Route to Market & Supply Chain Blog

Morning woes I have just had one of those mornings. I missed the alarm and the 10-minute snooze and from then on everything went downhill. Jumped in the shower for a brief cleanse but then once waterlogged I realised there was no soap, not even a…

Recondite complexity? I recently discussed how complexity negatively affects cost and service including how a floppy SKU tail inhibits growth. Do you understand the impact unnecessary SKUs have on FMCG success? CEOs should be seeking leaner and…

Double Bio, then the weekend! Finally, Friday afternoon and looking forward to running out of school with a whole weekend of football ahead. Just a double Biology lesson to get through and then 2 days of freedom from books, blackboards and…

Stealth? What made me think of that word? Do you remember that playground game called Statues? One person is the 'Museum Curator' and stands at the end of a field or yard. Everyone else stands an agreed distance away and the aim of the game is for a…

Deliver, deliver, deliver. Briefly, before we get stuck into today's article, I recently took a first-hand look at the ailing National Health Service in UK. Oh, how a little bit of demand and supply planning expertise plus a smidgeon of alternative…

Frustration Preparation Today I am getting ready to do business in my nameless but dysfunctional FMCG business. For “FMCG” you could substitute ANY business sector you wish. A full body suit made from flexible Kevlar with all the usual macho,…

A little bit of fun this week after the dreary focus on the UK General Election and England performances. Here comes the world's greatest drink sales guy! Summer is here and drinks producers across the globe will be battling for an increased share…

Too Little Too Late? Imagine Manchester City needing to score 5 goals in the last match of the season to win the English Premier League yet they do not start attacking with any intent until the 80th minute. Or the England cricket team needing to…

Cost saving klaxon alert!!!!!!! Picture the scene in many an FMCG boardroom. A terse note has arrived from the suits at HQ telling the boss to urgently reduce costs as the H1 or year-end result is not going to look pretty. Why do all the board…

If you do not specifically agree on what is expected between two parties before you start a relationship then anything and everything but success is likely. Would you buy a used car from a politician? You buy a new car and you get a contract that…

Who coined that irritating term “Big Data”? How did we get there without normal sized data, slightly larger data, large data and bordering on big data? People working in or associated with extended Supply Chains may seem obsessed by data yet data…

Route to Market (RtM) Execution in a single market presents one set of challenges. RtM Execution in multiple markets is an altogether different proposition. Why? Because as a regional or global player, you need consistency of approach with your RTM…

Despite several attempts and how hard I tried; I was never able to program the VHS tape recorder. I ended up with the end of Match of the Day or whatever was on BBC2 when I wanted the show on BBC1. Many times I recorded absolutely nothing; just…

A few months ago, I hurt my knee whilst running. It was a rather tame event but my knee was clearly injured. Failing to heal over the next few days I decided to visit an Osteopath who specialises in sports injuries. He informed me that I had an…

How do we take a Sales or RtM Strategy (Plan) and transform it to Operational Execution? This is a question we are often asked, and one that many are facing right now. We are at the start of a new year; we have some grand sales and distribution…