Route to Market & Supply Chain Blog

Probably sitting at number two in the most popular excuses offered when FMCG sales did not happen as planned is parallel or grey trade. Without doubt greys, “passing off” and counterfeits can have an impact on FMCG sales but I was surprised how they…

The English dictionary lists the definition of complexity as “the state or quality of being intricate or complicated: an issue of great complexity”. Wikipedia defines complexity in great detail and starts with “In general usage, complexity tends to…

Do you need to improve the availability of your products in the Traditional Trade? Do you know the strengths and weaknesses of your distributor network? Do you know what really happens after your products leave the warehouse? Is your network managed…

Whether your deployment of Sales & Operational Planning (S&OP) is as solid as fine old Cheddar or is more like Emmental after a rodent rampage, you will benefit from this free e-book. The Enchange S&OP e-book tells you what S&OP is, what S&OP does,…

FMCG producers are often far too ready to blame their Distributors when sales do not go to plan and targets are not met. However, it is rarely all their fault particularly if producers are not clear on what is expected. To help Producers understand…

A sweeping generalisation I know, but generally Supply Chain Directors who serve International Key Account (IKA) customers are small in stature. This is not by way of genetics or natural selection; it is just the simple physical result of being…

Dear Santa, I have been a very good FMCG CEO this year, I promise. If you want, you can check with my shareholders. They know how good I have been this year. Apart from the out of stocks of course, oh and the little mistake where we had to write…

Did you know that the Christmas season originally ran from December 25th to January 6th which was in turn popularly known as the 12 Days of Christmas? Christmas is becoming like old age; it slowly creeps up on you without you really noticing. I can…

I am not going to pretend I wrote this blog once again but when I came to sit down and look at the last quarter of the year I could not really see any difference from last year. The same challenges are clearly there and what is astonishing is that…

The municipality in Voluntari near Bucharest is not noted for its town planning excellence. Our local Silicone Valley of Str Erou Iancu Nicolae contains at least 11 education establishments. There should be no surprise at all that twice per day…

The unrest – what a terrible BBC understatement that is – in Ukraine does not look to be going away in the near future and will possibly be hanging over us for considerably longer. The “unrest” is not localised and it obviously involves many other…

The United States of America, the US of A, Uncle Sam and the land of the three. No, not a typo but three visits to USA by yours truly, that is. Two for business and one for pleasure but you cannot visit there without having fun even if it is after a…

I previously blogged about the reality of FMCG Traditional Trade (TT) Route To Market (RTM) distribution and described the drivers and behaviours in each party as the monthly plans inevitably imploded. Let us now get out the crystal ball and stare…

I have travelled quite a lot over the years and tried to add one new country each year until I stumbled at 45. Many were holidays but a majority were on business with very few opportunities available to actually see the place. “Oh, you must be so…

Summer has finally reached Romania and this will be good news for all the beer, water and soft drinks producers. Nothing raises sales like a scorching yellow disc in a clear blue sky. One of the classic summer tracks is Here Comes Summer by a…