Route to Market & Supply Chain Blog

How do we take a Sales or RtM Strategy (Plan) and transform it to Operational Execution? This is a question we are often asked, and one that many are facing right now. We are at the start of a new year; we have some grand sales and distribution…

With little overall growth expected in a number of African markets in 2022, the battle ground will likely be for market share. With this in mind, how do we ensure that we are best placed to win these battles? Given that most sales in African markets…

Recently I wrote about 10 Times you need Route to Market or Supply Chain Interim Managers. I had an excellent response and have since been talking to clients and Enchange colleagues. The discussions have centred around where the need for interim…

In the Four Frequent Flaws series we have looked at the entire supply chain right up to the consumer shelf, i.e. the Enchange 6-Part Model. What can go wrong, what can go right, what can I change quickly? FMCG CEOs are asking what they can do now…

Nearly there! The last step of the Enchange 6-part model when you finally get your product on the shelf. Actually, you do not do it yourself but you rely on Shane from the retailer back of store. How can you ensure Shane does an excellent job? We…

Over the last few months, I have shared the proven and successful Enchange approach, to find and develop FMCG Distributor Partners (DPs). We call this the Distributor Partner (DP) Development Programme. It is broken into 8 Modules. In my last post,…

Over the last few months, I have shared the proven and successful Enchange approach, to find and develop FMCG Distributor Partners (DPs). We call this the Distributor Partner (DP) Development Programme. We use this Programme to source new DPs, to…

Our step-by-step approach to drive and develop FMCG distributor performance is an eight-module programme that we call the Distributor Partner (DP) Development Programme. This programme is used for: Strategy: Implement a new FMCG company approach to…

I recently shared our step-by-step approach to drive and develop distributor performance to deliver long term sales growth. It is an eight-module programme that we call the Distributor Partner (DP) Development Programme. We use this approach to…

As a general rule, buildings are usually numbered in a structured, sequential way. Numbering usually commences with building 1 at the end of the road which is closest to the city or town centre. Odd numbers on the left and even numbers on the right…

I recently shared our step-by-step approach to drive and develop distributor performance. We call this the Distributor Partner (DP) Development Programme. I have previously shared the first Four modules: Module 1 - Producer RtM Strategy – Translate…

I recently started a blog series on indirect distribution by sharing our step-by-step approach to drive and develop distributor performance. We call this the Distributor Partner (DP) Development Programme. I have previously shared the first three…

I recently started a blog series on indirect distribution by sharing our step-by-step approach to drive and develop distributor performance. We call this the Distributor Partner (DP) Development Programme. The programme has eight modules, across…

I recently started a blog series on indirect distribution by sharing our step-by-step approach to drive and develop distributor performance. We call this the Distributor Partner (DP) Development Programme. The programme has eight modules, across…

I recently started a blog series on indirect distribution. I began by examining the 10 biggest challenges Route to Market (RtM) leaders face in managing FMCG Distributors. Then in response to this in my last post I shared our step-by-step approach…