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Route to Market & Supply Chain Blog

Welcome to our blog!

We are passionate about Route to Market and supply chain management and we are delighted to share our thoughts with you. We would like to hear from you too, so please comment on our posts or contact us.

Practical Questions FMCG Leaders Should Ask When Reviewing Route to Market Performance?

Ross Marie Wed, Sep 26, 2018
Recently I shared my methodology for the 20 Steps to Route to Market Excellence at the beginning of this blog series.  You can read more about it here: The FMCG Leaders Guide to Route to Market Strategy & Execution in 20 Steps.  The first step,…

The FMCG Leaders Guide to Route to Market Strategy & Execution in 20 Steps

Ross Marie Wed, Sep 19, 2018
Wouldn’t it be great if someone developed and shared a step by step model detailing how to build and improve route to market execution, sales execution and trade marketing strategic and operational plans? After 20 years in RtM and after working with…

Improve Manufacturing Performance with Total Productive Maintenance

Dave Jordan Thu, Aug 23, 2018
When I first came across Total Productive Maintenance (TPM) I was sceptical of yet another ”blue sky” approach to pursuing manufacturing excellence. Surely, this would soon be replaced by the next set of buzz-word initials dreamed up by sharp-suited…

Supply Chain, Supply Chain: What’s That All About?

Dave Jordan Wed, Aug 22, 2018
I started my career as an R&D type who helped bring new FMCG products to the market. Nobody really knew how a product made the transition from bench top and pilot plant testing to the supermarket shelves. Somebody must have been involved somewhere…

Digital Supply Chain: This is the way, its Analytics!

Dave Jordan Thu, Aug 16, 2018
Rather a lot of blogging going on around the area of Digital Supply Chain and Analytics at present. Amongst all the serious stuff I thought it about time we took a well-earned break and enjoyed a bit of Supply Chain Comic Relief. A very catchy tune…

10 Top Tips to Successful Mergers & Acquisitions (M&A) Integration

Dave Jordan Wed, Aug 15, 2018
The ink is dry on the deal, the celebratory corks have been popped and the sharp-suited lawyers have gone off to bank a small fortune. The projected negotiations to thrash out a deal to buy or merge with another company are finally over. Relief all…

FMCG cost savings versus sales & marketing budgets!

Dave Jordan Mon, Aug 13, 2018
There is your dilemma. You need to save cash towards an expensive year-end holiday but you really do not know the best place from where to take the money. Do you take it from your day to day current account which is already set up to pay the routine…

FMCG Supply Chains – The most important roles?

Dave Jordan Thu, Aug 09, 2018
I am often asked which job in the extended Supply Chain is the most important. For FMCG producers this may be the demand planner while for retail partners the key role could be innovation planning. I do have a view on this so park the question for…

10 Top Tips To Tip-Top Customer Service in FMCG, Drinks & Pharma

Dave Jordan Mon, Aug 06, 2018
Do FMCG, Drinks & Pharma Companies delude themselves on Customer Service? I think some may well be doing this and may or may not know it! Whatever service related KPI you measure, the KPI is designed to asses how you are performing both internally…

FMCG Forecasting: Ice Cream, chocolate & pregnancy

Dave Jordan Thu, Aug 02, 2018
You will have to bear with me for a while on this one. Do you know that on average 85% of expectant women suffer food cravings during pregnancy? Apparently, the top 5 are: Pickles   5%  - yuk, that surprised me too. Cheese  11% - get those calories…

FMCG Co-packing and Re-packing Management

Dave Jordan Mon, Jul 30, 2018
Whether you call it co-packing or re-packing this involves the further manipulation of a previously finished and complete SKU. Look around the shelves and the evidence of extra expense and work is displayed by special stickers, multi-packs and…

FMCG Mergers & Acquisitions - Why acquired brands fail to deliver

Dave Jordan Wed, Jul 18, 2018
Let me get straight to the point on this one. Why do so many FMCG mergers or acquisitions frequently result in the apparent death-knell of once proud and promising brands? I am not going to name any names but if you think about it there have been…

FMCG & Pharma: Top 10 Tips for a Tip Top Supply Chain

Dave Jordan Mon, Jul 16, 2018
Only a few months into the year and I am hearing the same old complaints about the economy and business being in general ill health. However, there is a new recurring theme which popped up at various parties and gatherings over Easter; “my company…

Manage Supply Chain Expectations with Service Level Agreements (SLA)

Dave Jordan Wed, Jul 11, 2018
If you do not specifically agree on what is expected between two parties before you start a relationship then anything and everything but success is likely. You buy a new car and you get a contract that tells you what is covered by the guarantee and…

SC and Sales senior team squabbles: Always bad for business

Dave Jordan Thu, Jul 05, 2018
Another sign of getting old I guess. When was the last time you watched a football match when no tattoos were on show and the haircuts did not look like something out of the Time Warp musical? As I write England is still involved yet we are all…