Route to Market & Supply Chain Blog
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FMCG Route To Market: Traditional Trade Distributor Signals
Dave Jordan Tue, Dec 16, 2014
We have invested in a new waste bin for the kitchen. Even with our strict regime of recycling as much waste as possible that small flip-up bin inside a cupboard just was not big enough. Yes, the lid dutifully popped up when the cupboard door was…
RTM: An FMCG Distributor Is For Life: Not Just For Christmas
Dave Jordan Thu, Dec 04, 2014
Ok, so maybe not for life but FMCG Distributors will have a significant impact on your sales performance, probably your personal bonus and therefore your CEO career! How have you treated them this year? Were they the usual pain in the proverbial -…
(FMCG) Friendly Man Carrying Gifts & (RTM) Reindeer To Market
Dave Jordan Tue, Dec 02, 2014
Client: Santa Claus aka Father Christmas, Kris Kringle, St Nick Market: Most of the World Scope: Reindeer To Market (RTM) Distribution Deliverable: Evaluation of RTM against sector benchmarks Summary of Evaluation Click here to enlarge The project…
FMCG 4th Quarter Sales Challenges - some things never change!
Dave Jordan Tue, Oct 14, 2014
I am not going to pretend I wrote this blog once again but when I came to sit down and look at the last quarter of the year I could not really see any difference from last year. The same challenges are clearly there and what is astonishing is that…
FMCG RTM Distribution : How Traditional Trade interaction could work
Dave Jordan Wed, Aug 20, 2014
I previously blogged about the reality of FMCG Traditional Trade (TT) Route To Market (RTM) distribution and described the drivers and behaviours in each party as the monthly plans inevitably imploded. Let us now get out the crystal ball and stare…
FMCG - Here comes summer, is your drinks RTM ready for the sun?
Dave Jordan Wed, Jul 02, 2014
Summer has finally reached Romania and this will be good news for all the beer, water and soft drinks producers. Nothing raises sales like a scorching yellow disc in a clear blue sky. One of the classic summer tracks is Here Comes Summer by a…
FMCG Route To Market (RTM): Traditional Trade distributor interaction
Dave Jordan Wed, Jun 18, 2014
I am approaching end of tether time with some potential clients. If they were our clients then they would not have to endure the routine monthly disruption. Why do major FMCG producers always think they are in the right and their TT partners are…
FMCG Producers: The important role of motorway network infrastructure
Dave Jordan Wed, May 21, 2014
The human heart. Unless you are a little bit dead or a politician we all have one beating away inside. Thinking a little out of the box, what an excellent supply chain the heart is! Oxygenated blood is pumped through arteries around the body in just…
Integrated Supply Chain Planning – 1 Reason Why It Is Difficult
Michael Thompson Mon, Apr 14, 2014
In my previous two blogs on the subject, I outlined how producers (manufacturers) can achieve very significant improvements in the financial performance of their supply chains by a process of integration between the primary and secondary supply…
Integrated Supply Chain Planning – 4 Opportunities and 2 Quick Wins
Michael Thompson Wed, Apr 09, 2014
In my previous blog on the subject (Integrated Supply Chain Planning – The Number 1 Opportunity), I outlined how producers (manufacturers) can achieve very significant improvements in the financial performance of their supply chains by a process of…
FMCG Route To Market (RTM) Distribution: Where did I put my keys?
Dave Jordan Wed, Mar 26, 2014
If you are male and own a car then you will have spoken these words at least once! If you do not have a dedicated place to hang your keys then they will be surely be misplaced at some stage. You might miss an important event, football match or at…
FMCG Drinks and disastrous extended Supply Chain overstocking
Dave Jordan Wed, Jan 29, 2014
I don’t know why I looked this up now but I did. Do you remember the Icelandic volcano that erupted in 2010 and caused so much havoc to supply chains in and around Europe? Most people do as they were affected in some way either in professional or…
FMCG Drinks Distribution: Distributor & Producer route planning chaos
Dave Jordan Wed, Nov 06, 2013
As a general rule house or office numbering usually starts with number 1 at the start of the road nearest the city or town centre. Odd numbers on the left and even numbers on the right increase sequentially until the end of the road. In many…
FMCG Mergers & Acquisitions (M&A):Why acquired brands fail to deliver
Dave Jordan Wed, Aug 14, 2013
Let me get straight to the point on this one. Why do so many FMCG mrgers or acquisitions frequently result in the apparent death-knell of once proud and promising brands? I am not going to name any names but if you think about it there have been…
FMCG Route To Market in D&E: Producer DC Errors Don’t Help
Dave Jordan Tue, Jul 30, 2013
“There is always somebody worse off than you” is a commonly rolled out piece of wisdom when somebody thinks life is unfair or hard. In reality this wisdom applies to all but the most unhealthy, unfortunate or poorest people on the planet but in the…