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Route to Market & Supply Chain Blog

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We are passionate about Route to Market and supply chain management and we are delighted to share our thoughts with you. We would like to hear from you too, so please comment on our posts or contact us.

An FMCG Supply Chain Christmas Story

Dave Jordan Thu, Dec 18, 2014
Ebenezer Bruise is a miserly, cold-hearted FMCG CEO, who continues to berate his Supply Chain people even as Christmas approaches. As far as Bruise is concerned every problem in the company is caused by Supply Chain. He rejects a Christmas dinner…

FMCG Route To Market: Traditional Trade Distributor Signals

Dave Jordan Tue, Dec 16, 2014
We have invested in a new waste bin for the kitchen. Even with our strict regime of recycling as much waste as possible that small flip-up bin inside a cupboard just was not big enough. Yes, the lid dutifully popped up when the cupboard door was…

RTM: An FMCG Distributor Is For Life: Not Just For Christmas

Dave Jordan Thu, Dec 04, 2014
Ok, so maybe not for life but FMCG Distributors will have a significant impact on your sales performance, probably your personal bonus and therefore your CEO career! How have you treated them this year? Were they the usual pain in the proverbial -…

FMCG 3PLP Outsource Tendering in CEE - Top 7 Hazards

Dave Jordan Wed, Nov 26, 2014
This process can be straight forward but a little extra care and knowledge will ensure you achieve the best solution for your business. Just a quick reality check, do you really need to outsource? Before embarking on a complicated tender are you…

FMCG Christmas Promotional Activity Planning - 7 Top Tips

Dave Jordan Wed, Nov 19, 2014
Did you know that the Christmas season originally ran from December 25th to January 6th which was in turn popularly known as the 12 Days of Christmas? Christmas is becoming like old age; it slowly creeps up on you without you really noticing. I can…

FMCG Supply Chain Consultants – Gok, Martha and Jamie...........

Dave Jordan Wed, Nov 12, 2014
My aging Toyota Land Cruiser is about to clock up an impressive 300,000km on roads that are of variable and low quality. Luckily, the car is built like a tank and comes with bull bars on the front or what I like to call a “Dacia Catcher”. (Dacia as…

Opening a new FMCG/Pharma warehouse? Top Ten Tips to success

Dave Jordan Wed, Nov 05, 2014
I suppose it’s inevitable with age. Everything starts to fall apart eventually and it is amazing how it creeps up on you. You remember giggling silently when someone of a certain age walked in to a room and could not remember why or what they are…

FMCG Supply Chains - For Whom the Bell Tolls in Romania?

Stefan Cucu Thu, Oct 30, 2014
We hadn’t seen R. in the last three years. Now this happened in the middle of the street and after the kisses and hugs, the usual ‘how do you do’ followed. People were pushing us angrily, a clear sign that we had to continue this conversation…

FMCG/Pharma: Sales time running out fast in Q4; load the trade?

Dave Jordan Wed, Oct 22, 2014
Like students cramming for examinations, a squirrel storing up acorns for dark, cold, winter hibernation or a politician telling all sorts of lies before an election, time is running out and that time is nigh for FMCG/Pharma CEO’s. If your business…

FMCG Supply Chains – What are the most important roles?

Dave Jordan Thu, Oct 16, 2014
I am often asked which job in the extended Supply Chain is the most important. For FMCG producers this may be the demand planner while for retail partners the key role could be innovation planning. I do have a view on this so park the question and…

Supply Chain : When a bicycle is better than a Mercedes.

Stefan Cucu Tue, Oct 07, 2014
The summer of 2004. It was 3 weeks after I had changed the job and the company. It was a new (Supply Chain) position in an FMCG company with many people speaking native French. At that time, the mayor of Bucharest- the future Romanian president…

FMCG Retailers: Large chains v discounters. Time for a change?

Dave Jordan Wed, Oct 01, 2014
The municipality in Voluntari near Bucharest is not noted for its town planning excellence. Our local Silicone Valley of Str Erou Iancu Nicolae contains at least 11 education establishments. There should be no surprise at all that twice per day…

FMCG Manufacturing, Sourcing and the Ukraine-Russia Unrest

Dave Jordan Wed, Sep 24, 2014
The unrest – what a terrible BBC understatement that is – in Ukraine does not look to be going away in the near future and will possibly be hanging over us for considerably longer. The “unrest” is not localised and it obviously involves many other…

FMCG Humour: Supply Chain Communication Clarity

Dave Jordan Wed, Sep 17, 2014
The United States of America, the US of A, Uncle Sam and the land of the three. No, not a typo but three visits to USA by yours truly, that is. Two for business and one for pleasure but you cannot visit there without having fun even if it is after a…

FMCG Supply Chain Communication, Gobbledygook & BS Bingo

Dave Jordan Wed, Sep 10, 2014
I recall laughing out loud when I was first exposed to FMCG BS Bingo – I leave you to work out what BS stands for. This game was designed for boring business meetings where people would pepper their comments and views with the latest buzz-phrases,…

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