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Route to Market & Supply Chain Blog

Welcome to our blog!

We are passionate about Route to Market and supply chain management and we are delighted to share our thoughts with you. We would like to hear from you too, so please comment on our posts or contact us.

Dave Jordan

Recent Posts

A Practical Guide to FMCG/Pharma SKU Complexity Reduction

Dave Jordan Mon, Feb 28, 2011
Get your business in shape to take advantage of the expected upturn in economic conditions by giving your sku list a thorough review. Few businesses are lucky to operate with just one or two monster skus but an excessive list of items on offer can…

Time to Spring Clean your Supply Chain in Brewing, Pharma & FMCG

Dave Jordan Mon, Feb 14, 2011
Is the market getting any better, really? Many big name companies have announced indifferent full year 2010 results recently and all caution about the continuing “difficult market conditions”. Ok, so 2010 has been put to bed but many will be paying…

FMCG Supply Chain - What do all those initials really mean?

Dave Jordan Wed, Feb 02, 2011
Like many business functions Supply Chains use multiple initials and/or acronyms to describe various tasks they manage on a daily basis. Those not familiar with SC-speak will often sit bemused in meetings as various initials are quoted and debated…

Yes, you can work in an FMCG Supply Chain and have a sense of humour

Dave Jordan Mon, Jan 24, 2011
Frankly, if you do not have a sense of humour you will be lost in the Supply Chain. Seldom recognised, under paid, under graded, under stress and most of all, misunderstood. The only real fun is reading the sales force accuracy figures and the…

FMCG International Key Accounts (IKA) and Traditional Trade (TT)

Dave Jordan Tue, Jan 18, 2011
I regularly see headlines about how much the IKA sector has suffered in the recession. Expansion plans curtailed; fewer stores opening; CEE not a boom town now etc etc. The ongoing recession has delayed the onward march of the IKA and I think that…

Top 10 Signs Your Route To Market Distribution Programme Worked!

Dave Jordan Fri, Jan 14, 2011
So you evaluated your distribution network and wait to see the promised results? What changed? You are selling more volume - no, not sales in but real Sales Out – and your bottom line looks far healthier. Your Distributors bring well thought-out and…

Exactly What Does An FMCG RTM Distribution Assessment Deliver?

Dave Jordan Tue, Dec 21, 2010
In the past week I have met two Sales Directors from blue-chip FMCG companies to discuss an assessment review of their RTM network. Surprisingly, neither Director was interested and gave a remarkably aligned reason for this rejection. “All this does…

7 Reasons for Securing an Interim Supply Chain Manager in CEE

Dave Jordan Tue, Dec 14, 2010
The recession rumbles on and on and on. Greece, then Ireland; who is next in line for a heavy duty IMF/EU bale out? Should Spain become the next country to hit the financial wall that would send a few shock waves around Europe. So why is Interim…

Santa & Opening Presents - S&OP Putting the Elves in their place

Dave Jordan Mon, Dec 13, 2010
Dear Mr. K Ite, Thank you for your very short note highlighting some minor points; I can see you are a little aggrieved. On behalf of Santa I will attempt to minimise your apparent unease with the S&OP process in the context of the small print in…

Santa & Opening Presents - Why S&OP is Invaluable at Christmas

Dave Jordan Mon, Dec 06, 2010
“Dashing through the snow In a one horse open sleigh…” How many of you actually started to sing then? Yes, the festive period is fast approaching and the biggest and best Supply Chain in the world is almost ready to activate. There is no way Santa…

Supply Chain, What’s That All About?

Dave Jordan Wed, Dec 01, 2010
Ok, I will admit to something. I started my career as an R&D type who helped bring FMCG products to the market. Nobody really knew how a product made the transition from bench top and pilot plant testing to the supermarket shelves. Somebody must…

The Top 10 Smash Hits of FMCG Supply Chains (with a twist)

Dave Jordan Wed, Nov 24, 2010
This week we take a tongue-in-cheek look at the Supply Chain charts. I Want My ERP – Sting is at number 10 with his classic need for a decent ERP system to support your business. Avoid off the shelf solutions as they rarely work in the long run.…

7 Reasons why 100% Customer Service Does Not Help Your FMCG Business

Dave Jordan Fri, Nov 19, 2010
Nobody doubts the difficult market conditions we find ourselves in. Every single company is trying its hardest to take their share of a diminishing consumer purse to meet their targets. In reality, not everyone can achieve their annual numbers but…

Why does S&M cause so much pain in FMCG businesses?

Dave Jordan Mon, Nov 15, 2010
No, honestly this is a blog about Supply Chain! Those seeking advice on leather and chains should return to Google now. Within an FMCG business are there any people lacking more in structure, discipline and planning as Sales and Marketing…

7 Steps to destock FMCG Distributors in CEE

Dave Jordan Tue, Nov 09, 2010
Yes, it is difficult. You have already "sold" the stock and paid out and received sales bonuses based on sales targets. The fact is that although the stock may have left your books it has not really been sold. The ownership of the goods has changed…

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