Route to Market & Supply Chain Blog
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We are passionate about Route to Market and supply chain management and we are delighted to share our thoughts with you. We would like to hear from you too, so please comment on our posts or contact us.
FMCG & Pharma: Top 10 Tips for a Tip Top Supply Chain
Dave Jordan Mon, Jul 16, 2018
Only a few months into the year and I am hearing the same old complaints about the economy and business being in general ill health. However, there is a new recurring theme which popped up at various parties and gatherings over Easter; “my company…
Manage Supply Chain Expectations with Service Level Agreements (SLA)
Dave Jordan Wed, Jul 11, 2018
If you do not specifically agree on what is expected between two parties before you start a relationship then anything and everything but success is likely. You buy a new car and you get a contract that tells you what is covered by the guarantee and…
Supply Chain: A top 10 Supply Chain faux pas!
Dave Jordan Thu, Jun 28, 2018
I have just had one of those mornings. I missed the alarm and the 10-minute snooze and from then on everything went downhill. Jumped in the shower for a brief cleanse but then I realised there was no soap, not even a sliver. So, soaking wet I get…
Supply Chains - Whats do all those initialisms mean?
Dave Jordan Wed, Jun 27, 2018
Like many business functions Supply Chains use multiple initials and/or acronyms to describe various tasks they manage on a daily basis. Those not familiar with SC-speak will often sit bemused in meetings as various initials are quoted and debated…
FMCG Route To Market: Until debt do us part
Dave Jordan Wed, Jun 20, 2018
What about your company? Do you have great brands and brand awareness, a fantastic extended supply chain, an analytics package, tight financial control, top class HR, the best sales force, innovative marketing? If you tick all these boxes then life…
An FMCG Success Story; Focus on customers and enjoy the consumer benefits
Dave Jordan Mon, May 28, 2018
Once upon a time there was an FMCG company that I will refer to as “Foresight”. “Foresight” had spent many years and many Euros creating a slick inbound Supply Chain. Top class global, regional and collaborative buying Flexible manufacturing network…
CEO FMCG Letter to Santa Claus (aka Father Christmas) 2017
Dave Jordan Sun, Dec 17, 2017
Dear Father Christmas,, I have been a very good FMCG CEO this year, I promise. If you want, you can check with my colleagues and shareholders. They know how good I have been this year. Apart from the out of stocks of course, oh and the little…
An FMCG Distributor Is For Life & Not Just For Christmas
Dave Jordan Thu, Dec 14, 2017
Ok, so you are unlikley to see this on a car bumper sticker but FMCG Distributors will have a significant impact on your sales performance, probably your variable pay bonus and therefore your CEO aspirations! How have you treated your Distributors…
FMCG Route To Market Challenges; Learn from IKEA
Dave Jordan Sun, Nov 19, 2017
There is no excuse in visiting IKEA on a Sunday before watching 22 millionaires with daft hair styles kick a football around on live telly. The weather was cold and the air was full of autumn drizzle and as I turned into the car park the scale of…
Supply Chains – A second look: What do all those initials really mean?
Dave Jordan Wed, Feb 08, 2017
In common with many business functions Supply Chains adopt multiple initials and/or acronyms to describe various tasks and processes they manage on a daily basis. Those not familiar with SC-speak will often sit bemused as various initials are quoted…
An FMCG Distributor Is For Life: Not Just For Christmas
Dave Jordan Wed, Dec 21, 2016
Ok, so you are unlikley to see this on a car bumper sticker but FMCG Distributors will have a significant impact on your sales performance, probably your variable pay bonus and therefore your CEO aspirations! How have you treated your Distributors…
FMCG CEO 2016 Letter to Santa Claus (aka Father Christmas)
Dave Jordan Tue, Dec 20, 2016
Dear Santa, I have been a very good FMCG CEO this year, I promise. If you want, you can check with my shareholders. They know how good I have been this year. Apart from the out of stocks of course, oh and the little mistake when we had to write…
FMCG: What does S&OP bring to the party? Sales success of course!
Dave Jordan Thu, Sep 17, 2015
During my recent travels I met with two Sales (or Business Development Directors if you’re posh) from well known FMCG companies to discuss an assessment review of their Route To Market (RTM) networks. Surprisingly, neither was interested and gave a…
FMCG Route to Market – the Warehouse to Customer journey
Dave Jordan Wed, Sep 02, 2015
Your Supply Chain has been revised, optimised, transformed or even blue sky’d – yes, honestly have been present when this was used but managed to stifle a guffaw into a cup of hot chocolate. What a smooth running well oiled machine it has become.…
FMCG Drinks Route to Market – let’s get fizzical in CEE
Dave Jordan Wed, Aug 19, 2015
In a past life I ran the Supply Chain for an FMCG company in the 6 Gulf Co-Operation Council (GCC) countries plus Yemen in the Middle East. The Distribution model was one different legal entity per territory even for the largest market of Saudi…
