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Route to Market & Supply Chain Blog

FMCG Logistics, Transport, Trucks and Yorkie Bars

Posted by Dave Jordan on Mon, Apr 16, 2012

I like trucking, I like trucking, I like trucking and I like to truck.” Those of you who have not been on the planet very long and people who like hedgehogs will not be familiar with this Not The 9 O’clock News ditty from the UK in 1979-82. The sketch showed macho truck drivers ploughing across the country flattening hedgehogs and munching on the obligatory chocolate Yorkie. (I was thinking how much smaller the Yorkie is now and when I checked it is indeed 15g and 2 chunks lighter than when I had my own teeth!)

Some of the trucks we see on the roads today are extremely high tech, modern and comfortable. They incorporate the latest motoring technology as well as a degree of driver cab  luxury of which 1970’s Yorkie Man could only dream. Tachographs have been around for ages but they are now largely superceded by satellite navigation that can track transport and shipments in real time ensuring drivers obey the rules of the road and avoid taking possibly amorous diversions they would rather keep quiet!

Load security and integrity can be monitored by a whole host of sensors keeping close watch on temperature, humidity, security seals and how often the doors have been opened and where and when. You also see some crazy looking trucks where the tops have been streamlined to cut down wind resistance and contributing to a green Supply Chain. Everything sounds hunky dory then as these modern juggernauts criss-cross the motorway network delivering chemicals, spares or finished goods for FMCG and other sectors. Well, if you look towards the east of Europe you will find that Yorkie Man and his crumbling kit are alive and well.

Trucking in CEE Netsize resized 600Yes, there are large fleets of top class modern equipment in CEE serving the internal country needs and of import and export to the EU. However, there remain a large number of smaller operators and owner-drivers who have not invested and upgraded to suit the needs of the modern transport trade. Again, there are some good examples but far too many are still using gas guzzling, fume spewing, unsafe vehicles that may be transporting your goods. Remember, when a truck delivers your product they form part of your face to the customer.

Too many vehicles – well, 1 is too many isn’t it? – are operating on less than perfect road infrastructures with bald tyres, broken lights, poor load security and on borrowed time. Couple these failings with indifferent driving skills and you have a recipe for a trucking disaster.

In particular, producer companies in those countries waiting to join the EU should take a look at how they move goods around and start thinking about forcing an upgrade before the Yorkie gets even smaller.

Tags: Logistics Service Provider, Dave Jordan, Humour, Pharma, Supply Chain, CEE, Logistics Management, Low Carbon

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