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Route to Market & Supply Chain Blog

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We are passionate about Route to Market and supply chain management and we are delighted to share our thoughts with you. We would like to hear from you too, so please comment on our posts or contact us.

FMCG Distribution: Route Planning & IKEA Shopping Chaos

Dave Jordan Wed, Apr 29, 2015
Ok, I know I should not have gone there. It was Sunday and well before the live Premier League football on the TV. The weather was cold, the air was full of drizzle and as I turned off the overgrown roundabout the scale of my folly dawned; the IKEA…

FMCG Distributors: 7 Ways to avoid inventory overstocking

Dave Jordan Wed, Apr 08, 2015
If you still rely on Traditional Trade (TT) distribution for a significant part of your business then read on! Over-stocking Distributors happens by stealth and the consequences creep up on you until suddenly and without warning you hit a brick wall…

FMCG Supply Chain: The Top 10 Smash Hits (with a twist)

Dave Jordan Wed, Mar 25, 2015
The worlds of Supply Chain and popular music may be strange bed fellows but if you look closely you will see many a smash hit have a supply chain theme. Let us take a tongue-in-cheek look at the latest Supply Chain charts. I Want My ERP – Sting is…

FMCG Shades of Greys: Parallel & Counterfeit Trade

Dave Jordan Wed, Feb 25, 2015
Probably sitting at number two in the most popular excuses offered when FMCG sales did not happen as planned is parallel or grey trade. Without doubt greys, “passing off” and counterfeits can have an impact on FMCG sales but I was surprised how they…

FMCG SKU Complexity E-book: Free Download

Dave Jordan Wed, Feb 18, 2015
The English dictionary lists the definition of complexity as “the state or quality of being intricate or complicated: an issue of great complexity”. Wikipedia defines complexity in great detail and starts with “In general usage, complexity tends to…

Free FMCG Route to Market Improvement E-book

Dave Jordan Wed, Feb 11, 2015
Do you need to improve the availability of your products in the Traditional Trade? Do you know the strengths and weaknesses of your distributor network? Do you know what really happens after your products leave the warehouse? Is your network managed…

FMCG: Free Sales & Operational Planning (S&OP) e-Book

Dave Jordan Wed, Feb 04, 2015
Whether your deployment of Sales & Operational Planning (S&OP) is as solid as fine old Cheddar or is more like Emmental after a rodent rampage, you will benefit from this free e-book. The Enchange S&OP e-book tells you what S&OP is, what S&OP does,…

FMCG Route to Market Distribution: Free Distributor Assessment Tool

Dave Jordan Wed, Jan 28, 2015
FMCG producers are often far too ready to blame their Distributors when sales do not go to plan and targets are not met. However, it is rarely all their fault particularly if producers are not clear on what is expected. To help Producers understand…

FMCG Retailers: IKAs need to get their own Supply Chain act together

Dave Jordan Wed, Jan 21, 2015
A sweeping generalisation I know, but generally Supply Chain Directors who serve International Key Account (IKA) customers are small in stature. This is not by way of genetics or natural selection; it is just the simple physical result of being…

FMCG CEO 2014 Letter to Santa Claus (aka Father Christmas)

Dave Jordan Thu, Dec 11, 2014
Dear Santa, I have been a very good FMCG CEO this year, I promise. If you want, you can check with my shareholders. They know how good I have been this year. Apart from the out of stocks of course, oh and the little mistake where we had to write…

FMCG Christmas Promotional Activity Planning - 7 Top Tips

Dave Jordan Wed, Nov 19, 2014
Did you know that the Christmas season originally ran from December 25th to January 6th which was in turn popularly known as the 12 Days of Christmas? Christmas is becoming like old age; it slowly creeps up on you without you really noticing. I can…

FMCG 4th Quarter Sales Challenges - some things never change!

Dave Jordan Tue, Oct 14, 2014
I am not going to pretend I wrote this blog once again but when I came to sit down and look at the last quarter of the year I could not really see any difference from last year. The same challenges are clearly there and what is astonishing is that…

FMCG Retailers: Large chains v discounters. Time for a change?

Dave Jordan Wed, Oct 01, 2014
The municipality in Voluntari near Bucharest is not noted for its town planning excellence. Our local Silicone Valley of Str Erou Iancu Nicolae contains at least 11 education establishments. There should be no surprise at all that twice per day…

FMCG Manufacturing, Sourcing and the Ukraine-Russia Unrest

Dave Jordan Wed, Sep 24, 2014
The unrest – what a terrible BBC understatement that is – in Ukraine does not look to be going away in the near future and will possibly be hanging over us for considerably longer. The “unrest” is not localised and it obviously involves many other…

FMCG Humour: Supply Chain Communication Clarity

Dave Jordan Wed, Sep 17, 2014
The United States of America, the US of A, Uncle Sam and the land of the three. No, not a typo but three visits to USA by yours truly, that is. Two for business and one for pleasure but you cannot visit there without having fun even if it is after a…

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