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Route to Market & Supply Chain Blog

Welcome to our blog!

We are passionate about Route to Market and supply chain management and we are delighted to share our thoughts with you. We would like to hear from you too, so please comment on our posts or contact us.

Retail Outlet Classification in RtM Strategy, an Essential Element or a Complete Waste of Time?

Ross Marie Thu, Nov 01, 2018
Firstly, what is Outlet Classification? It is a process of segmenting every individual outlet, meaning every point of purchase, based on a set of company specific agreed criteria that you will design, e.g. volume, location, consumer profile,…

Distributor Assessment Essentials to Deliver Sales Growth and Improve RtM Strategy

Ross Marie Fri, Oct 12, 2018
Welcome to Step 3 of the 20 Steps to Route to Market Excellence. You can read more about the overall model and the steps I have already discussed here. The third step is ‘Distributor Assessment’. Whether you are looking to build a RtM strategy from…

Supply Chains - Whats do all those initialisms mean?

Dave Jordan Wed, Jun 27, 2018
Like many business functions Supply Chains use multiple initials and/or acronyms to describe various tasks they manage on a daily basis. Those not familiar with SC-speak will often sit bemused in meetings as various initials are quoted and debated…

Time to Spring Clean your Supply Chain in FMCG?

Dave Jordan Thu, Mar 22, 2018
Are market conditions getting any better, really? Many big name companies are heading for indifferent full year 2017 results and all caution about the continuing “difficult market conditions”. Ok, so 2017 has been put to bed but many will be paying…

A Practical Guide to FMCG SKU Complexity Reduction 

Dave Jordan Tue, Mar 20, 2018
If your business is struggling to cope with day to day sales while managing innovation and range extensions then give your SKU list a thorough review. Not just a cursory glance but a scientific evaluation of what brings in the profit and what eats…

FMCG SKU Proliferation: You DON'T need lost sales in Q4

Dave Jordan Mon, Nov 13, 2017
Extra SKUs sneak onto price lists when nobody is looking. Sales & Marketing colleagues prefer new launches with lengthy SKU lists different flavours, different sizes, different colours, new packaging etc. How many shelf facings do they want? How do…

Supply Chains – A second look: What do all those initials really mean?

Dave Jordan Wed, Feb 08, 2017
In common with many business functions Supply Chains adopt multiple initials and/or acronyms to describe various tasks and processes they manage on a daily basis. Those not familiar with SC-speak will often sit bemused as various initials are quoted…

UK NHS Supply Chain: bed-busting benefits of patient SKUs

Dave Jordan Wed, Jun 29, 2016
Some time ago I looked at the often dreadful customer service offered by FMCG and Telecoms companies in CEE. Of course, this avoidable malaise is not restricted to that part of the world. After being in UK for a few weeks I have experienced really…

Why S&OP and IBP are invaluable all year round but especially at Christmas

Dave Jordan Wed, Dec 09, 2015
All rather too quickly Noddy Holder is already gargling on the festive gravel. Roy Wood and Wizard are wishing we could grossly over eat and drink on 365 or 366 days of the year and although they never met, Bowie and Bing are dueting about peace on…

FMCG SKU Proliferation: How this affects your Customer Service

Dave Jordan Wed, May 13, 2015
FMCG SKUs sneak onto price lists when nobody is looking! Sales & Marketing colleagues prefer new launches to have lengthy lists of SKUs; different flavours, different sizes, different colours, different shapes. How many shelf facings do they want…

FMCG SKU Complexity E-book: Free Download

Dave Jordan Wed, Feb 18, 2015
The English dictionary lists the definition of complexity as “the state or quality of being intricate or complicated: an issue of great complexity”. Wikipedia defines complexity in great detail and starts with “In general usage, complexity tends to…

FMCG Opportunity: Time to Spring Clean your Supply Chain

Dave Jordan Wed, Jan 14, 2015
Is the market getting any better, really? Many big name companies have announced indifferent Q4/Christmas results recently and all caution about the continuing "difficult market conditions”. Ok, so 2014 has been put to bed financially but many will…

FMCG: New Top Ten Supply Chain Improvement Resolutions for 2015

Dave Jordan Wed, Jan 07, 2015
Insanity: doing the same thing over and over again and expecting different results. Albert Einstein How many of you will be reaching for an electric cigarette or giving up smoking altogether for the New Year?  How long will it be before visits to…

FMCG Drinks and disastrous extended Supply Chain overstocking

Dave Jordan Wed, Jan 29, 2014
I don’t know why I looked this up now but I did. Do you remember the Icelandic volcano that erupted in 2010 and caused so much havoc to supply chains in and around Europe? Most people do as they were affected in some way either in professional or…

Fergie Out: Moyes In – FMCG SKU Complexity......

Dave Jordan Mon, May 13, 2013
This latest blog is unashamedly about football or soccer depending on where you live, but with a Supply Chain related theme. If football -the correct term, actually – is not your cup of steaming Lipton then thanks for clicking and see you next time.…

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