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Route to Market & Supply Chain Blog

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We are passionate about Route to Market and supply chain management and we are delighted to share our thoughts with you. We would like to hear from you too, so please comment on our posts or contact us.

FMCG - Here comes summer, is your drinks RTM ready for the sun?

Dave Jordan Wed, Jul 02, 2014
Summer has finally reached Romania and this will be good news for all the beer, water and soft drinks producers. Nothing raises sales like a scorching yellow disc in a clear blue sky. One of the classic summer tracks is Here Comes Summer by a…

FMCG Route To Market (RTM) Distribution: Where did I put my keys?

Dave Jordan Wed, Mar 26, 2014
If you are male and own a car then you will have spoken these words at least once! If you do not have a dedicated place to hang your keys then they will be surely be misplaced at some stage. You might miss an important event, football match or at…

RTM Logistics: Getting your “stuff” onto shelves for consumers to buy

Dave Jordan Thu, Nov 15, 2012
You may well have another corporate buzz term for the getting your products onto shelves, into restaurants and into coolers but the title above is simple and succinct. You may use Route to Market, Go to Market or Distribution but they all have the…

FMCG 3PLP partnerships: A happy marriage? Avoid divorce.

Dave Jordan Thu, Nov 01, 2012
Marriage is quite a project, isn’t it? You take a look at what is on the market and get to know a few possibilities. You may search for a long time to find the right partner who will sweep you off your feet and eventually carry you over the…

FMCG, Brewing & Pharmaceuticals: Try sharing 3PLPs

Dave Jordan Mon, Oct 15, 2012
The proposal by the UK and other Commonwealth governments to share diplomatic missions and facilities around the world is perhaps initially surprising but for once in the world of diplomacy, it makes great sense. When most of the activities taking…

FMCG Food Stocks Purchasing: Student House Supply Chain:

Dave Jordan Fri, Aug 17, 2012
The student house. What a great idea to join with some university friends and rent a house together. This is far better than university halls as you can have parties 24/7 without security telling you to keep the noise down. Ok, if you are still all…

FMCG RTM Distributor Network: Never a good time to assess?

Dave Jordan Thu, Aug 02, 2012
There is never a good time to go on a residential training course or put the car in for an overdue lengthy service or the annual visit to the in-laws or even English homework - why was the American cowboy series High Chaparral so much more…

Space Constraints in a 3PLP FMCG/Pharma Warehouse

Dave Jordan Tue, Jul 24, 2012
Possibly the most jaw-dropping and least welcome question I will ever hear. A question that brings me to the depths of despair certainly, rapidly and without warning. A question that is worse than being asked to appear on Big Brother – well almost.…

FMCG distributor overstocking blocks more than your business

Dave Jordan Tue, Jul 10, 2012
I spent most of last weekend slightly below ground in a hot, dirty, smelly hole without light and where you could not stand up properly. No, it was not the driver’s room at your 3PLP but it was the hole in the ground that provides water to the…

Managing Supply Chain Expectations via Service Level Agreements (SLA)

Dave Jordan Mon, Jun 04, 2012
If you don’t agree on what is expected between two parties before you start a relationship then anything but success is likely. You buy a new car and you get a contract that tells you what is covered by the guarantee and for how long in time or in…

FMCG S&OP navigation with cheese and wine.......

Dave Jordan Mon, May 28, 2012
Thursday evening and heading out to an organic bread, cheese and wine evening. Oh yes, very sophisticated these days! After temperatures in the 30’s recently the torrential rain and the “end of the world” sky literally dampened spirits as we joined…

CEE Logistics 3PLP Tendering: Elvis Presley Sings Sense

Dave Jordan Thu, May 17, 2012
Last week we watched a show featuring an Elvis Presley impersonator/tribute artist. We saw the usual early Elvis leather jacket look followed by the gaudy Las Vegas fancy dress outfit. Vocally, he was a very good match to recordings but not sure how…

FMCG Drinks RTM: Effective beer distribution needs proactive partners

Dave Jordan Tue, May 08, 2012
Inevitable, I guess. Large parts of the UK have implemented a hose pipe ban due to lack of water in reservoirs. Almost from the minute the ban was activated the rain has not stopped and now many places are under water with houses and businesses…

Who is the stooge in your S&OP process?

Dave Jordan Fri, May 04, 2012
Laurel and Hardy, Morecambe and Wise, Abbott and Costello, Little and Large, Cameron and Clegg. These are examples of double acts where one party plays the straight/stooge and apparently serious man while the other plays the fool/jester. I admit I…

RTM: IKEA chaos theory and why you must optimise Sales Route Planning

Dave Jordan Tue, May 01, 2012
Ok, I know I should not have gone there. It was a Sunday and well before the live football on the TV. The weather was cold and the air was full of drizzle and as I turned off the roundabout the scale of the folly dawned on me; the IKEA car park was…

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