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Route to Market & Supply Chain Blog

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We are passionate about Route to Market and supply chain management and we are delighted to share our thoughts with you. We would like to hear from you too, so please comment on our posts or contact us.

FMCG Forecasting: Ice Cream, chocolate & pregnancy

Dave Jordan Thu, Aug 02, 2018
You will have to bear with me for a while on this one. Do you know that on average 85% of expectant women suffer food cravings during pregnancy? Apparently, the top 5 are: Pickles 5% - yuk, that surprised me too. Cheese 11% - get those calories in.…

FMCG Co-packing and Re-packing Management

Dave Jordan Mon, Jul 30, 2018
Whether you call it co-packing or re-packing this involves the further manipulation of a previously finished and complete SKU. Look around the shelves and the evidence of extra expense and work is displayed by special stickers, multi-packs and…

FMCG Mergers & Acquisitions - Why acquired brands fail to deliver

Dave Jordan Wed, Jul 18, 2018
Let me get straight to the point on this one. Why do so many FMCG mergers or acquisitions frequently result in the apparent death-knell of once proud and promising brands? I am not going to name any names but if you think about it there have been…

FMCG & Pharma: Top 10 Tips for a Tip Top Supply Chain

Dave Jordan Mon, Jul 16, 2018
Only a few months into the year and I am hearing the same old complaints about the economy and business being in general ill health. However, there is a new recurring theme which popped up at various parties and gatherings over Easter; “my company…

Manage Supply Chain Expectations with Service Level Agreements (SLA)

Dave Jordan Wed, Jul 11, 2018
If you do not specifically agree on what is expected between two parties before you start a relationship then anything and everything but success is likely. You buy a new car and you get a contract that tells you what is covered by the guarantee and…

SC and Sales senior team squabbles: Always bad for business

Dave Jordan Thu, Jul 05, 2018
Another sign of getting old I guess. When was the last time you watched a football match when no tattoos were on show and the haircuts did not look like something out of the Time Warp musical? As I write England is still involved yet we are all…

FMCG ERP and The Beatles.......? Spreadsheets cause damage.

Dave Jordan Wed, Jul 04, 2018
Some time ago I wrote about the way spreadsheets were undermining expensively assembled ERP’s in FMCG, Brewing and Pharmaceutical companies. They still are, by the way. Not too long ago a paper on Public Debt and Austerity published by 2 eminent…

FMCG S&OP: Who is the stooge in your process?

Dave Jordan Mon, Jul 02, 2018
Laurel and Hardy, Morecambe and Wise, Abbott and Costello, Little and Large, Hale and Pace, May and Johnson. These are examples of double acts where one party plays the straight/stooge and apparently serious man while the other plays the…

Supply Chain: A top 10 Supply Chain faux pas!

Dave Jordan Thu, Jun 28, 2018
I have just had one of those mornings. I missed the alarm and the 10-minute snooze and from then on everything went downhill. Jumped in the shower for a brief cleanse but then I realised there was no soap, not even a sliver. So, soaking wet I get…

Supply Chains - Whats do all those initialisms mean?

Dave Jordan Wed, Jun 27, 2018
Like many business functions Supply Chains use multiple initials and/or acronyms to describe various tasks they manage on a daily basis. Those not familiar with SC-speak will often sit bemused in meetings as various initials are quoted and debated…

FMCG New Product Development (NPD) is a key part of S&OP

Dave Jordan Mon, Jun 25, 2018
There is enough disruption and discontinuity in supply chains without the necessary evil or pleasure of new product development (NPD) and product change getting in the way. Just when everyone has become used to ordering, storing, picking, delivering…

Supply Chain: Goats, Kennedy Brexit & Analytics

Dave Jordan Thu, Jun 21, 2018
Over the years I have seen many strange sights on various forms of transport. In the Middle East I sat next to a vicious looking falcon on a flight to Bahrain. The falcon was extremely well behaved but then again so was I! In Africa a guy jumped on…

FMCG Route To Market: Until debt do us part

Dave Jordan Wed, Jun 20, 2018
What about your company? Do you have great brands and brand awareness, a fantastic extended supply chain, an analytics package, tight financial control, top class HR, the best sales force, innovative marketing? If you tick all these boxes then life…

FMCG Inventory Shrinkage & Control - It's a Dog's Life

Dave Jordan Mon, Jun 18, 2018
Do you find yellow dog biscuits stuffed in your window frames? Well, I’d expect such occurrences to be as rare as a squirrel with a nut allergy but I find it all the time. Our house has mosquito nets on the windows as our summers are rather hot and…

7 Deadly Sins: Why FMCG Distributors are Overstocked in CEE

Dave Jordan Wed, Jun 13, 2018
How I guffaw when I hear producers complain about traditional trade distributor overstock.Make no mistake Mr. Producer, YOU put the stock there, oh yes you did! Distributors don't buy stock for something to do or a laugh and a giggle. Excess stock…

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