---
title: "Balanced Scorecard: Keeping Track of Supply Chain Performance"
description: How a Balanced Scorecard of KPIs helps FMCG, Drinks and Pharma Businesses succeed.
image: https://supplychain.enchange.com/hs-fs/file-15787059-jpg/blog_images/kpi_copy-resized-600.jpg
---

[Login](https://www.enchange.com/login/)

- <https://www.facebook.com/138410649520566>
- <https://twitter.com/improvesc>
- <https://www.linkedin.com/company/enchange>
- <https://supplychain.enchange.com>

[![Enchange](https://supplychain.enchange.com/hubfs/Enchange_October2019/Image/logo.png)](https://www.enchange.com/)

# Route to Market & Supply Chain Blog

# Balanced Scorecard: Keeping Track of Supply Chain Performance

Posted by Dave Jordan on Wed, Mar 07, 2012

- [Tweet](https://twitter.com/share)

How do you keep track of Supply Chain performance within your FMCG, Brewing or Pharmaceutical business? You do, don’t you? If you are not measuring KPIs then perhaps you should stop here, [read this KPI piece](http://www.enchange.com/services/supply-chain-change/supply-chain-kpis-and-balanced-scorecard) and then pop back and carry.

You can measure and report in many formats as long as you measure appropriate KPIs for your business. One of the most pointless tasks is calculating and reporting a “KPI” which is in fact worthless and of no interest. Colleagues in Sales & Marketing usually assume they are immune from KPIs as they gleefully sit back and let the Supply Chain guy take the flak at Board meetings. In reality however, the actions of everyone in the company must be reflected in one or more KPIs. If there is anyone in your business who is not impacting a KPI in some way then perhaps you might consider a minor staff reduction!

The following is a demonstration example of a Balanced Scorecard of business KPIs. While many are indeed Supply Chain related you need only look at Sales Forecast Accuracy to see how other departments can influence that measurement to a far greater extent. KPIs are designed (usually 2 or 3 per scorecard quadrant) and presented within the company Scorecard.  Target performance threshold levels are agreed (RAG – Red, Amber, Green) and presented monthly within the S&OP process. 

![Supply Chain KPIs](https://supplychain.enchange.com/hs-fs/file-15787059-jpg/blog_images/kpi_copy-resized-600.jpg?width=524&height=296&name=kpi_copy-resized-600.jpg)

There will undoubtedly be more PIs calculated around the business but those in the scorecard really must be the priorities.

The use of simple colour notation allows business managers to see exactly where problems exist allowing them to focus resources. Conversely, you quickly see what is going well and where you might have to raise the bar to maintain and improve further.

Whatever design you use it does not really matter but:

1. You must measure KPIs relevant to your overall business performance.
2. You must report them promptly and widely.
3. They must be discussed at the top table.
4. You must review and delete/insert new KPIs as the business need develops.
5. You must ensure the targets are stretching but achievable as a constant red display is demotivating.

While KPI stands for Key Performance Indicator it could easily be considered as [Keep People Interested](https://supplychain.enchange.com/bid/35622/FMCG-Supply-Chain-What-do-all-those-initials-really-mean)!

 Tags: [Brewing & Beverages](https://supplychain.enchange.com/topic/brewing-beverages), [FMCG](https://supplychain.enchange.com/topic/fmcg), [Dave Jordan](https://supplychain.enchange.com/topic/dave-jordan), [Performance Improvement](https://supplychain.enchange.com/topic/performance-improvement), [Pharma](https://supplychain.enchange.com/topic/pharma), [KPI](https://supplychain.enchange.com/topic/kpi), [S&OP](https://supplychain.enchange.com/topic/sop)

### Subscribe Here!

## Implementation Guide - 20 Steps to RtM Excellence

[![cta-20-steps-implementation-guide-1](https://supplychain.enchange.com/hs-fs/hubfs/cta-20-steps-implementation-guide-1.png?width=336&name=cta-20-steps-implementation-guide-1.png)](https://supplychain.enchange.com/implementation-guide-to-20-steps-to-route-to-market-excellence)

## RtM Distributor Assessment Tool

[![rtm-distributin-assessment-tool-enchange](https://supplychain.enchange.com/hs-fs/hubfs/rtm-distributin-assessment-tool-enchange.png?width=336&name=rtm-distributin-assessment-tool-enchange.png)](https://supplychain.enchange.com/analyse-the-performance-of-your-distributors---free-route-to-market-assessment-form)

## Distributor Assessment Guide

[![distributor assessment guide-2](https://supplychain.enchange.com/hubfs/Enchange_October2019/Image/distributor%20assessment%20guide-2.webp)](https://supplychain.enchange.com/distributor-assessment-guide)

## 3rd Degree Partnership Guide

[![3rd degree partnership download](https://supplychain.enchange.com/hubfs/Enchange_October2019/Image/3rd%20degree%20partnership%20download.webp)](https://supplychain.enchange.com/implementing-third-degree-partnerships-guide)

## Indirect Distribution: FMCG  Distributors vs. Wholesalers

[![cta_ditributor-wholesale-download_sidebar](https://supplychain.enchange.com/hs-fs/hubfs/cta_ditributor-wholesale-download_sidebar.png?width=336&name=cta_ditributor-wholesale-download_sidebar.png)](https://supplychain.enchange.com/indirect-distribution-fmcg-distributors-vs.-wholesalers)

## 8 Steps to Drive Distributor Excellence

![cta-8-steps-distributor-excellence](https://supplychain.enchange.com/hs-fs/hubfs/cta-8-steps-distributor-excellence.png?width=336&name=cta-8-steps-distributor-excellence.png)

 

[![awrad](https://supplychain.enchange.com/hubfs/Enchange_October2019/Image/Supply-Chain-transparent_216px.png)](http://blog.feedspot.com/supply_chain_blogs/)

### Connect with Enchange Online

<https://supplychain.enchange.com/rss.xml> <https://www.facebook.com/138410649520566> <https://twitter.com/ImproveSC>

### Posts by Topics

- [Dave Jordan (432)](https://supplychain.enchange.com/topic/dave-jordan)
- [FMCG (386)](https://supplychain.enchange.com/topic/fmcg)
- [Supply Chain (249)](https://supplychain.enchange.com/topic/supply-chain)
- [S&OP (226)](https://supplychain.enchange.com/topic/sop)
- [Route to Market (202)](https://supplychain.enchange.com/topic/route-to-market)
- [Forecasting & Demand Planning (177)](https://supplychain.enchange.com/topic/forecasting-demand-planning)
- [Performance Improvement (175)](https://supplychain.enchange.com/topic/performance-improvement)
- [Distribution (141)](https://supplychain.enchange.com/topic/distribution)
- [Traditional Trade (114)](https://supplychain.enchange.com/topic/traditional-trade)
- [Sales (112)](https://supplychain.enchange.com/topic/sales)
- [CEO (111)](https://supplychain.enchange.com/topic/ceo)
- [Inventory Management & Stock Control (105)](https://supplychain.enchange.com/topic/inventory-management-stock-control)
- [Humour (94)](https://supplychain.enchange.com/topic/humour)
- [Brewing & Beverages (88)](https://supplychain.enchange.com/topic/brewing-beverages)
- [Michael Thompson (88)](https://supplychain.enchange.com/topic/michael-thompson)
- [Pharma (84)](https://supplychain.enchange.com/topic/pharma)
- [RTM Assessment Tool (83)](https://supplychain.enchange.com/topic/rtm-assessment-tool)
- [RTM (77)](https://supplychain.enchange.com/topic/rtm)
- [RtM Strategy (74)](https://supplychain.enchange.com/topic/rtm-strategy)
- [Logistics Management (71)](https://supplychain.enchange.com/topic/logistics-management)
- [CEE (67)](https://supplychain.enchange.com/topic/cee)
- [Ross Marie (64)](https://supplychain.enchange.com/topic/ross-marie)
- [20 Steps to RtM Excellence (63)](https://supplychain.enchange.com/topic/20-steps-to-rtm-excellence)
- [Customer service (63)](https://supplychain.enchange.com/topic/customer-service)
- [KPI (61)](https://supplychain.enchange.com/topic/kpi)
- [SKU (57)](https://supplychain.enchange.com/topic/sku)
- [Logistics Service Provider (48)](https://supplychain.enchange.com/topic/logistics-service-provider)
- [Cost Reduction (37)](https://supplychain.enchange.com/topic/cost-reduction)
- [Retail (37)](https://supplychain.enchange.com/topic/retail)
- [Supply Chain House (36)](https://supplychain.enchange.com/topic/supply-chain-house)
- [supply chain excellence (35)](https://supplychain.enchange.com/topic/supply-chain-excellence)
- [Doing Business in Africa (31)](https://supplychain.enchange.com/topic/doing-business-in-africa)
- [ERP/SAP (30)](https://supplychain.enchange.com/topic/erp-sap)
- [Supply Chain Analytics (30)](https://supplychain.enchange.com/topic/supply-chain-analytics)
- [Christmas (28)](https://supplychain.enchange.com/topic/christmas)
- [Integrated Business Planning (28)](https://supplychain.enchange.com/topic/integrated-business-planning)
- [The ABC of RtM (27)](https://supplychain.enchange.com/topic/the-abc-of-rtm)
- [Interim Management (22)](https://supplychain.enchange.com/topic/interim-management)
- [Promotions (22)](https://supplychain.enchange.com/topic/promotions)
- [Manufacturing Footprint (18)](https://supplychain.enchange.com/topic/manufacturing-footprint)
- [IT (12)](https://supplychain.enchange.com/topic/it)
- [3PL (10)](https://supplychain.enchange.com/topic/3pl)
- [Information (10)](https://supplychain.enchange.com/topic/information)
- [Order to Cash (10)](https://supplychain.enchange.com/topic/order-to-cash)
- [Logistica Management (9)](https://supplychain.enchange.com/topic/logistica-management)
- [Mergers & Acquisitions (9)](https://supplychain.enchange.com/topic/mergers-acquisitions)
- [Telecoms (9)](https://supplychain.enchange.com/topic/telecoms)
- [4PL (6)](https://supplychain.enchange.com/topic/4pl)
- [Compliance (6)](https://supplychain.enchange.com/topic/compliance)
- [ERP (6)](https://supplychain.enchange.com/topic/erp)
- [Transportation (6)](https://supplychain.enchange.com/topic/transportation)
- [3PLP (5)](https://supplychain.enchange.com/topic/3plp)
- [Communication (5)](https://supplychain.enchange.com/topic/communication)
- [Sourcing (5)](https://supplychain.enchange.com/topic/sourcing)
- [Keith Marshall (4)](https://supplychain.enchange.com/topic/keith-marshall)
- [Outsourcing (4)](https://supplychain.enchange.com/topic/outsourcing)
- [Spare Parts (4)](https://supplychain.enchange.com/topic/spare-parts)
- [Stefan Cucu (4)](https://supplychain.enchange.com/topic/stefan-cucu)
- [Vietnam (4)](https://supplychain.enchange.com/topic/vietnam)
- [covid19 (4)](https://supplychain.enchange.com/topic/covid19)
- [Balanced Scorecard (3)](https://supplychain.enchange.com/topic/balanced-scorecard)
- [DIY (3)](https://supplychain.enchange.com/topic/diy)
- [DRS (3)](https://supplychain.enchange.com/topic/drs)
- [Digital (3)](https://supplychain.enchange.com/topic/digital)
- [Production Planning (3)](https://supplychain.enchange.com/topic/production-planning)
- [Ratib Ratib (3)](https://supplychain.enchange.com/topic/ratib-ratib)
- [Recovery (3)](https://supplychain.enchange.com/topic/recovery)
- [SUPPLY PLANNING (3)](https://supplychain.enchange.com/topic/supply-planning)
- [Andy Dixon (2)](https://supplychain.enchange.com/topic/andy-dixon)
- [IBP (2)](https://supplychain.enchange.com/topic/ibp)
- [Low Carbon (2)](https://supplychain.enchange.com/topic/low-carbon)
- [Planning (2)](https://supplychain.enchange.com/topic/planning)
- [Private Equity (2)](https://supplychain.enchange.com/topic/private-equity)
- [Supply Chain Strategy (2)](https://supplychain.enchange.com/topic/supply-chain-strategy)
- [WMS (2)](https://supplychain.enchange.com/topic/wms)
- [Warehousing (2)](https://supplychain.enchange.com/topic/warehousing)
- [Wholesale (2)](https://supplychain.enchange.com/topic/wholesale)
- [Agrochemicals (1)](https://supplychain.enchange.com/topic/agrochemicals)
- [Aristide Kouame (1)](https://supplychain.enchange.com/topic/aristide-kouame)
- [CONSULTING (1)](https://supplychain.enchange.com/topic/consulting)
- [Deposit Recovery Scheme (1)](https://supplychain.enchange.com/topic/deposit-recovery-scheme)
- [Dianna Vorpagel (1)](https://supplychain.enchange.com/topic/dianna-vorpagel)
- [Dumisani Siziba (1)](https://supplychain.enchange.com/topic/dumisani-siziba)
- [Food (1)](https://supplychain.enchange.com/topic/food)
- [HR (1)](https://supplychain.enchange.com/topic/hr)
- [INNOVATION (1)](https://supplychain.enchange.com/topic/innovation)
- [Make (1)](https://supplychain.enchange.com/topic/make)
- [Manufacturing (1)](https://supplychain.enchange.com/topic/manufacturing)
- [Refillable PET (1)](https://supplychain.enchange.com/topic/refillable-pet)
- [Scheduling (1)](https://supplychain.enchange.com/topic/scheduling)
- [WASTE (1)](https://supplychain.enchange.com/topic/waste)
- [finance (1)](https://supplychain.enchange.com/topic/finance)
- [procurement (1)](https://supplychain.enchange.com/topic/procurement)

[See all](https://supplychain.enchange.com/bid/52069/Balanced-Scorecard-Keeping-Track-of-Supply-Chain-Performance#)

Enchange Registered office: 2 Piries Place, Horsham, West Sussex, RH12 1EH, UK.   Enchange Limited is a company registered in England and Wales with company number 2862912.  Enchange VAT number: 528 7834 08    
                                                                                

©2019 Enchange Ltd. All rights reserved [Privacy Policy](https://www.enchange.com/privacy-policy) [Cookies](https://www.enchange.com/cookie-policy/)