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Route to Market & Supply Chain Blog

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We are passionate about Route to Market and supply chain management and we are delighted to share our thoughts with you. We would like to hear from you too, so please comment on our posts or contact us.

FMCG SKU Proliferation: You DON'T need lost sales in Q4

Dave Jordan Mon, Nov 13, 2017
Extra SKUs sneak onto price lists when nobody is looking. Sales & Marketing colleagues prefer new launches with lengthy SKU lists different flavours, different sizes, different colours, new packaging etc. How many shelf facings do they want? How do…

Global FMCG Supply Chain Transformed by Analytics

Dave Jordan Wed, Apr 05, 2017
The Challenge A leading global FMCG company undertook an aggressive supply chain improvement programme across 150 markets. The objective was 100% alignment of worldwide operational activities with company strategy and objectives. Not an…

Logistics Outsource Tendering in CEE - Top 7 Hazards

Dave Jordan Wed, Nov 16, 2016
This process can be straight forward but a little extra care and knowledge will ensure you achieve the best warehousing and/or transport solution for your business. Just a quick reality check, do you need to outsource? Before embarking on a…

FMCG – Hunkering down for Supply Chain Analytics

Dave Jordan Wed, Aug 24, 2016
Have you ever “hunkered down”? I remember being asked to hunker down during a supply chain training course many years ago and I had no idea what I was supposed to do. Eventually I had to ask as failing to follow the hunker downwards request appeared…

Frock Stocks & FMCG Supply Chain Inventory Decisions

Dave Jordan Thu, Aug 04, 2016
Senior Management has been on quite a shopping spree over the last few months taking advantage of various big name high street stores that have lost their lustre and even their premises in some cases. The demise of these familiar UK brands has…

Postman Pat, Postman Pat, Postman Pat & his Supply Chain hat

Dave Jordan Wed, Jul 06, 2016
I recently peeped outside of the FMCG and Pharmaceutical world and took a look at the amount of empty beds in the National Health Service in UK and how a little alternative thinking plus basic demand and supply planning expertise could improve bed…

FMCG: Will retailing the Amazon way see off the discounters?

Dave Jordan Wed, Oct 14, 2015
Romania has not yet bought into online FMCG supermarket retailing in a big way. There have been some trials, tribulations and a few errors but online retailing here is this nothing like on the scale seen in UK, for example. As a tourist in…

FMCG Success Story: Focus on Customers - see the Benefits

Dave Jordan Wed, Oct 07, 2015
Once upon a time there was an FMCG company that I will refer to as “Foresight”. “Foresight” had spent many years and many Euros creating an acknowledged slick Supply Chain. Top class regional and global buying Flexible and cost effective factory…

FMCG Supply Chain & the Rugby World Cup

Dave Jordan Wed, Sep 09, 2015
The Rugby World Cup is upon us once more and this time it is in the northern hemisphere and in UK. Therefore rain can be expected throughout the tournament. Rugby is a strange sport in some ways. The forwards are the incredibly big blokes (yes, and…

FMCG SKU Complexity E-book: Free Download

Dave Jordan Wed, Feb 18, 2015
The English dictionary lists the definition of complexity as “the state or quality of being intricate or complicated: an issue of great complexity”. Wikipedia defines complexity in great detail and starts with “In general usage, complexity tends to…

FMCG Retailers: IKAs need to get their own Supply Chain act together

Dave Jordan Wed, Jan 21, 2015
A sweeping generalisation I know, but generally Supply Chain Directors who serve International Key Account (IKA) customers are small in stature. This is not by way of genetics or natural selection; it is just the simple physical result of being…

FMCG: New Top Ten Supply Chain Improvement Resolutions for 2015

Dave Jordan Wed, Jan 07, 2015
Insanity: doing the same thing over and over again and expecting different results. Albert Einstein How many of you will be reaching for an electric cigarette or giving up smoking altogether for the New Year? How long will it be before visits to the…

FMCG Supply Chains - For Whom the Bell Tolls in Romania?

Stefan Cucu Thu, Oct 30, 2014
We hadn’t seen R. in the last three years. Now this happened in the middle of the street and after the kisses and hugs, the usual ‘how do you do’ followed. People were pushing us angrily, a clear sign that we had to continue this conversation…

FMCG Supply Chain Insights - In trust we trust!

Stefan Cucu Fri, Sep 05, 2014
No, I’m not suggesting we should start printing Supply Chain bank notes but if these were ever introduced, they would certainly need to contain the phrase above. Or just imagine introducing a new KPI: the trust level inside your Supply Chain, a…

Customer Service: How to get it right and how to get it badly wrong

Dave Jordan Wed, Aug 27, 2014
Just returned from a holiday in Spain. Thinking about it, our trips to UK do not really count as holidays as they inevitably involve moving heavy boxes up and downstairs as the heiress (click here for unashamed plug of heiress art work) changes…

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