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Route to Market & Supply Chain Blog

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We are passionate about Route to Market and supply chain management and we are delighted to share our thoughts with you. We would like to hear from you too, so please comment on our posts or contact us.

Practical Guide to SKU Complexity Reduction in the Premier League

Dave Jordan Mon, Jun 13, 2011
Previously I have looked at sku complexity in FMCG, Brewing and Pharmaceutical businesses and how it can affect customer service and profitability. This simple chart shows how you should be reviewing your sku portfolio to ensure your resources are…

Sales & Operational Planning (S&OP) in FMCG, Brewing, Pharma

Dave Jordan Tue, May 31, 2011
Did anyone hear the loud clanging noise on Tuesday around 14.30? The sound was similar to a very large church bell being struck by a huge iron bar and that bar was in the hands of Arnold Schwarzenegger. Arnie was also in a very bad mood! The noise…

7 Top Tips To Tip-Top Customer Service in FMCG, Drinks & Pharma

Dave Jordan Thu, Apr 28, 2011
Do FMCG, Drinks & Pharma Companies delude themselves on Customer Service? I think some may well be doing this and may or may not know it! Whatever service related KPI you measure the aim is designed to see how you are performing both internally and…

How Do Customers Perceive “Customer Service, Customer Care”?

Dave Jordan Thu, Apr 21, 2011
After two incidents (three really) of poor Customer Service on the same day I felt compelled to put fingers to keys and share the experience! All of you working in FMCG, Drinks or Pharma - amongst others – should look closely at how your Customer…

Top 10 Supply Chain New Year Resolutions: Making Progress?

Dave Jordan Tue, Apr 19, 2011
So, we have reached April and Q1 is already done and dusted; how were your results? Be honest, did you push, push, push to make last year’s final number and shoot yourself in the foot for Q1? From what I understand very few companies will have had a…

How would your FMCG or Pharma Supply Chain cope in a crisis?

Dave Jordan Thu, Mar 24, 2011
We have seen some terrible natural disasters recently. The large earthquakes in New Zealand and Japan have ruined lives and caused unbelievable devastation. When you add in the political unrest in several countries and the recent UN mandate on Libya…

10 Reasons Why NOT to Evaluate your FMCG/Pharma Route To Market

Dave Jordan Fri, Mar 11, 2011
The reasons and benefits for carrying out a professional review of your Distribution network are well documented. Most of the senior people I meet understand the value of such a programme but there is a sizeable minority holding opposing views.…

Essential Elements of FMCG/Pharma Route To Market (RTM) Success

Dave Jordan Mon, Mar 07, 2011
With Traditional Trade enjoying something of a revival due to the extended recession some savvy companies are sorting out their RTM distribution networks. This will provide an immediate advantage over competitors and once the recession cloud blows…

A Practical Guide to FMCG/Pharma SKU Complexity Reduction

Dave Jordan Mon, Feb 28, 2011
Get your business in shape to take advantage of the expected upturn in economic conditions by giving your sku list a thorough review. Few businesses are lucky to operate with just one or two monster skus but an excessive list of items on offer can…

Time to Spring Clean your Supply Chain in Brewing, Pharma & FMCG

Dave Jordan Mon, Feb 14, 2011
Is the market getting any better, really? Many big name companies have announced indifferent full year 2010 results recently and all caution about the continuing “difficult market conditions”. Ok, so 2010 has been put to bed but many will be paying…

Supply Chain, What’s That All About?

Dave Jordan Wed, Dec 01, 2010
Ok, I will admit to something. I started my career as an R&D type who helped bring FMCG products to the market. Nobody really knew how a product made the transition from bench top and pilot plant testing to the supermarket shelves. Somebody must…

The Top 10 Smash Hits of Warehousing & Logistics

Dave Jordan Tue, Nov 09, 2010
Hello pop pickers, this weeks’ top 10 smash hits in this important but often forgotten part of the Supply Chain. At number 10 is All Systems Go by Donna Summer – Do not cut costs on your WMS and avoid any untried local “specials”. Make sure all…

Do Spreadsheets Undermine Your ERP in FMCG?

Dave Jordan Mon, Oct 25, 2010
Despite what you might wish to believe the answer is probably, yes. You have invested heavily in brand spanking new ERP software and similarly heavily in some smart, young consultancy people to run the implementation. You will have spent some timing…

Where Have All The Pallets Gone? FMCG/Pharma Warehousing Capacity

Dave Jordan Wed, Oct 20, 2010
If you suffer from agoraphobia you should avoid visiting FMCG/ Pharmaceutical warehouses in CEE. Pre the banking and financial melt-down you would struggle to find any available space and certainly not in significant workable quantities. Not too…

FMCG/Pharma Mergers & Acquisitions and Supply Chains

Dave Jordan Tue, Oct 19, 2010
As we slowly (but surely?) emerge out of recession you can expect the number of M&A deals to rise. Many companies have tightened their belts and tried to ride out the economic storm but many have already gone to the wall and even more will follow.…

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