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Route to Market & Supply Chain Blog

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We are passionate about Route to Market and supply chain management and we are delighted to share our thoughts with you. We would like to hear from you too, so please comment on our posts or contact us.

Supply Chain Insight: FMCG Drinks Stock Shrinkage

Stefan Cucu Wed, Aug 06, 2014
Today we see a lot of writing about Supply Chain. Technology is advancing rapidly and we are seeing changes almost on a daily basis; progress is simply enormous. However, some things never change and this is what I discuss here – things that never…

FMCG - Here comes summer, is your drinks RTM ready for the sun?

Dave Jordan Wed, Jul 02, 2014
Summer has finally reached Romania and this will be good news for all the beer, water and soft drinks producers. Nothing raises sales like a scorching yellow disc in a clear blue sky. One of the classic summer tracks is Here Comes Summer by a…

FMCG Route To Market (RTM): Traditional Trade distributor interaction

Dave Jordan Wed, Jun 18, 2014
I am approaching end of tether time with some potential clients. If they were our clients then they would not have to endure the routine monthly disruption. Why do major FMCG producers always think they are in the right and their TT partners are…

FMCG, Drinks, Pharmaceuticals: Mind the performance gap

Dave Jordan Wed, May 07, 2014
I have recently returned from three days in London attending the Integrated Business Planning (IBP) Summit – more on that event in another blog. Now, I am not a frequent traveller in London or the UK in general for that matter so getting around is…

Integrated Supply Chain Planning – 1 Reason Why It Is Difficult

Michael Thompson Mon, Apr 14, 2014
In my previous two blogs on the subject, I outlined how producers (manufacturers) can achieve very significant improvements in the financial performance of their supply chains by a process of integration between the primary and secondary supply…

Integrated Supply Chain Planning – 4 Opportunities and 2 Quick Wins

Michael Thompson Wed, Apr 09, 2014
In my previous blog on the subject (Integrated Supply Chain Planning – The Number 1 Opportunity), I outlined how producers (manufacturers) can achieve very significant improvements in the financial performance of their supply chains by a process of…

Integrated Supply Chain Planning – The Number 1 Opportunity

Michael Thompson Mon, Apr 07, 2014
Enchange has been working with many FMCG and Pharmaceuticals multinationals for years on projects to improve their primary supply chains. We have also been working with many of the same companies on Route to Market (RTM) projects. For the sake of…

Is this the most perfect FMCG or Pharma or Drinks Supply Chain ever?

Dave Jordan Tue, Apr 01, 2014
I will not reveal the name of the organisation for obvious reasons but their Supply Chain is one very impressive, slick machine. Across the Source, Plan, Make and Deliver Supply Chain disciplines we can see excellence and leading edge systems and…

FMCG Route To Market (RTM) Distribution: Where did I put my keys?

Dave Jordan Wed, Mar 26, 2014
If you are male and own a car then you will have spoken these words at least once! If you do not have a dedicated place to hang your keys then they will be surely be misplaced at some stage. You might miss an important event, football match or at…

FMCG/Pharma Route To Market (RTM) & Jingle Bells

Dave Jordan Thu, Dec 19, 2013
Why not make sure your festivities don’t fizzle out as soon as January sales numbers arrive. Get into the spirit of Route To Market (RTM) Distribution right now with our take on Jingle Bells! Why are sales so low? I don’t know what to say We expect…

RTM New Year Sales Tactics for Electronics & Telecoms Producers

Dave Jordan Thu, Dec 05, 2013
The year-end Christmas rush is about to gear up once more. Despite the ropey economic conditions people will still find ways to spend as much money as possible – that they don’t have - over the holiday build up and the inevitable “everything must…

FMCG Drinks Distribution: Distributor & Producer route planning chaos

Dave Jordan Wed, Nov 06, 2013
As a general rule house or office numbering usually starts with number 1 at the start of the road nearest the city or town centre. Odd numbers on the left and even numbers on the right increase sequentially until the end of the road. In many…

FMCG Retailing/Supply Chains: corner shops to out of town superstores

Dave Jordan Wed, Sep 25, 2013
A couple of weeks ago senior management and I had to stay up late to collect the heiress and a very brave boyfriend from the airport around midnight. Unfortunately the low cost airline they were using did not live up to its speedy name and the…

FMCG/Pharma RTM: CEO's don’t hide! Face the reality of inefficiencies

Dave Jordan Wed, Sep 04, 2013
The CEO/GM/”head honcho” or whatever “big boss” is to the local company plans a visit to your territory. These events are usually planned well in advance to get fixed in the diaries of the senior people and if such a visit is a rarity you must…

FMCG Mergers & Acquisitions (M&A):Why acquired brands fail to deliver

Dave Jordan Wed, Aug 14, 2013
Let me get straight to the point on this one. Why do so many FMCG mrgers or acquisitions frequently result in the apparent death-knell of once proud and promising brands? I am not going to name any names but if you think about it there have been…

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