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Route to Market & Supply Chain Blog

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We are passionate about Route to Market and supply chain management and we are delighted to share our thoughts with you. We would like to hear from you too, so please comment on our posts or contact us.

FMCG Forecasting: Ice Cream, chocolate and pregnancy…….

Dave Jordan Wed, Oct 16, 2013
You will have to bear with me on this one. Do you know that on average 85% of expectant women suffer food cravings during pregnancy? Apparently, the top 5 are: Pickles 5% - yuk, that surprised me too. Cheese 11% - get those calories in. Crisps/chips…

FMCG Retailing/Supply Chains: corner shops to out of town superstores

Dave Jordan Wed, Sep 25, 2013
A couple of weeks ago senior management and I had to stay up late to collect the heiress and a very brave boyfriend from the airport around midnight. Unfortunately the low cost airline they were using did not live up to its speedy name and the…

Month end sales peaking is alive and well in FMCG/Pharma-land.

Dave Jordan Thu, Aug 01, 2013
Imagine Manchester United needed to score 5 goals in the last match of the season to win the English Premier League yet they do not start attacking with any intent until the 80th minute. Or the England cricket team needing to take 6 wickets to win a…

Telecoms Customer Service reputation ruined in seconds

Dave Jordan Wed, Jul 17, 2013
I recently wrote about how an airline dented its reputation with an overly fussy interpretation of on board baggage storage rules. In my poor customer service trilogy I now turn my attention to a well known global telecoms company. I will keep the…

Enchange RTM Fix-It Utilities 10 Professional for FMCG & Pharma

Dave Jordan Wed, May 08, 2013
Is your Route To Market (RTM) network sluggish? Does your system frequently stall and cause frustration? Sales performance not going to plan? Competitors streaking ahead of you? Is your boss at Corporate HQ giving you a rough time? What can you do?…

Enchange Publishes New Free to Download S&OP e-Book

Dave Jordan Thu, May 02, 2013
Whether your deployment of Sales & Operational Planning (S&OP) is as solid as a fine old Cheddar or is more like Emmental, you will benefit from This new free e-book. The Enchange S&OP e-book tells you what S&OP is, does, how it works and how to…

FMCG/Brewing parallel and counterfeit trade: Shades of greys

Dave Jordan Mon, Mar 11, 2013
Probably sitting at number 2 in the excuses offered when sales did not happen as planned is parallel or grey trade. Without doubt greys, “passing off” and counterfeits can have an impact on FMCG sales but I was surprised how they only became…

Top Secret: Special Agent Assignment: Spamfall and S&OP

Dave Jordan Mon, Feb 11, 2013
Secret Agent Jon D Beams glided through the polished corridors of HQ. Reaching his destination door he knocked and entered at the same time and introduced himself as Beams, Jon D Beams. The swooning Miss Cashnickel smiled a Colgate smile and without…

FMCG, Brewing & Pharmaceuticals: Try sharing 3PLPs

Dave Jordan Mon, Oct 15, 2012
The proposal by the UK and other Commonwealth governments to share diplomatic missions and facilities around the world is perhaps initially surprising but for once in the world of diplomacy, it makes great sense. When most of the activities taking…

Quarter 4 Opportunities for FMCG, Brewing and Pharma Companies

Dave Jordan Thu, Sep 27, 2012
Hold on a minute, how did we get to this time in the year? I know time appears to hasten as you grow older but this year has flown by. One minute we were eagerly awaiting the Olympics and now we heading directly into a northern hemisphere winter and…

FMCG/Fuel Forecast Accuracy: Forget Flying Fears

Dave Jordan Wed, Sep 12, 2012
I have just arrived back from a great holiday full of sun, sand, sea and sacks of candy-floss which inevitably inspired me to write. I was already in my late twenties when I first flew primarily due to an irrational fear of flying. As a conscious…

FMCG/Pharma; Olympic level performance or over-stocking the trade?

Dave Jordan Sun, Jun 17, 2012
The London Olympic Games 2012 are getting very close. The Olympic flame is on a tour of the UK before it finally (and hopefully on time) reaches the Olympic stadium to light the cauldron to mark the start of the games. As the flame has to pass…

Who is the stooge in your S&OP process?

Dave Jordan Fri, May 04, 2012
Laurel and Hardy, Morecambe and Wise, Abbott and Costello, Little and Large, Cameron and Clegg. These are examples of double acts where one party plays the straight/stooge and apparently serious man while the other plays the fool/jester. I admit I…

RTM: IKEA chaos theory and why you must optimise Sales Route Planning

Dave Jordan Tue, May 01, 2012
Ok, I know I should not have gone there. It was a Sunday and well before the live football on the TV. The weather was cold and the air was full of drizzle and as I turned off the roundabout the scale of the folly dawned on me; the IKEA car park was…

Sales & Operational Planning (S&OP) Village People Style

Dave Jordan Tue, Sep 13, 2011
You can, there's no need to feel down I said you can, pick your sales off the ground I said you can, stop running around There's no time to be unhappy You can, there's a process you know I said you can, when your sales don’t grow You know, you are…

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