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Route to Market & Supply Chain Blog

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We are passionate about Route to Market and supply chain management and we are delighted to share our thoughts with you. We would like to hear from you too, so please comment on our posts or contact us.

FMCG/Brewing/Pharma CEO Performance Appraisal

Dave Jordan Wed, Oct 24, 2012
FMCG/Brewing/Pharma CEO Performance Appraisal Name: This Couldbeyou Location: Anywhere Role: CEO Sector: FMCG/Brewing/Pharmaceutical Summary of Performance The local economy continues to struggle in the difficult global economic climate and perhaps…

Return of FMCG international key account retailers to the high street

Dave Jordan Mon, Sep 17, 2012
Not that long ago most of our shopping was done at smart rows of local shops. Every community had a row of mainly family owned shops where you bought everything from Persil soap powder - yes the real soap version – to baked beans to nuts and bolts.…

FMCG RTM Distributor Network: Never a good time to assess?

Dave Jordan Thu, Aug 02, 2012
There is never a good time to go on a residential training course or put the car in for an overdue lengthy service or the annual visit to the in-laws or even English homework - why was the American cowboy series High Chaparral so much more…

FMCG distributor overstocking blocks more than your business

Dave Jordan Tue, Jul 10, 2012
I spent most of last weekend slightly below ground in a hot, dirty, smelly hole without light and where you could not stand up properly. No, it was not the driver’s room at your 3PLP but it was the hole in the ground that provides water to the…

Managing Supply Chain Expectations via Service Level Agreements (SLA)

Dave Jordan Mon, Jun 04, 2012
If you don’t agree on what is expected between two parties before you start a relationship then anything but success is likely. You buy a new car and you get a contract that tells you what is covered by the guarantee and for how long in time or in…

FMCG Drinks RTM: Effective beer distribution needs proactive partners

Dave Jordan Tue, May 08, 2012
Inevitable, I guess. Large parts of the UK have implemented a hose pipe ban due to lack of water in reservoirs. Almost from the minute the ban was activated the rain has not stopped and now many places are under water with houses and businesses…

RTM: IKEA chaos theory and why you must optimise Sales Route Planning

Dave Jordan Tue, May 01, 2012
Ok, I know I should not have gone there. It was a Sunday and well before the live football on the TV. The weather was cold and the air was full of drizzle and as I turned off the roundabout the scale of the folly dawned on me; the IKEA car park was…

FMCG Supply Chain - how green and environmentally friendly is yours?

Dave Jordan Wed, Apr 25, 2012
I have always thought it a little strange. The “green “ movement is all about saving the Earth yet the same colour is used for “green” house gases (GHG) that are far from green and moving us towards unavoidable planetary oblivion, apparently. Now,…

FMCG Route To Market (RTM): Talking Heads Discussion – Part 2

Dave Jordan Wed, Apr 04, 2012
Same small table, same two blokes, same close up camera shot. In the last RTM talking Heads episode we ended with Jeff hurriedly departing for the corner shop to see if the M&Ms Route To Market was intact or in trouble! Mal: Why the long face? Jeff:…

FMCG Route To Market (RTM): Talking Heads Discussion Part 1

Dave Jordan Wed, Mar 28, 2012
Small table, two blokes, close up camera shot. Mal: RTM. Jeff: What’s that then, Malaysian TV station? Mal: No. Jeff: Oh, it’s the IATA code for The Hague airport where they send all the war criminals. Mal: Er, no. It’s the business. Jeff: What…

FMCG, Brewing and Pharma : Famous Last Supply Chain Words

Dave Jordan Fri, Mar 23, 2012
The “Famous Last words” of people can be intriguing, rude and frequently very, very funny just as much as they can be complete nonsense. In the context of Supply Chain, “Famous Last Words” are usually uttered just before something disastrous or…

FMCG Supply Chain Challenges: International Rugby Union.......

Dave Jordan Thu, Mar 15, 2012
Sacred blue, mon petite pois, bonjour as Del Boy would say. Against all odds, a very young and experimental England rugby team defeated France in the 2012 6 Nations. Add in the fact that this match was in France and the home team had not lost there…

What an RTM Assessment can achieve: FMCG, Brewing, Pharma

Dave Jordan Wed, Mar 14, 2012
Just a short blog today for a little bit of fun but with a serious message. If you have not studied your Route To Market (RTM) deployment recently then now would be a good time. What was appropriate even a few short years ago can be wholly out of…

Top 10 Recession Busting Supply Chain Resolutions for 2013

Dave Jordan Mon, Jan 23, 2012
This seems like déjà-vue all over again! Only a handful of working days into the New Year and I am hearing the same old complaints about the economy and business in general being poor. Of course this is true and does not look like changing any time…

Trying to run an FMCG company without a Supply Chain department?

Dave Jordan Mon, Jan 16, 2012
Ok, now back on line after the holidays and some demanding project work. One of the first catch-up meetings I have had this year was with an FMCG MD. No name of course, but this is a medium sized player with a broad European base and I have…

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