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Route to Market & Supply Chain Blog

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We are passionate about Route to Market and supply chain management and we are delighted to share our thoughts with you. We would like to hear from you too, so please comment on our posts or contact us.

FMCG SKU Proliferation: How this affects your Customer Service

Dave Jordan Wed, May 13, 2015
FMCG SKUs sneak onto price lists when nobody is looking! Sales & Marketing colleagues prefer new launches to have lengthy lists of SKUs; different flavours, different sizes, different colours, different shapes. How many shelf facings do they want…

FMCG Distributors: 7 Ways to avoid inventory overstocking

Dave Jordan Wed, Apr 08, 2015
If you still rely on Traditional Trade (TT) distribution for a significant part of your business then read on! Over-stocking Distributors happens by stealth and the consequences creep up on you until suddenly and without warning you hit a brick wall…

FMCG: The most perfect Supply Chain in the history of the universe?

Dave Jordan Wed, Apr 01, 2015
I will not reveal the name of the organisation for obvious reasons but their Supply Chain is clearly one very impressive, slick machine. Across the Source, Plan, Make and Deliver Supply Chain disciplines we can see excellence and leading edge…

FMCG Supply Chain: The Top 10 Smash Hits (with a twist)

Dave Jordan Wed, Mar 25, 2015
The worlds of Supply Chain and popular music may be strange bed fellows but if you look closely you will see many a smash hit have a supply chain theme. Let us take a tongue-in-cheek look at the latest Supply Chain charts. I Want My ERP – Sting is…

FMCG: Free Sales & Operational Planning (S&OP) e-Book

Dave Jordan Wed, Feb 04, 2015
Whether your deployment of Sales & Operational Planning (S&OP) is as solid as fine old Cheddar or is more like Emmental after a rodent rampage, you will benefit from this free e-book. The Enchange S&OP e-book tells you what S&OP is, what S&OP does,…

FMCG: New Top Ten Supply Chain Improvement Resolutions for 2015

Dave Jordan Wed, Jan 07, 2015
Insanity: doing the same thing over and over again and expecting different results. Albert Einstein How many of you will be reaching for an electric cigarette or giving up smoking altogether for the New Year? How long will it be before visits to the…

FMCG Company Board : Santa delivers their Christmas gifts

Dave Jordan Mon, Dec 22, 2014
Christmas is coming, the goose is getting fat and you might want to put a penny or even a Euro in an old man’s hat. Once again it is nearly time for a cynical Supply Chain Santa to distribute presents to the FMCG/Brewing/Pharmaceutical Board…

FMCG CEO 2014 Letter to Santa Claus (aka Father Christmas)

Dave Jordan Thu, Dec 11, 2014
Dear Santa, I have been a very good FMCG CEO this year, I promise. If you want, you can check with my shareholders. They know how good I have been this year. Apart from the out of stocks of course, oh and the little mistake where we had to write…

FMCG CEO Gift: Implement S&OP this Christmas – Slade style.

Dave Jordan Tue, Dec 09, 2014
Christmas is coming around quickly so who better than Noddy Holder and Slade to suggest you give a Sales & Operational Planning (S&OP) process to your business as a present. This Christmas song has been heard at Christmas every year since 1973! If…

RTM: An FMCG Distributor Is For Life: Not Just For Christmas

Dave Jordan Thu, Dec 04, 2014
Ok, so maybe not for life but FMCG Distributors will have a significant impact on your sales performance, probably your personal bonus and therefore your CEO career! How have you treated them this year? Were they the usual pain in the proverbial -…

FMCG Christmas Promotional Activity Planning - 7 Top Tips

Dave Jordan Wed, Nov 19, 2014
Did you know that the Christmas season originally ran from December 25th to January 6th which was in turn popularly known as the 12 Days of Christmas? Christmas is becoming like old age; it slowly creeps up on you without you really noticing. I can…

FMCG/Pharma: Sales time running out fast in Q4; load the trade?

Dave Jordan Wed, Oct 22, 2014
Like students cramming for examinations, a squirrel storing up acorns for dark, cold, winter hibernation or a politician telling all sorts of lies before an election, time is running out and that time is nigh for FMCG/Pharma CEO’s. If your business…

FMCG 4th Quarter Sales Challenges - some things never change!

Dave Jordan Tue, Oct 14, 2014
I am not going to pretend I wrote this blog once again but when I came to sit down and look at the last quarter of the year I could not really see any difference from last year. The same challenges are clearly there and what is astonishing is that…

Supply Chain : When a bicycle is better than a Mercedes.

Stefan Cucu Tue, Oct 07, 2014
The summer of 2004. It was 3 weeks after I had changed the job and the company. It was a new (Supply Chain) position in an FMCG company with many people speaking native French. At that time, the mayor of Bucharest- the future Romanian president…

FMCG Foods Turnaround: A highly successful S&OP Case Study

Dave Jordan Wed, Jul 23, 2014
I know I am prone to rattle on about Sales & Operational Planning (S&OP) but seeing the benefits being delivered to previously struggling business is extremely motivating for a confirmed “techy” like myself. If only we could advertise such successes…

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