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Route to Market & Supply Chain Blog

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We are passionate about Route to Market and supply chain management and we are delighted to share our thoughts with you. We would like to hear from you too, so please comment on our posts or contact us.

FMCG Route To Market (RTM) Distribution: Where did I put my keys?

Dave Jordan Wed, Mar 26, 2014
If you are male and own a car then you will have spoken these words at least once! If you do not have a dedicated place to hang your keys then they will be surely be misplaced at some stage. You might miss an important event, football match or at…

FMCG Drinks and disastrous extended Supply Chain overstocking

Dave Jordan Wed, Jan 29, 2014
I don’t know why I looked this up now but I did. Do you remember the Icelandic volcano that erupted in 2010 and caused so much havoc to supply chains in and around Europe? Most people do as they were affected in some way either in professional or…

FMCG Demand Signal Generation; TISWAS, TV Cooking & Sushi

Dave Jordan Wed, Oct 23, 2013
When I was a Saturday morning TV addict in UK the must-watch show was ITV’s TISWAS which featured the thigh booted Sally James and I think there were some other presenters. The alternative offering was the much posher and less anarchic Swap Shop on…

FMCG Forecasting: Ice Cream, chocolate and pregnancy…….

Dave Jordan Wed, Oct 16, 2013
You will have to bear with me on this one. Do you know that on average 85% of expectant women suffer food cravings during pregnancy? Apparently, the top 5 are: Pickles 5% - yuk, that surprised me too. Cheese 11% - get those calories in. Crisps/chips…

FMCG/Pharma European Supply Chain Quality challenges

Dave Jordan Thu, Sep 12, 2013
We took a weekend break in Prague recently. I have been there before but only saw the inside of a taxi, a hotel and a soap factory that also makes margarine so this was a real tourism opportunity with the family. These days I do actually relax on…

FMCG/Pharma Supply Chain: Much more than source, plan, make & deliver

Dave Jordan Tue, Sep 10, 2013
What supply chains are meant to do has been very well documented but source, plan, make deliver disciplines are the core activities. Add in a potential warehousing and logistics role and if the company is forward thinking, a customer logistics role…

FMCG: Beer and Soft Drinks on shelf availability or not!

Dave Jordan Thu, Jul 25, 2013
In my local supermarket over the weekend I noticed something I had not seen or perhaps not noticed before. On the shelf I was expecting to relieve of my weekend beer was a propped up sign saying “We are sorry your choice is not available. We are…

Paws for thought: FMCG Inventory Shrinkage and Control

Dave Jordan Wed, May 29, 2013
Do you find yellow dog biscuits stuffed in your window frames? Well, I’d expect such occurrences to be as rare as a squirrel with a nut allergy but I find it all the time. The house in Romania has mosquito nets on the windows as the summers are…

Improve your Supply Chain by celebrating “Out Of Stocks” (OOS)

Dave Jordan Mon, Apr 08, 2013
Out of stocks? Excellent news and a huge relief for all! A celebration party or at least a few drinks would be the next immediate priority but only after a bath or shower. Being sentenced to the stocks in medieval times was a very public humiliation…

You need more than speed for Route To Market (RTM) success.

Dave Jordan Thu, Apr 04, 2013
In my D&E career I have lived and worked in many different countries on all continents except the Australia/New Zealand bits. Oh, and the North/South Poles of course – not a lot of demand for FMCG there, yet. There is one recurring theme that seems…

An FMCG/Drinks marriage made in co-pack heaven – not!

Dave Jordan Thu, Mar 28, 2013
A word that strikes fear into even the most hardened FMCG/Brewing/Pharmaceutical business professionals. A similar reaction occurs when heard in the context of family discussions about investments, celebrations and holidays. Can you guess the word…

FMCG/fast food ABC stock holding - do you want fries with that?

Dave Jordan Sun, Mar 24, 2013
People who work in fast food outlets – I really cannot label them as restaurants – must have specific training in dealing with non-standard orders. Can you imagine the temptation to groan when in a crowded outlet someone asks for a Muck Chicken…

FMCG dummy QA recalls are not for dummies:Supply Chain Challenges

Dave Jordan Mon, Feb 25, 2013
The recent high profile cases of horsemeat DNA appearing in products marked as beef and other meats have generated a fair amount of humour but they also place great strain on FMCG Supply Chains. Thousands of Supply Chain professionals around the…

FMCG "Horse" Meat Producers: Quality Control or Quality Assurance?

Dave Jordan Mon, Feb 18, 2013
“After eating what he thought was a beef burger at a Shergar King outlet my friend was taken to a private hospital where he is now in a stable condition. While he has recovered well he has been saddled with an expensive invoice for medical services.…

Supply Chain can affect your marriage: Inventory control

Stefan Cucu Wed, Jan 23, 2013
It is a pleasure to introduce our guest blogger Stefan Cucu, who is an experienced tri-lingual (Romanian/English/French) supply chain consultant. His 20+ years experience include a wide variety of supply chain operational roles with blue-chip FMCG…

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