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Route to Market & Supply Chain Blog

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We are passionate about Route to Market and supply chain management and we are delighted to share our thoughts with you. We would like to hear from you too, so please comment on our posts or contact us.

FMCG, Drinks, Pharmaceuticals: Mind the performance gap

Dave Jordan Wed, May 07, 2014
I have recently returned from three days in London attending the Integrated Business Planning (IBP) Summit – more on that event in another blog. Now, I am not a frequent traveller in London or the UK in general for that matter so getting around is…

Integrated Supply Chain Planning – 1 Reason Why It Is Difficult

Michael Thompson Mon, Apr 14, 2014
In my previous two blogs on the subject, I outlined how producers (manufacturers) can achieve very significant improvements in the financial performance of their supply chains by a process of integration between the primary and secondary supply…

Integrated Supply Chain Planning – 4 Opportunities and 2 Quick Wins

Michael Thompson Wed, Apr 09, 2014
In my previous blog on the subject (Integrated Supply Chain Planning – The Number 1 Opportunity), I outlined how producers (manufacturers) can achieve very significant improvements in the financial performance of their supply chains by a process of…

Integrated Supply Chain Planning – The Number 1 Opportunity

Michael Thompson Mon, Apr 07, 2014
Enchange has been working with many FMCG and Pharmaceuticals multinationals for years on projects to improve their primary supply chains. We have also been working with many of the same companies on Route to Market (RTM) projects. For the sake of…

Is this the most perfect FMCG or Pharma or Drinks Supply Chain ever?

Dave Jordan Tue, Apr 01, 2014
I will not reveal the name of the organisation for obvious reasons but their Supply Chain is one very impressive, slick machine. Across the Source, Plan, Make and Deliver Supply Chain disciplines we can see excellence and leading edge systems and…

FMCG Route To Market (RTM) Distribution: Where did I put my keys?

Dave Jordan Wed, Mar 26, 2014
If you are male and own a car then you will have spoken these words at least once! If you do not have a dedicated place to hang your keys then they will be surely be misplaced at some stage. You might miss an important event, football match or at…

FMCG/Pharma Route To Market (RTM) & Jingle Bells

Dave Jordan Thu, Dec 19, 2013
Why not make sure your festivities don’t fizzle out as soon as January sales numbers arrive. Get into the spirit of Route To Market (RTM) Distribution right now with our take on Jingle Bells! Why are sales so low? I don’t know what to say We expect…

RTM New Year Sales Tactics for Electronics & Telecoms Producers

Dave Jordan Thu, Dec 05, 2013
The year-end Christmas rush is about to gear up once more. Despite the ropey economic conditions people will still find ways to spend as much money as possible – that they don’t have - over the holiday build up and the inevitable “everything must…

FMCG Drinks Distribution: Distributor & Producer route planning chaos

Dave Jordan Wed, Nov 06, 2013
As a general rule house or office numbering usually starts with number 1 at the start of the road nearest the city or town centre. Odd numbers on the left and even numbers on the right increase sequentially until the end of the road. In many…

FMCG Retailing/Supply Chains: corner shops to out of town superstores

Dave Jordan Wed, Sep 25, 2013
A couple of weeks ago senior management and I had to stay up late to collect the heiress and a very brave boyfriend from the airport around midnight. Unfortunately the low cost airline they were using did not live up to its speedy name and the…

FMCG/Pharma RTM: CEO's don’t hide! Face the reality of inefficiencies

Dave Jordan Wed, Sep 04, 2013
The CEO/GM/”head honcho” or whatever “big boss” is to the local company plans a visit to your territory. These events are usually planned well in advance to get fixed in the diaries of the senior people and if such a visit is a rarity you must…

FMCG Mergers & Acquisitions (M&A):Why acquired brands fail to deliver

Dave Jordan Wed, Aug 14, 2013
Let me get straight to the point on this one. Why do so many FMCG mrgers or acquisitions frequently result in the apparent death-knell of once proud and promising brands? I am not going to name any names but if you think about it there have been…

Month end sales peaking is alive and well in FMCG/Pharma-land.

Dave Jordan Thu, Aug 01, 2013
Imagine Manchester United needed to score 5 goals in the last match of the season to win the English Premier League yet they do not start attacking with any intent until the 80th minute. Or the England cricket team needing to take 6 wickets to win a…

FMCG Route To Market in D&E: Producer DC Errors Don’t Help

Dave Jordan Tue, Jul 30, 2013
“There is always somebody worse off than you” is a commonly rolled out piece of wisdom when somebody thinks life is unfair or hard. In reality this wisdom applies to all but the most unhealthy, unfortunate or poorest people on the planet but in the…

FMCG: Beer and Soft Drinks on shelf availability or not!

Dave Jordan Thu, Jul 25, 2013
In my local supermarket over the weekend I noticed something I had not seen or perhaps not noticed before. On the shelf I was expecting to relieve of my weekend beer was a propped up sign saying “We are sorry your choice is not available. We are…

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