruption. Why do major FMCG producers always think they are in the right and their TT partners are…

World Cup in Brazil: Did it make it into your S&OP planning process?

Dave Jordan Wed, Jun 04, 2014
The 2014 Football World Cup in Brazil is fast approaching, yes it is football not soccer. As a kid you played “footy” where I grew up and if you said anything like “soccy” you would need to be a fast runner. The England team has completed missing…

FMCG Boardroom Blame Tennis: What really causes lost/missed sales?

Dave Jordan Tue, Apr 29, 2014
I witnessed an intense match of blame tennis recently in the board room of a popular FMCG multinational. The intensity and aggression on display presented a mental image of a tennis match with John McEnroe, Ilie Nastase, Goran Ivanisevic and Marat…

FMCG/Pharmaceuticals: Macbeth Supply Chain S&OP Soliloquy

Dave Jordan Wed, Apr 23, 2014
As we celebrate St George's Day and the birthday of William Shakespeare (also the date he died!) what would the great bard think about S&OP in FMCG and Pharmaceuticals? Is this a plan which I see before me, The numbers are as we planned? Come, let…

FMCG, Pharmaceuticals S&OP: Team work is critical for success

Dave Jordan Wed, Apr 16, 2014
“What do you call a smiling, friendly and courteous person at a sales conference?” The caterer. “How do you save a drowning supply chain guy?” Take your foot off his head. “What is black and brown and looks really good on a sales guy?” A Rottweiler.…

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