Route to Market & Supply Chain Blog

Do FMCG, Drinks & Pharma Companies delude themselves on Customer Service? I think some may well be doing this and may or may not know it! Whatever service related KPI you measure the aim is designed to see how you are performing both internally and…

After two incidents (three really) of poor Customer Service on the same day I felt compelled to put fingers to keys and share the experience! All of you working in FMCG, Drinks or Pharma - amongst others – should look closely at how your Customer…

Everyone involved in selling any type of beverage looks forward to those hot, hot days of summer when the sun is shining and drinks are moving quickly off shelves and out of coolers. This is a time when sales people can relax a little and let the…

If you seek to run a slick Supply Chain you should aim to have your key sku’s in one place where they are easy to find. These 3 insights into holding too much inventory are now in one place. Why it happens How to avoid Solutions Do you agree? If I…

Ouch! Did I touch a nerve there? I think I did judging by the reaction but a good debate is always worth having. I have been challenged to expand on my top ten moans and explain precisely what I mean and why the criticism is not always fair. Here…

Dear Frustrated of FMCG Drinks, Thank you for your letter, which was a delight to read. Believe me; you are not alone in having such feelings and concerns. There is nothing worse than seeing the world’s greatest drinks salesman shining downand not…

Dear Agony Aunt, I have reached the end of my patience. I’m drinking too much coffee, I smoke like a chimney, I’m not eating properly and I just cannot sleep. I did not see any of the World Cup nor Wimbledon and now even my kids call me Uncle Dad as…