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Route to Market & Supply Chain Blog

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We are passionate about Route to Market and supply chain management and we are delighted to share our thoughts with you. We would like to hear from you too, so please comment on our posts or contact us.

FMCG CEO appears on Supply Chain Mastermind

Dave Jordan Thu, Jun 13, 2013
Cue the famously ominous theme music, "Approaching Menace" by the British composer Neil Richardson. A hushed, shadowy, darkened studio. Contestant number one leaves his competitors in the dark and walks in a moving beam of light to the famous black…

Making a bid for improved FMCG Forecast Accuracy Levels

Dave Jordan Tue, Jun 04, 2013
When a company asks me to take a look at their S&OP process yet boasts a Forecast Accuracy (FA) of 98%, alarm bells are immediately sound. If you are at a genuine level of 98% then of course there is a little more incremental improvement possible…

Paws for thought: FMCG Inventory Shrinkage and Control

Dave Jordan Wed, May 29, 2013
Do you find yellow dog biscuits stuffed in your window frames? Well, I’d expect such occurrences to be as rare as a squirrel with a nut allergy but I find it all the time. The house in Romania has mosquito nets on the windows as the summers are…

FMCG/Pharma IT: The Supply Chain of the Future?

Dave Jordan Thu, May 23, 2013
Do you agree that Supply Chains seem to evolve very, very slowly? I cannot recall any major ground-breaking innovation in recent times. Yes, we have had bar-coding, RFID and S&OP etc but nothing that sticks out as significant or a major leap…

FMCG/Pharma Customer Service: Ensuring Producer Value For Money

Dave Jordan Tue, May 21, 2013
You have completed your weekly shop at one of the well-known International Key Accounts (IKA). Pushing your trolley around the well stocked aisles you selected what you needed and piled up the goodies. A full trolley this week as there were several…

Trouble brewing or has the extended beer Supply Chain lost its fizz?

Dave Jordan Thu, May 16, 2013
During the summer months I am partial to a pint of the foaming ale with a solid, woody name like Woods Quaff served from a hand-pulled pump. Add a bag of pork scratchings and a village green cricket match and there you have what would approach the…

Enchange RTM Fix-It Utilities 10 Professional for FMCG & Pharma

Dave Jordan Wed, May 08, 2013
Is your Route To Market (RTM) network sluggish? Does your system frequently stall and cause frustration? Sales performance not going to plan? Competitors streaking ahead of you? Is your boss at Corporate HQ giving you a rough time? What can you do?…

Marathon v Snickers: How fast is your FMCG Supply Chain?

Dave Jordan Thu, May 02, 2013
For people of a certain age from the UK the high calorie, nutty chocolate bar in a brown-blue-yellow wrapper made by Mars Inc will always be a Marathon (before you ask, the USA Marathon was a Curly-Wurly type product). Snickers just does not work…

FMCG/Pharma Supply Chains: Is face to face communication dead?

Dave Jordan Mon, Apr 29, 2013
I took a look at how technology has changed the way Supply Chains work in a previous blog. During my recent trip to foreign parts – yes, Birkenhead and most of UK is foreign to me now – I saw modern technology in action like I have never seen before…

FMCG/Brewing/Pharma Factories : Manufacturing Golden Rules

Dave Jordan Thu, Apr 25, 2013
When I was managing an FMCG factory in Saudi Arabia one of the most frustrating challenges was the lack of factory capability understanding of Sales & Marketing colleagues and some detached Board members. People who have never worked in factories…

FMCG/Brewing/Pharma S&OP:Is Stodgy & ‘Orrible Pasta on your menu

Dave Jordan Mon, Apr 22, 2013
I spent Easter in UK suffering the bitter cold, visiting the heiress and once more watching Tranmere Rovers lose live. Whether on TV or in person I have not seen them win for several years now so I am developing a jinx complex. This season they have…

FMCG S&OP: Winning the Oxford-Cambridge University Boat Race

Dave Jordan Mon, Apr 15, 2013
The Oxford versus Cambridge University boat race took place at the end of March and Oxford emerged as the victors. This is an historic event which has taken place every year since 1829 with the exception of the 2 World Wars and teams have contained…

SKU complexity, on shelf availability & the race for the White House?

Dave Jordan Thu, Apr 11, 2013
I have tried to understand how the USA presidential election system works and even after several elections I still struggle.The last few months when it comes down to one against one is fairly straightforward but the earlier jostling for position is…

An FMCG/Drinks marriage made in co-pack heaven – not!

Dave Jordan Thu, Mar 28, 2013
A word that strikes fear into even the most hardened FMCG/Brewing/Pharmaceutical business professionals. A similar reaction occurs when heard in the context of family discussions about investments, celebrations and holidays. Can you guess the word…

Big name FMCG/Drinks brands; the risk of car boot sale retailing

Dave Jordan Thu, Mar 21, 2013
I regularly rattle on about how poor sales forecasting or dire planning or the absence of S&OP causes untold grief to FMCG, Brewing and Pharmaceutical companies. Of course, these failings and many others certainly result in lost sales, write offs,…

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