--- title: RtM & Supply Chain Blog | Route to Market (2) description: Route to Market | Enchange is an international supply chain & RtM consultancy. Learn more about our 20 Step to RtM Excellence methodology and find useful resources to improve your supply chain operations. (2) image: //supplychain.enchange.com/Portals/85647/images/S&OP%20teamwork%20and%20sales%20forecasting-resized-600.JPG --- [Login](https://www.enchange.com/login/) - - - - [![Enchange](https://supplychain.enchange.com/hubfs/Enchange_October2019/Image/logo.png)](https://www.enchange.com/) # Route to Market & Supply Chain Blog Welcome to our blog! We are passionate about Route to Market and supply chain management and we are delighted to share our thoughts with you. We would like to hear from you too, so please comment on our posts or [**contact us**](https://www.enchange.com/contact-us/). ## [FMCG Supply Chain: The Key Players](https://supplychain.enchange.com/fmcg-supply-chain-the-key-players) Dave Jordan Thu, Mar 27, 2025 T.E.A.M - everybody achieves more? Eventually, the success of a manager really depends on their team and how they interact and support each other. In business, your people will be required to work in teams if success is to be achieved. Each team… ## [Supply Chain: Top 10 Supply Chain faux pas!](https://supplychain.enchange.com/supply-chain-top-10-supply-chain-faux-pas) Dave Jordan Wed, Nov 20, 2024 Morning woes I have just had one of those mornings. I missed the alarm and the 10-minute snooze and from then on everything went downhill. Jumped in the shower for a brief cleanse but then once waterlogged I realised there was no soap, not even a… ## [Optimising Distributor Performance - Balancing KPIs for Long Term Success](https://supplychain.enchange.com/optimising-distributor-performance-balancing-kpis-for-long-term-success) Michael Thompson Thu, Sep 12, 2024 In my last article and post I covered the topic of distribution performance, specifically the topic of Key Performance Indicators (KPIs) or Metrics. In our journey, we have now selected our Distributor, by considering what an ideal Model Distributor… ## [Top Distributor KPIs - Financial, Customer, Process & Growth Metrics Explained](https://supplychain.enchange.com/top-distributor-kpis-financial-customer-process-growth-metrics-explained) Michael Thompson Wed, Sep 11, 2024 In my last article and post I covered the topic of distribution performance and how we establish the right processes and behaviours. I now want to address the topic of Key Performance Indicators (KPIs) or Metrics. Before I do this, a quick recap. In… ## [Define Your Ideal Model Distributor: Key Steps for FMCG Success](https://supplychain.enchange.com/define-your-ideal-model-distributor-key-steps-for-fmcg-success) Michael Thompson Thu, Jul 18, 2024 When we start the process of distributor selection, we need to be very clear about what we are looking for. A key question is this. What is our ideal Distributor Partner, or Model Distributor, we sometimes call them, and what do they look like?… ## [Driving Performance Post-Distributor Selection: JBP & JAP](https://supplychain.enchange.com/driving-performance-post-distributor-selection-jbp-jap) Michael Thompson Fri, Jul 12, 2024 I am often asked what is the single most important thing that should be done after selecting a new distributor. Before I answer this question, let me recap the process of distributor selection. The three phases of Distributor Selection are: The… ## [FMCG Drinks: Top 10 Summer Season Smash Hits](https://supplychain.enchange.com/fmcg-drinks-top-10-summer-season-smash-hits) Dave Jordan Thu, Jul 11, 2024 A little bit of fun this week after the dreary focus on the UK General Election and England performances. Here comes the world's greatest drink sales guy! Summer is here and drinks producers across the globe will be battling for an increased share… ## [Distributor Selection: Mastering the Catalyst Phase](https://supplychain.enchange.com/distributor-selection-mastering-the-catalyst-phase) Michael Thompson Wed, Jul 03, 2024 The dictionary definition of a Catalyst is: An agent that provokes or speeds significant change or action. Using our A-B-C of Route to Market model, the Catalyst Phase is when we execute or as we sometime call it ‘How to Win’. For distributor… ## [FMCG S&OE: Tackling the Dreaded Month-End Sales Peak](https://supplychain.enchange.com/bid/59722/month-end-sales-peaking-is-alive-and-well-in-fmcg-pharma-land-0) Dave Jordan Wed, Jul 03, 2024 Too Little Too Late? Imagine Manchester City needing to score 5 goals in the last match of the season to win the English Premier League yet they do not start attacking with any intent until the 80th minute. Or the England cricket team needing to… ## [Distributor Selection: Mastering the Blueprint Phase](https://supplychain.enchange.com/distributor-selection-mastering-the-blueprint-phase) Michael Thompson Fri, Jun 28, 2024 In my recent article I presented a Simple Guide to Selecting and Engaging Distributors using the A-B-C of Route to Market. As a reminder of the A-B-C of Route to Market, my aim is to simplify the world of RtM into a series of three steps that any… ## [Distributor Selection - Mastering the Assessment Phase](https://supplychain.enchange.com/distributor-selection-mastering-the-assessment-phase) Michael Thompson Wed, Jun 19, 2024 In my last Article and Post I presented a Simple Guide to Selecting and Engaging Distributors using the the A-B-C of Route to Market. As a reminder of the A-B-C of Route to Market, my aim is to simplify the world of RtM into a series of three steps… ## [The A-B-C of Route to Market: A Simple Guide to Finding & Engaging New Distributors](https://supplychain.enchange.com/the-a-b-c-of-route-to-market-a-simple-guide-to-finding-engaging-new-distributors) Michael Thompson Thu, Jun 13, 2024 In my last Post & Article I presented a new Route to Market (RtM) model, the aim of which was to bring together our RtM work in the last 5 years or so. This is the A-B-C of Route to Market. As a reminder, my aim is to simplify the world of RtM into… ## [The A-B-C of Route to Market: A Simple Guide to Achieving Success](https://supplychain.enchange.com/the-a-b-c-of-route-to-market-a-simple-guide-to-achieving-success) Michael Thompson Wed, Jun 05, 2024 Myself and Enchange colleagues have written 100’s of posts and articles about Route to Market for well over five years. It is fair to say that our message has spread far and wide and attracted a lot of attention in the RtM and commercial world. I… ## [A Marriage of Inconvenience? Service Level Agreements (SLA)](https://supplychain.enchange.com/a-marriage-of-inconvenience-service-level-agreements-sla) Dave Jordan Tue, May 21, 2024 If you do not specifically agree on what is expected between two parties before you start a relationship then anything and everything but success is likely. Would you buy a used car from a politician? You buy a new car and you get a contract that… ## [Mastering FMCG Route to Market Execution: 3 Steps to Regional & Global Success](https://supplychain.enchange.com/mastering-fmcg-route-to-market-execution-3-steps-to-regional-global-success) Michael Thompson Mon, May 13, 2024 Route to Market (RtM) Execution in a single market presents one set of challenges. RtM Execution in multiple markets is an altogether different proposition. Why? Because as a regional or global player, you need consistency of approach with your RTM… [Previous](https://supplychain.enchange.com/topic/route-to-market/page/1) [All posts](https://supplychain.enchange.com/all) [Next](https://supplychain.enchange.com/topic/route-to-market/page/3) ### Subscribe Here! 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