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Route to Market & Supply Chain Blog

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We are passionate about Route to Market and supply chain management and we are delighted to share our thoughts with you. We would like to hear from you too, so please comment on our posts or contact us.

FMCG - Here comes summer, is your drinks RTM ready for the sun?

Dave Jordan Wed, Jul 02, 2014
Summer has finally reached Romania and this will be good news for all the beer, water and soft drinks producers. Nothing raises sales like a scorching yellow disc in a clear blue sky. One of the classic summer tracks is Here Comes Summer by a…

FMCG Route To Market (RTM): Traditional Trade distributor interaction

Dave Jordan Wed, Jun 18, 2014
I am approaching end of tether time with some potential clients. If they were our clients then they would not have to endure the routine monthly disruption. Why do major FMCG producers always think they are in the right and their TT partners are…

FMCG Producers: The important role of motorway network infrastructure

Dave Jordan Wed, May 21, 2014
The human heart. Unless you are a little bit dead or a politician we all have one beating away inside. Thinking a little out of the box, what an excellent supply chain the heart is! Oxygenated blood is pumped through arteries around the body in just…

Integrated Supply Chain Planning – 1 Reason Why It Is Difficult

Michael Thompson Mon, Apr 14, 2014
In my previous two blogs on the subject, I outlined how producers (manufacturers) can achieve very significant improvements in the financial performance of their supply chains by a process of integration between the primary and secondary supply…

Integrated Supply Chain Planning – 4 Opportunities and 2 Quick Wins

Michael Thompson Wed, Apr 09, 2014
In my previous blog on the subject (Integrated Supply Chain Planning – The Number 1 Opportunity), I outlined how producers (manufacturers) can achieve very significant improvements in the financial performance of their supply chains by a process of…

FMCG Route To Market (RTM) Distribution: Where did I put my keys?

Dave Jordan Wed, Mar 26, 2014
If you are male and own a car then you will have spoken these words at least once! If you do not have a dedicated place to hang your keys then they will be surely be misplaced at some stage. You might miss an important event, football match or at…

FMCG Drinks and disastrous extended Supply Chain overstocking

Dave Jordan Wed, Jan 29, 2014
I don’t know why I looked this up now but I did. Do you remember the Icelandic volcano that erupted in 2010 and caused so much havoc to supply chains in and around Europe? Most people do as they were affected in some way either in professional or…

FMCG Drinks Distribution: Distributor & Producer route planning chaos

Dave Jordan Wed, Nov 06, 2013
As a general rule house or office numbering usually starts with number 1 at the start of the road nearest the city or town centre. Odd numbers on the left and even numbers on the right increase sequentially until the end of the road. In many…

FMCG Mergers & Acquisitions (M&A):Why acquired brands fail to deliver

Dave Jordan Wed, Aug 14, 2013
Let me get straight to the point on this one. Why do so many FMCG mrgers or acquisitions frequently result in the apparent death-knell of once proud and promising brands? I am not going to name any names but if you think about it there have been…

FMCG Route To Market in D&E: Producer DC Errors Don’t Help

Dave Jordan Tue, Jul 30, 2013
“There is always somebody worse off than you” is a commonly rolled out piece of wisdom when somebody thinks life is unfair or hard. In reality this wisdom applies to all but the most unhealthy, unfortunate or poorest people on the planet but in the…

FMCG: Beer and Soft Drinks on shelf availability or not!

Dave Jordan Thu, Jul 25, 2013
In my local supermarket over the weekend I noticed something I had not seen or perhaps not noticed before. On the shelf I was expecting to relieve of my weekend beer was a propped up sign saying “We are sorry your choice is not available. We are…

FMCG RTM: Evaluate your distributor network in peak season

Dave Jordan Thu, Jun 27, 2013
When you are absorbed in a competitive fast moving consumer goods business there is never a good time to take holidays. Those long awaited training courses always appear on the agenda at a critical launch period or at a difficult month or quarter…

FMCG Beer Brewers, here comes the sun. Is your RTM ready?

Dave Jordan Thu, Jun 20, 2013
The sun is out and the sky is blue so what drink waits for you? Beer producers rely on the sun to drive sales and produce a distinct pull along the supply chain but how many will win the market place battle? Certainly, if they are not ready for the…

Trouble brewing or has the extended beer Supply Chain lost its fizz?

Dave Jordan Thu, May 16, 2013
During the summer months I am partial to a pint of the foaming ale with a solid, woody name like Woods Quaff served from a hand-pulled pump. Add a bag of pork scratchings and a village green cricket match and there you have what would approach the…

You need more than speed for Route To Market (RTM) success.

Dave Jordan Thu, Apr 04, 2013
In my D&E career I have lived and worked in many different countries on all continents except the Australia/New Zealand bits. Oh, and the North/South Poles of course – not a lot of demand for FMCG there, yet. There is one recurring theme that seems…

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