--- title: Supply Chains - Whats do all those initialisms mean? description: Understanding initials and acronyms used in FMCG/Drink/Pharma Supply Chains. image: https://supplychain.enchange.com/hs-fs/file-15791686-jpg/blog_images/sc-abbreviations-resized-600.jpg --- [Login](https://www.enchange.com/login/) - - - - [![Enchange](https://supplychain.enchange.com/hubfs/Enchange_October2019/Image/logo.png)](https://www.enchange.com/) # Route to Market & Supply Chain Blog # Supply Chains - Whats do all those initialisms mean? Posted by Dave Jordan on Wed, Jun 27, 2018 - [Tweet](https://twitter.com/share) Like many business functions Supply Chains use multiple initials and/or acronyms to describe various tasks they manage on a daily basis. Those not familiar with SC-speak will often sit bemused in meetings as various initials are quoted and debated and then usually blamed for some tenuous lost sale claimed by [Sales and Marketing](https://supplychain.enchange.com/bid/32769/Why-does-S-M-cause-so-much-pain-in-FMCG-businesses). Here we take a look at just a small selection of those initials. **SC** – Super Colleagues. Well, I may be biased but that is what you find is usually the case. [Supply Chain people](https://supplychain.enchange.com/bid/33408/Supply-Chain-What-s-That-All-About) have to react to wildly varying demands and impossible timings but more often than not they succeed to get stock in the right place at the right time. **SOP **- Secures Our Performance. If you do not follow an S&OP process and your business is doing well and is robust then a pat on the back is for you. If your business is struggling then you might consider the benefits of [S&OP](https://supplychain.enchange.com/bid/33597/Santa-Why-S-OP-is-Invaluable-at-Christmas) which can make all the difference. ![SC Abbreviations resized 600](https://supplychain.enchange.com/hs-fs/file-15791686-jpg/blog_images/sc-abbreviations-resized-600.jpg?width=254&height=184&name=sc-abbreviations-resized-600.jpg) **SAP** - Spreadsheets Are Preferred. A common problem in many businesses and what is also common is the number of CEO’s who believe [spreadsheets](https://supplychain.enchange.com/bid/32120/Do-Spreadsheets-Undermine-Your-ERP-in-FMCG) are not being used in their workplace! They probably are but what can you do about it? **IKA**- Irritating, Keep Away. In Western Europe the big name Key Accounts may well be the future of retailing in the FMCG sector but in many other parts of the world the reality is quite the reverse. Traditional Trade is a very important part of many businesses yet most fail to pay sufficient attention to the continued development and growth of the [TT](https://supplychain.enchange.com/bid/35167/FMCG-International-Key-Accounts-IKA-and-Traditional-Trade-TT) channel. **SKU** - Sales Keep Upping. Introducing new SKUs really should be a cross business decision taken within the context of S&OP and with sound financial analysis. Sadly, this does not happen very often as businesses [rack up lengthy ](https://supplychain.enchange.com/bid/25111/SKU-Proliferation-and-its-effect-on-your-FMCG-Customer-Service)SKU lists where the tail items do not even pay for themselves in turnover and/or profit. **KPI** - Keep People Interested. The old adage of “if you don’t measure it then you cannot improve it” is certainly true here. Be careful not to have too many KPI’s but make sure you have a small set which ensures everyone knows how they impact [team performance](https://supplychain.enchange.com/bid/28102/S-OP-Sails-Operational-Planning-Balanced-Scorecard) and results. Reward against the relevant KPIs and your staff will target them keenly. **3PLP** - 3 People Loading Products. Think long and had before outsourcing your [logistics operations to a 3rd party](https://supplychain.enchange.com/getting-to-grips-with-3pls-in-cee---free-download/). They may not be ready to take on your business seamlessly.  Prepare thoroughly and ensure you know exactly what you want from them and the relationship. A big step that is difficult to reverse so be very careful! **WMS** - Where’s My Stock? Your 3PLP partner should be left to run their own business as that is what you pay them for. However, you need to be involved in the [stock counting process](https://supplychain.enchange.com/bid/23819/Top-tips-to-improve-your-cycle-counting-avoid-suffering-stock-shock) or you will lose sales through out of stocks (OOS , there's another one) and experience costly year-end write offs. **4PLP** - 4 People Loading Products ………..but perhaps slightly faster? If you have successfully used 3PLPs for some time you might wish to take a look at what a [4PLP](https://supplychain.enchange.com/bid/24156/Fourth-Party-Logistics-what-this-means-for-your-Supply-Chain) can offer your business. This is not for everyone but can be very effective. **RTM** - Retail Takes Money. Whether your focus is on IKA or TT how you manage your distribution network will be a key driver of your success in the market place. It is a fact that companies spending time and effort getting their [TT distributor networks](https://supplychain.enchange.com/route-to-market-improvement-e-book-2nd-edition/) in good order are far more successful. There are many, many more initials used in Supply Chain but this set will do for a kick off so TTFN! Tags: [SKU](https://supplychain.enchange.com/topic/sku), [FMCG](https://supplychain.enchange.com/topic/fmcg), [Route to Market](https://supplychain.enchange.com/topic/route-to-market), [Dave Jordan](https://supplychain.enchange.com/topic/dave-jordan), [KPI](https://supplychain.enchange.com/topic/kpi), [Traditional Trade](https://supplychain.enchange.com/topic/traditional-trade), [S&OP](https://supplychain.enchange.com/topic/sop), [Logistics Management](https://supplychain.enchange.com/topic/logistics-management), [Distribution](https://supplychain.enchange.com/topic/distribution) ### Subscribe Here! ## Implementation Guide - 20 Steps to RtM Excellence [![cta-20-steps-implementation-guide-1](https://supplychain.enchange.com/hs-fs/hubfs/cta-20-steps-implementation-guide-1.png?width=336&name=cta-20-steps-implementation-guide-1.png)](https://supplychain.enchange.com/implementation-guide-to-20-steps-to-route-to-market-excellence) ## RtM Distributor Assessment Tool [![rtm-distributin-assessment-tool-enchange](https://supplychain.enchange.com/hs-fs/hubfs/rtm-distributin-assessment-tool-enchange.png?width=336&name=rtm-distributin-assessment-tool-enchange.png)](https://supplychain.enchange.com/analyse-the-performance-of-your-distributors---free-route-to-market-assessment-form) ## Distributor Assessment Guide [![distributor assessment guide-2](https://supplychain.enchange.com/hubfs/Enchange_October2019/Image/distributor%20assessment%20guide-2.webp)](https://supplychain.enchange.com/distributor-assessment-guide) ## 3rd Degree Partnership Guide [![3rd degree partnership download](https://supplychain.enchange.com/hubfs/Enchange_October2019/Image/3rd%20degree%20partnership%20download.webp)](https://supplychain.enchange.com/implementing-third-degree-partnerships-guide) ## Indirect Distribution: FMCG  Distributors vs. Wholesalers [![cta_ditributor-wholesale-download_sidebar](https://supplychain.enchange.com/hs-fs/hubfs/cta_ditributor-wholesale-download_sidebar.png?width=336&name=cta_ditributor-wholesale-download_sidebar.png)](https://supplychain.enchange.com/indirect-distribution-fmcg-distributors-vs.-wholesalers) ## 8 Steps to Drive Distributor Excellence ![cta-8-steps-distributor-excellence](https://supplychain.enchange.com/hs-fs/hubfs/cta-8-steps-distributor-excellence.png?width=336&name=cta-8-steps-distributor-excellence.png)   [![awrad](https://supplychain.enchange.com/hubfs/Enchange_October2019/Image/Supply-Chain-transparent_216px.png)](http://blog.feedspot.com/supply_chain_blogs/) ### Connect with Enchange Online ### Posts by Topics - 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